Capstone 2

SWOT Analysis Scoring Guide

Criteria

Non-performance

Basic

Proficient

Distinguished

Write coherently to support a central idea in appropriate format with correct grammar, usage, and mechanics.

Writing does not support a central idea in appropriate format. Does not use correct grammar, usage, and mechanics.

Writing supports an idea. Format is inconsistent and contains major errors of grammar, usage, and mechanics.

Writing clearly supports a central idea in appropriate format and with few errors of grammar, usage, and mechanics.

Writing is coherent, using evidence to support a central idea in a consistently appropriate format with correct grammar, usage, and mechanics.

Analyze strengths to determine competitive advantages.

Does not describe strengths to determine competitive advantages.

Describes strengths but does not connect strengths to determining competitive advantages.

Analyzes strengths to determine competitive advantages.

Analyzes strengths to determine competitive advantages; provides examples of how strengths can be used as a competitive advantage.

Analyze weaknesses to determine areas for improvement.

Does not describe weaknesses to determine areas for improvement.

Describes weaknesses but does not connect weaknesses to determining areas for improvement.

Analyzes weaknesses to determine areas for improvement.

Analyzes weaknesses to determine areas for improvement; provides examples of how areas of weakness may be improved.

Analyze opportunities that may be leveraged for competitive advantage.

Does not describe opportunities that may be leveraged for competitive advantage.

Describes opportunities but does not connect opportunities to leveraging for competitive advantage.

Analyzes opportunities that may be leveraged for competitive advantage.

Analyzes opportunities that may be leveraged for competitive advantage; provides examples of how opportunities may be leveraged for competitive advantage.

Analyze threats to competitive advantage.

Does not describe threats to competitive advantage.

Describes threats to competitive advantage.

Analyzes threats to competitive advantage.

Analyzes threats to competitive advantage; provides examples of how threats may affect competitive advantage.

Describe strategies to use SWOT analysis to improve competitive advantage.

Does not list strategies to use SWOT analysis to improve competitive advantage.

Lists elements of a SWOT analysis but does not connect SWOT analysis to improving competitive advantage.

Describes strategies to use SWOT analysis to improve competitive advantage.

Analyzes strategies to use SWOT analysis to improve competitive advantage