Strategic Market Analysis
Assessment 2: Strategic Market Analysis
BUS304 Evidence Based Strategy Creation (S2,2022) Week 6
Description/Focus: Written assignment 2: Strategic Market
Analysis of the Industry
Value: 35 %
Due date: Sunday, Week 8
Length: 1500-2000 Words (+10% MAX)
Submission & mark allocation Introduction 5
Strategic market analysis 30
Industry marketing strategies 40
Conclusion 5
Effective referencing and citation, and evidence of adequate
literature search
10
Report structure / presentation 10
Total 100
Tasks Introduction (approx. 150 words)
• Introduce your assignment and include a brief description of strategic market analysis, highlighting its
relevance to effective strategy development and long-term success.
Strategic market analysis (approx. 700 words)
• Identify and describe the dimensions of the marketing environment and considerations that have shaped the
strategies of the global home entertainment retailers.
Evaluation of home entertainment retail industry marketing strategies (approx. 1000 words)
• Using the themes, discussion and models from the unit identify and evaluate the strategy of home
entertainment retail industry.
Conclusion (approx. 150 words)
• Reiterate the importance of effective strategy development. Explain its relevance to marketing planning.
Situation analysis
Internal capabilities
Remote environment
Near environment
Remote environment • Political-legal • Economy • Sociocultural • Technology • Natural environment
Near environment • Market review • Future market
attractiveness • Competitive review • Distribution channels • Customers • Supply (See Porter’s five forces later)
Internal capabilities • Organisation-wide • Marketing (See McKinsey’s 7S model later)
key strategic issues & concerns
for the retail industry?
Porter’s 5 forces model: Apply for NOW & in 10 years?
Bargaining power of suppliers
Threat of new entrants
Competitive rivalry
Threat of substitutes
Bargaining power of buyers
Ansoff’s Matrix
BCG Matrix
Growth Share Matrix
GE/McKinsey Matrix
Product Lifecyle
Source: https://www.researchgate.net/publication/264598083_Customer_Co -Creation_throughout_the_Product_Life_Cycle/figures?lo=1&utm_source=google&utm_medium=organic
Be aware of the limitations