Discussion
An Information Processing View on Joint Vendor Performance in Multi-Sourcing: The Role of the Guardian
ILAN OSHRI, JENS DIBBERN, JULIA KOTLARSKY, AND OLIVER KRANCHER
ILAN OSHRI (ilan.oshri@auckland.ac.nz) is a professor at Graduate School of Management, University of Auckland business school, University of Auckland, Auckland, New Zealand. He is the author of “Offshoring Strategies: Evolving Captive Centers Models”(MIT Press, 2011), and the co-author of “The Handbook of Global Outsourcing and Offshoring” (Palgrave, 2015). He co-authored 20 books and published numerous articles in academic and professional journals including MIS Quarterly, European Journal of Information Systems, Journal of Information Technology, and Strategic Journal of Information Systems. His work on outsourcing was featured on BBC Radio 4, Wall Street Journal, Businessweek and Financial Times. Ilan currently serves as associate editor of MIS Quarterly and senior editor of Journal of Information Technology.
JENS DIBBERN (jens.dibbern@iwi.unibe.ch) is Professor of Information Systems at the University of Bern, Department of Business Administration in Switzerland. His research focuses on IT sourcing, platform ecosystems, system implementation/use, and distributed collaboration. His publications appeared in Information Systems Research (ISR), Management Information Systems Quarterly (MISQ), Journal of Management Information Systems (JMIS), Journal of the Association of Information Systems (JAIS), and others. He served as associate editor of MISQ and as senior editor of JAIS and ACM Sigmis Database and currently serves as senior editor of MISQ Executive and department editor of Business & Information Systems Engineering (BISE).
JULIA KOTLARSKY (j.kotlarsky@auckland.ac.nz) is a Professor of Technology and Global Sourcing at the University of Auckland Business School in New Zealand. Her research interests revolve around technology sourcing and innovation in knowl- edge-intensive business services, and more recently, studying interface between artificial intelligence technologies and humans. Her work was published in numer- ous journals including MIS Quarterly, European Journal of Information Systems, Journal of Strategic Information Systems, Wall Street Journals and others. Her book “The Handbook of Global Outsourcing and Offshoring” is widely used by aca- demics and practitioners. She is co-founder of the annual Global Sourcing Workshop (www.globalsourcing.org.uk). Julia serves as a Senior Editor for the
All authors contributed equally.
Journal of Management Information Systems / 2019, Vol. 36, No. 4, pp. 1248–1283.
Copyright © Taylor & Francis Group, LLC
ISSN 0742–1222 (print) / ISSN 1557–928X (online)
DOI: https://doi.org/10.1080/07421222.2019.1661091
Journal of Information Technology and a former Associate Editor for MIS Quarterly.
OLIVER KRANCHER (olik@itu.dk) is an associate professor in the Business IT depart- ment of IT University of Copenhagen. He holds a Ph.D. from University of Bern. His research interests revolve around knowledge processes in the development, use, and management of information systems. He has published in outlets such as the Journal of Management Information Systems, the Journal of the Association of Information Systems, and the Proceedings of the International Conference on Information Systems. Prior to his academic career, he served as a consultant in enterprise software and outsourcing projects.
ABSTRACT: This paper examines joint vendor performance in multi-sourcing arrangements. Using an Information Processing View, we argue that managing interdependencies between multiple vendors imposes substantial information pro- cessing (IP) requirements on clients. To achieve high joint performance, clients therefore need to possess sufficient IP capacity. We examine how three sources of IP capacity, two internal (i.e., the client’s inter-vendor governance and the client’s architectural knowledge) and one external (i.e., the guardian vendor), work together in realizing joint performance. Our results show that formal governance and architectural knowledge contribute to joint performance. The guardian vendor contributes to joint performance in settings where the client deploys strong govern- ance but lacks architectural knowledge. This suggests that, contrary to common views in the literature, guardian vendors should not be understood as mediators (or single points of contact) who relieve clients from governance efforts. Instead, guardian vendors are more fruitfully understood as architects, who complement the client’s governance efforts by compensating for knowledge gaps. Put simply, client firms should consider using a guardian vendor to compensate for weak architectural knowledge while still maintaining strong formal and informal govern- ance of all vendors.
KEY WORDS AND PHRASES: multi-sourcing, joint performance, guardian, governance, architectural knowledge, information processing view.
