ASHMARk COROPORATION CASE STUDY
Ashmark Individual Case Analysis Assignment #2 RUBRIC– MGMT-6090 – Worth 10%
1. What were the key issues with Red Star, Ashmark and their relationship that led to this situation? (25 marks)
2. Outline the actions taken by Ashmark immediately after the bankruptcy. Evaluate the effectiveness of these actions (2 pros and 2 cons) considering operations of the company. (25 marks)
3. What should Ashmark to next? Provide detailed support/data from the case. (25 marks)
4. Comprehension, grammar and syntax. (25 marks)
Ashmark Corporation Grading Rubric
Name: __________________________________________________________________________________
|
Section |
Excellent |
Very Good |
Good |
Poor |
NDG |
|
What were the key issues with Red Star, Ashmark that led to this situation |
Clearly summarizes the situation and identifies the root problem(s) |
Summary provided but lacks clarity and problem vague not clearly outlined |
Summary/problem are not clearly outlined and problem is not identified |
Situation/problem are unclear with no problem identified |
|
|
|
25 |
20 |
15 |
10 |
0 |
|
Outline the actions taken by Ashmark immediately after the bankruptcy and Evaluate the effectiveness of the pros and cons as they relate to the case |
Clearly outlines the actions taken, and identifies 2 pros and cons of actions taken. Clearly evaluates the effectiveness of the pros and cons as they relate to the case |
Outline is clear but 2 pros and cons of actions taken are vague. Evaluation of effectiveness is not supported as related to the case
|
Outline exists but pros and cons are vague. Evaluation of effectiveness is not related to the case |
Pros and cons are vague or not applicable with no evaluation of effectiveness |
|
|
|
25 |
20 |
15 |
10 |
0 |
|
What should Ashmark do? Support your recommendation with data from the case. |
Recommendation related to problem and supported by the analysis |
Recommendation related to problem; insufficient support from analysis |
Recommendation is unclear with little support from analysis |
Nonspecific recommendations with poor analysis |
|
|
|
25 |
20 |
15 |
10 |
0 |
|
Comprehension, grammar and syntax
|
Excellent grammar, comprehension and syntax
|
Good grammar, comprehension and syntax with some errors |
Grammatical errors and poor comprehension and syntax |
Grammar, comprehension and syntax impedes understanding |
|
|
|
25 |
20 |
15 |
10 |
0 |
|
Total Score |
/100 |
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