Order 1024147: Employees′ diversity inhibits effective communication in organisations
Kent Institute Australia Pty. Ltd. Assessment Brief ABN 49 003 577 302 CRICOS Code: 00161E RTO Code: 90458 Version 1: 22nd December, 2016 TEQSA Provider Number: PRV12051
ASSESSMENT BRIEF
COURSE: Bachelor of Business / Bachelor of Accounting
Unit: Business Communication
Unit Code: BCOM101
Type of Assessment: Assessment 4 – Individual Essay and Self Reflective Summary
Length/Duration:
Essay - 1,000 words Self-reflective Feed-forward Exercise – 500 words
Course Learning Outcomes addressed: 2,4,5,7
Unit Learning Outcomes addressed: 1,2,3,4,5
Submission Date: Essay due Week 7 Self-reflective Feed-forward Exercise due Week 10
Assessment Task:
Part 1 - Essay Write a persuasive academic essay on one of three given topics related to communication. The essay will be written in accordance with the guidelines for writing academic essays at ALS Essay Writing Handbook. You are required to submit to your tutor as Assessment 3 an annotated bibliography for the essay you are to write. Part 2 – Self Reflective Feed-forward Exercise A self-reflective summary (feed forward exercise) where students reflect on the learning and action to be taken from their essay feedback (within 500 words).
Total Mark: Essay 100 marks Self-Reflective Feed-forward Exercise 100 marks
Weighting: Essay 20% Self-Reflective Feed-forward Exercise 5%
Students are advised that any submissions past the due date without an approved extension or without
approved extenuating circumstances incurs a 5% penalty per calendar day, calculated from the total mark
E.g. a task marked out of 40 will incur a 2 mark penalty per calendar day.
Kent Institute Australia Pty. Ltd. Assessment Brief ABN 49 003 577 302 CRICOS Code: 00161E RTO Code: 90458 Version 1: 22nd December, 2016 TEQSA Provider Number: PRV12051
More information, please refer to (Documents> Student Policies and Forms > POLICY – Assessment Policy & Procedures– Login Required)
ASSESSMENT DESCRIPTION: Write an argumentative essay on one of the topics below:
1. Employees' diversity inhibits effective communication in organisations.
OR
2. All conflict is dysfunctional in organisations.
OR
3. Social Media is a positive influence on internal and external business communication.
Your essay must include:
At least five reference sources including the text book, none of which are internet sources, e.g.
websites.
Correct argumentative essay structure. Refer to the Academic Learning Skills handout on Essay
Writing and Dwyer, J 2013 Communication for Business and the Professions, Strategies and Skills, 5th
ed., Pearson Education, Australia pp. 627-630.
Harvard referencing for any sources you use. Refer to the Academic Learning Skills handout on
Referencing.
ASSESSMENT SUBMISSION: This assignment should be submitted online in Moodle.
The assignment MUST be submitted electronically in Microsoft Word format. Other formats may not be
readable by markers. Please be aware that any assessments submitted in other formats will be considered
LATE and will lose marks until it is presented in Word.
For assistance please speak to our Academic Learning Skills Coordinators, Andrew Kelly in Sydney
(andrew.kelly@kent.edu.au) or Leah Kerr in Melbourne (leah.kerr@kent.edu.au). They can help you with
understanding the task, draft checking, structure, referencing and other assignment-related matters.
Kent Institute Australia Pty. Ltd. Assessment Brief ABN 49 003 577 302 CRICOS Code: 00161E RTO Code: 90458 Version 1: 22nd December, 2016 TEQSA Provider Number: PRV12051
GENERAL NOTES FOR ASSIGNMENTS [NOT APPLICABLE FOR THIS ASSESSMENT]
Assignments should usually incorporate a formal introduction, main points and conclusion, and will be fully referenced including a reference list. The work must be fully referenced with in-text citations and a reference list at the end. We strongly
recommend you to refer to the Academic Learning Skills materials available in the Moodle. For details please
click the link http://moodle.kent.edu.au/kentmoodle/course/view.php?id=5 and download the file “Harvard
Referencing Workbook”. Appropriate academic writing and referencing are inevitable academic skills that you
must develop and demonstrate.
We recommend a minimum of FIVE references, unless instructed differently by your lecturer. Unless specifically instructed otherwise by your lecturer, any paper with less than FIVE references may be failed. Work that includes sources that are not properly referenced according to the “Harvard Referencing Workbook” will be penalised. Marks will be deducted for failure to adhere to the word count – as a general rule you may go over or under by 10% than the stated length.