Introduction
In the information systems (IS) domain, multi-sourcing is viewed as the practice of procuring interdependent information technology (IT) and business services from external vendors to achieve optimal business goals [4]. Such a definition brings to the fore the interdependencies between outsourced tasks delivered by various vendors, thus implying the need for interactions between the vendors in order to jointly deliver an overall service [4, 49]. In assessing the success of a multi- sourcing arrangement, it is not the performance of the individual vendors that matters most, but their joint performance, i.e., the degree to which the combined services delivered by the vendors meet the client’s expectations. An example of such a multi-sourcing arrangement is British Airways’ (BA’s) “Know Me Programme,” which was initiated in 2013 and involves three vendors, Tata
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Consultancy Services (TCS), Opera Solutions, and e-Dialog (now Zeta Interactive).1 Together, these three vendors form a new personalized customer contact system. Although each vendor has its own responsibilities, that is, TCS for collecting, integrating, and managing customer data, Opera Solutions for pro- viding business analytics services, and e-Dialog for creating e-mail-based market- ing services, the success of the project relies on all three services working together. Accordingly, the vendors have to manage the interdependencies between their services, which require them to cooperate and coordinate their actions. This exam- ple resonates with Bapna et al.’s [4] claim that: “In contrast to dyadic client-vendor relationships that have been the subject of extant global sourcing research, multi- sourcing necessitates individual and collaborative efforts of multiple vendors at the back-end to come together to create a seamless, integrated service at the front end for the client” (p. 786). While facets associated with governance of dyadic relation- ships, such as putting in place Service Level Agreements (SLAs) and using various organizational controls to motivate vendors to achieve desirable results [47], are also relevant, the client firm needs to put greater effort into governing the vendor network in IT multi-sourcing [31], as well as incentivizing and monitoring both individual and joint vendor performance [4]. On this account, the use of a guardian vendor to assist the client firm in governing the vendor network (e.g., Bapna et al. [4], Wiener and Saunders [49]) has been portrayed as one of the unique features of the IS multi-sourcing setting.2
While a few studies have examined multi-sourcing in the IS context3 [4, 6, 12, 31, 42, 49], we still know little about interactions and collaboration between multiple vendors and the effects on joint performance. In this regard, research has shed light on the importance of appropriate task design (e.g., modularization) and task distribution among vendors (e.g., choosing specialized vendors while ensuring sufficient knowl- edge overlaps between them) [49]. However, little is known about how the client can facilitate and support vendors to achieve successful joint performance. Moreover, it is not clear how the client’s support role is affected if the client assigns one of the vendors the position of guardian, that is, the responsibility for managing the other vendors. Currently, the literature suggests that the guardian vendor acts as a mediator, thus standing between the client and the other vendors [49]. This implies that the guardian substitutes the client in facilitating and supporting coordination and coopera- tion activities among the vendors [4, 49]. Alternatively, we propose that the guardian may improve joint performance by providing capacities that complement those of the client. It is within these areas of interest that this paper seeks to advance our under- standing of multi-sourcing settings by addressing the following questions: (i) How does the client facilitate joint vendor performance in a multi-sourcing arrangement?; and (ii) What role does the guardian vendor play in achieving joint performance? We frame the challenge of achieving joint vendor performance (hereafter, joint
performance) as an information processing (IP) issue. Hence, the challenge of achiev- ing joint performance in a multi-sourcing arrangement is essentially one of effective IP to manage interdependencies between the vendors and between the client and the
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vendors, thus imposing considerable IP requirements. For instance, in the aforemen- tioned example regarding British Airways, IP is needed to understand the functional and technical system requirements of the client (BA), and also to understand the interdependencies that exist between TCS’ customer data management systems and processes, Opera Solutions’ data analytics processes, and E-dialog’s email platform. While such IP requirements may vary between multi-sourcing arrangements, for example, according to the degree of modularization [44], the involvement of numerous vendors and the interdependencies between them will pose challenges to the client in achieving joint performance if the client does not ensure sufficient and relevant IP capacity. In this regard, governance (formal and informal) and architectural knowledge have repeatedly been suggested as key factors affecting IP capacities [7, 15, 33]. Consequently, we examined how clients can ensure joint performance by assum-
ing sufficient IP capacities in multi-sourcing arrangements [15, 48], to support our claim that such IP capacities may be brought in by the client (i.e., as an internal IP capacity) or by the guardian vendor (i.e., as an external IP capacity) [4, 49]. We also aimed to clarify whether the guardian vendor will have a substitutional or a complementary effect on the client’s IP capacities. Using an international data set of 189 IT multi-sourcing arrangements, we found that
two internal IP capacities complement each other. Indeed, the client’s formal inter- vendor governance and the client’s architectural knowledge positively affect joint performance, while informal inter-vendor governance has a significant effect on joint performance only when interacting with high architectural knowledge. With regard to the external source of IP capacity, we found that a guardian vendor complements the client’s formal and informal inter-vendor governance while substituting the client’s architectural knowledge. Thus, the guardian model is beneficial in settings where the client provides the formal framework for the guardian vendor to interact with the other vendors, where the client remains involved in this interaction, and where the client lacks architectural knowledge. This implies that, contrary to what has been suggested in the existing literature (i.e., Wiener and Saunders [49] and Bapna et al. [4]), the role of the guardian vendor may be more fruitfully understood as one of an architect rather than a mediator. The guardian compensates for the client’s knowledge gaps, while the client still needs to engage in formal and informal governance of all vendors. Next, we provide theoretical foundations and develop hypotheses. We then
explain the method and findings, followed by a discussion of the results and their implications for research and practice.
