Nice job. You appropriately discussed the generic business strategy for Microsoft. You discussed the marketplace approach to strategy. You discussed the business model including the core products, customer value proposition, and profit proposition. You did not really discuss the corporate strategy including the product, geographic, and vertical scope. You discussed the corporate structure including diversification and global aspects but not the vertical aspects. You did not really discuss the strategic fit. Add a section heading for strategy fit. In this section define the business level strategy. Define the corporate level strategy. Discuss what the two levels of strategy are and how they fit together. You cited references in APA format except the title of journals should be in italics on the reference page.