GENERAL NOTES FOR REFERENCING
High quality work must be fully referenced with in-text citations and a reference list at the end. We
recommend you work with your Academic Learning Support (ALS) site
(http://moodle.kent.edu.au/kentmoodle/course/view.php?id=5) available in Moodle to ensure that you
reference correctly.
References are assessed for their quality. You should draw on quality academic sources, such as books,
chapters from edited books, journals etc. Your textbook can be used as a reference, but not the lecturer notes.
We want to see evidence that you are capable of conducting your own research. Also, in order to help markers
determine students’ understanding of the work they cite, all in-text references (not just direct quotes) must
include the specific page number/s if shown in the original. Before preparing your assignment or own
contribution, please review this ‘YouTube’ video by clicking on the following link: Plagiarism: How to avoid it
PLAGIARISM: HOW TO AVOID IT
You can search for peer-reviewed journal articles, which you can find in the online journal databases and which
can be accessed from the library homepage. Wikipedia, online dictionaries and online encyclopaedias are
acceptable as a starting point to gain knowledge about a topic, but should not be overused – these should
constitute no more than 10% of your total list of references/sources. Additional information and literature can
be used where these are produced by legitimate sources, such as government departments, research
institutes such as the NHMRC, or international organisations such as the World Health Organisation (WHO).
Legitimate organisations and government departments produce peer reviewed reports and articles and are
therefore very useful and mostly very current. The content of the following link explains why it is not
Kent Institute Australia Pty. Ltd. Assessment Brief ABN 49 003 577 302 CRICOS Code: 00161E RTO Code: 90458 Version 1: 22nd December, 2016 TEQSA Provider Number: PRV12051
acceptable to use non-peer reviewed websites: Why can't I just Google? (thanks to La Trobe University for this
video).
Kent Institute Australia Pty. Ltd. Assessment Brief ABN 49 003 577 302 CRICOS Code: 00161E RTO Code: 90458 Version 1: 22nd December, 2016 TEQSA Provider Number: PRV12051
MARKING GUIDE (RUBRIC): ESSAY Business Communication Essay Marking Rubric Total /100
To gain an overall pass grade at least five peer reviewed academic sources need to be cited together with in-text referencing of all sources.
Marking Criteria. Fail (0-9.9) Pass (10-12.5) Credit (13-14.5) Distinction (15-16.5) High Distinction (17-20) Research
/20
Little evidence of research. Sources are missing, inappropriate, poorly integrated or lacking credibility. Lacks clear link of sources with essay.
Basic and sound research. Basic use of sources to support ideas, generally well integrated, most sources are credible. May be weaknesses with paraphrasing or integration/application.
Research is generally thorough. Good use of sources to support ideas, mostly well integrated, sources are credible. May be weaknesses with paraphrasing or integration/ application.
Thorough research is indicated. Very good use of sources to support ideas, well integrated, sources are credible. May be minor weaknesses with paraphrasing or integration/application.
Thorough research is indicated. Professional use of sources to support ideas, well integrated, sources are credible. Very minor, if any, weaknesses with paraphrasing or integration/application.
Information / Content
/20
Essay lacks coherence; topic is poorly addressed; little analysis.
Essay is generally coherent; topic is addressed; analyses in reasonable depth with some description. There are some inconsistencies and weaknesses with flow.
Essay is coherent and flows well; topic is addressed quite thoroughly; analyses in considerable depth. There may be some inconsistencies and weaknesses with flow.
Essay is very coherent and flows well; topic is addressed thoroughly; analyses in depth. There may be minor inconsistencies and weakness with flow.
Professional work. Essay is very coherent and flows well; topic is addressed thoroughly; analyses in great depth. Very minor, if any, inconsistencies and weaknesses with flow.
Structure
/20
Topic, concepts are not clear in introduction. Material in the body is generally poorly sequenced. No discernible conclusion; no links to introduction.
Topic, concepts are generally stated with some clarity in introduction. Material in body is generally logically sequenced; some weaknesses. Conclusion does not clearly summarise essay; links to introduction are not clear.
Topic, concepts and are mostly clearly conveyed in introduction. Material in body is logically and clearly sequenced; few or minor weaknesses. Conclusion summarises essay; may be some weaknesses; generally clear links to intro.
Topic, concepts are clearly outlined in introduction. Material in body is logically and clearly sequenced; very few or minor weaknesses. Conclusion mostly effectively summarises essay; with recommendations and clear links to introduction.
Topic, concepts are clearly outlined in introduction. Material in body is logically and clearly sequenced; very minor, if any, weaknesses. Conclusion effectively summarises essay; with recommendations and clear links to introduction.