Theoretical Background
Information Processing View and Multi-Sourcing
The Information Processing View (IPV) is a broad theoretical perspective that views entities (e.g., people, teams, organizations, and inter-organizational relation- ships) as IP systems and explains the structures and behaviors of these systems by
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referring to their IP limitations [15, 25]. An important property of IP systems is their IP capacity, broadly defined as their ability to interpret, integrate, store, and transmit information [32 (p. 42)]. One prominent stream of IPV research [15, 32] focuses on the IP capacity that is generated by governance mechanisms, namely “mechanisms for coordination and control” [48 (p. 618)]. Governance mechanisms, such as goal setting, planning, and direct interaction, generate IP capacity because they provide the information infrastructure through which the constituent elements of IP systems align actions (i.e., achieve coordination) and interests (i.e., achieve cooperation) [2, 5, 37]. A second stream of IPV research focuses on IP capacity generated by knowledge. It draws on a cognitive IP perspective to argue that IP capacity depends on existing knowledge, because existing knowledge provides the infrastructure that enables humans to assimilate and integrate new information [9, 13]. Building on these two streams, we seek to examine how IP capacity within the multi-sourcing environment affects joint performance. Indeed, the use of the IPV appears particularly suited to the context of multi-
sourcing in light of the following four gaps. First, multi-sourcing research lacks an overarching theory that fits with the idiosyncrasies of multi-sourcing as opposed to single-sourcing. In our view, what makes multi-sourcing unique is its inherent complexity, which is based on interdependencies between vendors — as opposed to the client-vendor interdependencies of dyadic outsourcing. While IPV has been applied to studying dyadic relationships (e.g., Bensaou and Venkatraman [5], Mani et al. [32]), where IP requirements may substantially vary from case to case, we argue that triadic settings, such as multi-sourcing, add a layer of complexity that warrants focus on the composition of IP capacities. The interdependencies that exist between tasks allocated to multiple vendors pose significant IP requirements for the client. In particular, in comparison to single-sourcing, the need to integrate sub- services or tasks outsourced to different vendors into a coherent whole creates additional IP requirements in multi-sourcing. Therefore, it is imperative to under- stand joint performance by modeling and testing the effects of certain IP capacities available within the multi-sourcing arrangement. Second, the two streams of IPV research, one focusing on governance and the
other on knowledge as sources of IP capacity, have mostly been developed in isolation. Consequently, understanding the relationship between architectural knowledge and governance in multi-sourcing and how these two IP capacities interact is imperative for both IS outsourcing and IPV research knowledge. Third, the IS outsourcing literature [40] and the literature on multi-sourcing have,
thus far, mostly treated performance as an aggregate of the performances of the individual vendors (e.g., Gopal et al. [20]). In this paper, however, we emphasize that what makes multi-sourcing unique is that performance consists of more than the sum of the contributions of individual vendors. As such, it is imperative to develop an understanding of the combined or joint performance, rather than the individual contributions of the vendors.
