Nice start. You appropriately discussed the value chain, PESTEL, and Porter's five forces for Toyota. However, you did not discuss recommendations based on your analysis of value chain, PESTEL, and Porter's five forces. Add a section heading for recommendations and discuss strong, bold recommendations. You did not discuss the AFI (analysis, formulation, and implementation) framework or the value of using this framework specifically. You did not discuss the role of leadership and ethical responsibility in strategic planning. You cited references but not very often within the paper and on the reference page some of the references were not completely in APA format. Do not use the first person perspective such as the word "I". Use the third person perspective instead. Consider adding a table for the value chain, PESTEL, and Porter's five forces to summarize the info that was discussed in paragraphs for each letter/item for each of these three different analysis tools.