Language/ Presentation
/20
Poor standard of writing. Word limit may not be adhered to.
Basic and sound standard of writing; some errors in punctuation, grammar and spelling
Good standard of writing; few errors in punctuation, grammar and spelling.
Very good standard of writing; very few or minor errors in punctuation, grammar and spelling.
Professional standard of writing; no errors in punctuation, grammar and spelling.
Referencing
/20
No referencing is evident or, if done, is inconsistent and technically incorrect. No or minimal reference list, mixed styles.
Basic and sound attempt to reference sources; may be some inconsistencies and technical errors in style. Reference list is generally complete with 1 or 2 references missing.
Good attempt to reference sources; inconsistencies and technical errors in style. Few inaccuracies in reference list and all references listed.
Very good attempt to reference sources; very minor inconsistencies and technical errors in style. Thorough and consistent reference list and all references listed.
Professional level of referencing and acknowledgment; no errors of style evident. Thorough and consistent reference list and all references listed.
Kent Institute Australia Pty. Ltd. Assessment Brief ABN 49 003 577 302 CRICOS Code: 00161E RTO Code: 90458 Version 1: 22nd December, 2016 TEQSA Provider Number: PRV12051
MARKING GUIDE (RUBRIC): SELF REFLECTIVE FEEDFORWARD EXERCISE
Categories Detail Score Comments
Interpretation of the feedback received.
Clearly and accurately describes and interprets the feedback given both written, in the essay and through the rubric.
20
Self-disclosure
Seeks to understand the feedback by examining openly your own experiences in the past as they relate to the topic, to illustrate points you are making.
20
Strategies to use the feedback in the future
Synthesize, the feedback and their reflection upon it to develop strategies to improve their essay writing in the future
50
Writing Skills
Cohesiveness, articulation of thoughts, evidences of work, presentation, spelling or grammar errors.
10
Total Score 100
GENERAL NOTES FOR ASSIGNMENTS Assignments should usually incorporate a formal introduction, main points and conclusion, and will be fully referenced including a reference list. The work must be fully referenced with in-text citations and a reference list at the end. We strongly recommend you to refer to the Academic Learning Skills materials available in the Moodle. For details please click the link http://moodle.kent.edu.au/kentmoodle/course/view.php?id=5and download the file “Harvard Referencing Workbook”.Appropriate academic writing and referencing are inevitable academic skillsthat you must develop and demonstrate. We recommend a minimum of FIVEreferences, unless instructed differently by your lecturer. Unless specifically instructed otherwise by your lecturer, any paper with less than FIVE references may be failed. Work that includes sources that are not properly referenced according to the “Harvard Referencing Workbook” will be penalised. Marks will be deducted for failure to adhere to the word count – as a general rule you may go over or under by 10% than the stated length.
GENERAL NOTES FOR REFERENCING High quality work must be fully referenced with in-text citations and a reference list at the end. We recommend you work with your Academic Learning Support (ALS) site (http://moodle.kent.edu.au/kentmoodle/course/view.php?id=5) available in Moodle to ensure that you reference correctly. References are assessed for their quality. You should draw on quality academic sources, such as books,
chapters from edited books, journals etc. Your textbook can be used as a reference, but not the
lecturer notes. We want to see evidence that you are capable of conducting your own research. Also,
in order to help markers determine students’ understanding of the work they cite, all in-text
references (not just direct quotes) must include the specific page number/s if shown in the original.
Kent Institute Australia Pty. Ltd. Assessment Brief ABN 49 003 577 302 CRICOS Code: 00161E RTO Code: 90458 Version 1: 22nd December, 2016 TEQSA Provider Number: PRV12051
Before preparing your assignment or own contribution, please review this ‘YouTube’ video by clicking
on the following link:Plagiarism: How to avoid it
PLAGIARISM: HOW TO AVOID IT You can search for peer-reviewed journal articles, which you can find in the online journal databases and which can be accessed from the library homepage. Wikipedia, online dictionaries and online encyclopaedias are acceptable as a starting point to gain knowledge about a topic, but should not be overused – these should constitute no more than 10% of your total list of references/sources. Additional information and literature can be used where these are produced by legitimate sources, such as government departments, research institutes such as the NHMRC, or international organisations such as the World Health Organisation (WHO). Legitimate organisations and government departments produce peer reviewed reports and articles and are therefore very useful and mostly very current. The content of the following link explains why it is not acceptable to use non- peer reviewed websites: Why can't I just Google? (thanks to La Trobe University for this video).