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Last, but not least, the few references in the extant academic and professional4
literature regarding the role that the guardian vendor plays in multi-sourcing settings [4, 49] raise questions about the contribution of this actor to joint perfor- mance. We argue that the guardian brings its own unique set of IP capacities that can either complement or substitute the IP capacities provided by the client.5
Client’s Challenge: With or Without a Guardian Vendor
IP capacity can be provided by either the client or the guardian vendor, if the client has appointed one vendor to act as guardian (see Figure 1b6). In the direct model (see Figure 1a), the client takes full responsibility for managing the vendors. In the guardian model, the client transfers some responsibilities to the guardian vendor. We argue that each model has important implications for the IP capacities needed to achieve a high joint performance. In the direct model, the client relies on two sources of IP capacity, namely
governance and architectural knowledge. Governance in dyadic outsourcing rela- tionships often manifests as formal and informal governance between a client and a vendor [36]. However, in multi-sourcing, informal and formal governance are likely to be required to support the coordination of actions between multiple vendors, thus suggesting a need for inter-vendor governance, that is, joint govern- ance structures between the multiple vendors and the client firm. In line with the psychological IPV research stream, we argue that information processing requires appropriate knowledge to guide governance, in particular the client’s architectural knowledge [24, 38, 43]. While the conditions for achieving joint performance by utilizing the client’s IP
capacities are clear, it is still unclear how the choice of a guardian model affects
ledomnaidrauG.bledomtceriD.a
Figure 1. Direct and Guardian Models
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these conditions. Currently, the few IS outsourcing studies that have discussed the guardian role suggest the guardian acts as a mediator, that is, as an actor standing between the client and the rest of the vendors, thus relieving the client from facilitating coordination and cooperation between vendors [4, 49]. To perform such a role, the guardian brings in its own IP capacity. From the client’s perspec- tive, therefore, the guardian acts as an external source of IP capacity, applying its own inter-vendor governance as well as its own architectural knowledge. However, the view of guardian vendor as a mediator can be challenged. As
reported in numerous sources,7 the client maintains an individual contractual agreement with each vendor in the multi-sourcing setting, while the guardian vendor does not have legally binding contractual agreements with any of the vendors. Consequently, the guardian vendor’s ability to enforce inter-vendor gov- ernance is in fact rather limited, particularly as the guardian vendor is restricted in the range of penalties and incentives it can use when governing the other vendors. Hence, it is unclear whether the guardian vendor does indeed assume a mediating role, as proposed in the literature (e.g., Bapna et al. [4], Wiener and Saunders [49]). Evidence from similar settings in manufacturing and construction predominantly suggests that the guardian vendor brings in superior knowledge about integrating the various contributions of individual vendors [7]. As such, an alternative view to the role of the guardian as a mediator is the guardian as an architect. This describes the guardian vendor as assisting the client in managing the multi-sourcing arrange- ment by complementing the client’s IP capacities, rather than substituting them. Thus, there are two views of the guardian vendor’s role in multi-sourcing. In one,
the guardian substitutes the client’s inter-vendor governance (guardian-as-a-media- tor) and, in the other, the guardian vendor complements the client’s inter-vendor governance (guardian-as-an-architect). With this in mind, we now turn to theorizing the effect of internal and external
sources of IP capacity on joint performance.
Hypotheses
In this section, we use the IPV lens to derive hypotheses aimed at examining the effect of internal and external sources of IP capacity on joint performance. Figure 2 depicts our conceptual model.
Client’s Sources of Internal IP Capacity
Client’s Inter-Vendor Governance
According to the IPV,governance isconsidered an importantsource of IPcapacity [15].In the context of multi-sourcing, it is manifested in inter-vendor governance efforts directed at achieving coordination and cooperation among multiple vendors. The literature distin- guishes between formal and informal governance mechanisms [26, 36]. Formal, or
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mechanistic, governance relies on pre-specified plans (or programs, procedures, and behaviors) and goals (or outcomes), and includes efforts toward specifying, monitoring, and enforcing these plans and goals. Thus, formal inter-vendor governance includes procedures that specify how vendors shall collaborate to achieve joint performance. As an example of a joint procedural mechanism, Wiener and Saunders [49] described how a client firm set up a support team made up of representatives from each vendor for the duration of the contract. In this type of formal arrangement, vendors’ representatives are able to communicate with each other in order to coordinate work on interdependent tasks, while the client firm maintains communications with all vendors to ensure compliance with the contract requirements.8
In contrast to such formal governance, informal or organic governance relies on ad hoc communication between people [36]. The IPV literature refers to informal governance as lateral relationships that allow for joint decision processes across levels of authority [15]. In the context of multi-sourcing, this means com- munication is facilitated across different hierarchical levels between the client and all vendors. Hence, we conceptualize informal inter-vendor governance as more or less frequently undertaken efforts for joint communication, that is, communication involving the client and all vendors that cuts across different hierarchical levels. For example, client representatives may meet with corresponding staff from all vendors in order to resolve accountability issues [49]. In line with prior IPV studies, we anticipate that both formal and informal inter-vendor governance generate IP capacity and as a result help to improve joint performance [14, 21, 26, 32]. Accordingly, we hypothesize:
Figure 2. Research Model
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Hypothesis 1: The stronger the client’s formal and informal inter-vendor governance, the higher the joint performance.
Client’s Architectural Knowledge
While the client can generate IP capacity through governance efforts to support coordination and cooperation between vendors, the cognitive stream of the IPV literature suggests that effective IP also depends on underlying knowledge. In this regard, in order to improve joint performance, it is imperative that the client brings in relevant knowledge on how the different services outsourced to different vendors should work together. Indeed, past research in the related domain of product devel- opment has shown that firms engaging in multi-sourcing have invested in developing abilities to integrate components delivered from various vendors [7, 24, 43]. Specifically, architectural knowledge is seen as a crucial resource that firms should retain or develop if choosing to source from multiple vendors [7, 43]. For example, in their analysis of specialization in knowledge production, Brusoni et al. [7] reported that although one manufacturer had fully outsourced the development of aircraft engine control systems to multiple vendors, the manufacturer still made significant efforts to develop and retain its architectural knowledge, that is, “knowledge about the ways in which the components are integrated and linked together into a coherent whole” [23, p. 11]. Possessing such architectural knowledge improves the clients’ ability to ensure joint performance in multi-sourcing arrangements [7, p. 614]. Thus, we argue that in addition to the governance efforts discussed above, a major
factor determining a client’s IP capacity for managing a multi-sourcing arrangement is the client’s architectural knowledge. With the benefit of architectural knowledge, the client is then able to cope with the interdependencies between the outsourced sub-tasks and manage interfaces between services delivered by individual vendors. Therefore, we posit:
Hypothesis 2: The higher the degree of a client’s architectural knowledge, the higher the joint performance.
The two sources of IP capacity previously discussed — the client’s inter-vendor governance and architectural knowledge — are likely to have complementary effects on joint performance. It is in inter-vendor governance efforts that the client can bring its knowledge to bear to improve the management of interdependencies. Knowledgeable clients are able to anticipate dependencies when they are specifying formal plans for joint action [19, 36]. They may also have a greater ability to interpret information about actual behaviors or outcomes than less knowledgeable clients [7]. For example, they may be able to determine which vendor is accountable for a faulty delivery and leverage this information during formal and informal governance to avoid finger pointing [4]. Indeed Wiener and Saunders [49] illustrated such a case, arguing that “consistent with the competitive paradigm, when vendors are part of a sourcing arrangement involving multiple, interdependent vendors, they act in ways to make
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their performance look better than their competitors’ and try to develop advantages over them (e.g., a vendor may seek to blame the other vendors for project or service delivery problems)” (p. 212). Resolving such conflict requires both governance and architectural knowledge [28]. A knowledgeable client, who well understands the nature of the interdependencies between the vendors, is likely to be able to apply appropriate informal and formal inter-vendor governance mechanisms that address the core of such conflict within the multi-sourcing arrangement. Clearly, lacking the required under- standing of interdependencies would prevent the client firm from enacting appropriate inter-vendor governance mechanisms to resolve the problem. In sum, both formal and informal inter-vendor governing efforts are likely to be more effective for joint performance when the client has a strong architectural knowledge. Therefore, we hypothesize:
Hypothesis 3: A higher degree of architectural knowledge held by the client strengthens the positive association between inter-vendor governance and joint performance.
Guardian Vendor as a Source of External IP Capacity
Our earlier examination of the guardian vendor’s role suggests that the guardian may serve alternative purposes as a mediator or as an architect. The guardian in either role has differing implications for the client firm. For the guardian as a mediator, it is expected that the client firm would retreat from governance efforts now to be carried out by the guardian vendor. For the guardian as an architect, the client firm would retain governance effort while benefiting from the guardian’s architectural knowledge. As the literature has so far only considered the guardian’s mediator role, here we propose a competing explanation and seek to theorize the effect of each role on joint performance.
Guardian-as-a-Mediator Perspective
Viewing the guardian vendor as a mediator suggests that the guardian vendor is positioned between the client and the other vendor(s) in the multi-sourcing arrange- ment. Seen through an IPV lens, the guardian-as-a-mediator receives and interprets information from the client (such as information about the overall service expected from all the vendors working together), conveys the information to the other vendors, and receives, interprets, and conveys information from the vendors back to the client. In line with this perspective, Wiener and Saunders [49] argue that “the guardian vendor […] coordinates the other vendors on the client’s behalf” (p. 213). This assertion implies that the client retreats from inter-vendor governance, hand- ing over this responsibility to the guardian vendor. The two internal sources of IP capacity, inter-vendor governance and the client’s architectural knowledge, are then likely to become less important or even detrimental for joint performance.
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Regarding the first, high amounts of inter-vendor governance by the client could even be detrimental to joint performance because confusion may arise if the guardian vendor believes it is to exercise inter-vendor governance, but the client continues to do so as well. A client who actively exercises inter-vendor governance would be at odds with the “single point of contact” [49, p. 213] principle inherent to the guardian-as-a-mediator perspective. Such parallel governance efforts are likely to result in coordination failures and accountability challenges. The client’s architectural knowledge is also likely to become less important with
a guardian model based on the guardian-as-a-mediator perspective. Since the client retreats from inter-vendor governance, it is likely to have far fewer occasions to bring to bear its own knowledge. The occasions in which the client does bring to bear its own knowledge are then largely limited to interactions with the guardian vendor. Therefore, although architectural knowledge may still be beneficial in helping to govern the guardian vendor more effectively, it is likely to be less critical than in the case of a direct model. In sum, we argue that should the guardian assume the role of a mediator, it is
plausible to suggest that the IP capacities of the client will be substituted by the IP capacity generated through the guardian model. We therefore assert that:
Hypothesis 4a/b: The choice of the guardian model weakens the positive effects (a) of the client’s inter-vendor governance and (b) of the client’s architectural knowledge on joint performance.
Guardian-as-an-Architect Perspective
An alternative perspective to the guardian-as-a-mediator is the guardian-as-an- architect. This suggests that the guardian vendor contributes to joint performance by bringing in architectural knowledge that supports the client’s governance efforts, rather than relieving the client from engaging in inter-vendor governance. In this perspective, the guardian vendor has a complementary relationship with the client regarding inter-vendor governance and a substitutive relationship with the client regarding architectural knowledge, as we will argue next. According to the guardian-as-an-architect perspective, we expect a complementary
relationship with the client’s inter-vendor governance for two reasons. First, the guardian vendor brings in valuable knowledge, such as knowledge of governance structures effective for multi-sourcing relationships [31], and of the service architec- ture that underlies the multi-sourcing arrangement. As we argued earlier, knowledge is likely to make governance more effective [7, 28], as the client managers are able to leverage this knowledge to improve their inter-vendor governance. Second, while the guardian vendor may lack the formal authority and thus legitimacy to enact effective governance, the client maintains a high level of involvement in this capacity. Indeed, the client is the only party with legally binding contractual agreements with all the vendors [4, 12]. High levels of inter-vendor governance by the client paired with a guardian model allow multi-sourcing arrangements to leverage the client’s authority
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and the guardian vendor’s knowledge at the same time. In sum, we expect that the external IP capacity generated through the knowledge brought in by the guardian will complement the internal IP capacity generated through the client’s inter-vendor governance. These ideas echo Bapna et al.’s [4] view of the governance efforts of the client in the presence of a guardian vendor, in that: “[…] not only does the client still engage in multilateral contracts with multiple vendors but also has to consider the guardian’s ability to ensure cooperation and coordination in determining its overall relationship structure” (p. 794). In the guardian-as-an-architect perspective, while the guardian vendor complements
the client’s inter-vendor governance, it substitutes the client’s architectural knowledge. Without the presence of a guardian vendor, the client requires strong architectural knowledge in order to exercise effective governance (e.g., to tackle accountability problems and to design effective plans for coordination). Conversely, the client’s architectural knowledge is likely to be less critical (although still beneficial) in the presence of a guardian vendor. If a client lacks architectural knowledge, the guardian vendor can compensate by providing guidance on how to set up and exercise effective inter-vendor governance. Thus, the positive effect of the client’s architectural knowl- edge on joint performance is likely to be weaker in the guardian model than in the direct model. This corresponds to a substitutive relationship [46, p. 88], whereby the benefits from the architectural knowledge held by the client decrease with the choice of the guardian model. Seen through the IPV, the external IP capacity generated through the guardian vendor’s knowledge partially substitutes the internal IP capacity generated through the client’s architectural knowledge. In conclusion, the guardian-as- an-architect perspective leads us to the following hypothesis:
Hypothesis 5a/b: The choice of the guardian model (a) strengthens the positive effect of the client’s governance on joint performance, while (b) weakening the positive effect of the client’s architectural knowledge on joint performance.
Control Variables
While our research model focuses on sources of IP capacity and their interactions, we have also controlled for a number of other relationships established in the outsourcing and IPV literature. First, we controlled for modularity. Modularity refers to the degree to which the outsourced sub-tasks can be easily combined into a coherent whole [39, 44]. Outsourcing arrangements of high modularity rely on well-defined, standardized interfaces that facilitate the integration of the sub- tasks performed by the different parties [3, 6, 44]. From an IPV perspective, such modularity is a key determinant of IP requirements [44]. Modular arrangements may ease the composition and integration of sub-tasks outsourced to different vendors and, thereby, lower IP requirements. Accordingly, modularity may increase joint performance independent of the IP capacity available in a multi-sourcing
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arrangement. Second, in line with the existing IPV research, we controlled for interactions of IP requirements with sources of IP capacity [2, 32]. Specifically, it can be argued that high modularity lowers the need for IP capacities to satisfy the client’s expectations of joint vendor performance. We therefore controlled for interactions between modularity and formal and informal governance, the client’s architectural knowledge, and the choice of the guardian model. Moreover, we controlled for concentration (i.e., the degree to which a large fraction of the project work is allocated to a few vendors) [27], age of the arrangement (i.e., the number of years since the creation of the multi-sourcing arrangement), client size (as indicated by the number of employees), client country, client industry, and tasks included in the arrangement (business process outsourcing, application development). We also controlled for the interaction between concentration and choice of the guardian model. Low concentration indicates that many vendors are involved in the multi- sourcing arrangement. The lower the concentration, the more difficult it may be for the guardian vendor to manage the large number of other vendors, suggesting a possible interaction effect between concentration and the choice of the guardian model.
Methods
Data
We empirically tested the theoretical framework (Figure 2) using a survey ques- tionnaire and “key informants” methodology for data collection [35], in line with past IS outsourcing studies (e.g., Goo et al. [17]). The data were collected in 2012 and 2013 with the help of a UK-based market research firm. The questionnaire was administered to organizations across different countries,
including the United Kingdom, Germany, France, Italy, Spain, and the United States, and spanning a variety of industries. For this purpose, the original English version of the questionnaire was translated by the market research firm and checked by native speakers (chosen by the authors) who were familiar with the study context to ensure the correctness of the translation. Responses were collected using both telephone interviews and an online survey. The questionnaire was distributed among potential middle and top-level infor-
mants who were familiar with multi-sourcing arrangements within their firms. To ensure the targeted individuals’ familiarity with multi-sourcing arrangements (so qualifying them as a “key informant”), the respondents needed to answer a set of screening questions and meet the following criteria:9
● Being employed by an organization with at least 250 employees, ● Having an outsourcing arrangement(s) in place where the organization had
consciously divided a task or project into particular sub-tasks or sub-projects that were outsourced to different vendors, and
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● Having familiarity with the management of such a multi-sourcing arrange- ment in her or his company.
The respondent then had to select one particular multi-sourcing arrangement cur- rently in place in their company and with which they were familiar. Within this particular multi-sourcing arrangement, the respondent was asked to select the two vendors contributing the most to the multi-sourcing arrangement (in terms of amount of work). The questions relevant for testing our model pertained only to this particular multi-sourcing arrangement with the two chosen vendors, subse- quently called vendor A and B throughout the questionnaire. Our study and empirical testing thus focused on one particular “triad” within the multi-sourcing arrangement [10], each triad consisting of the client and two key vendors. Focusing on triads ensured that the unit of analysis was the same for all respondents. Before sending out the final questionnaire, the questionnaire items were pilot-
tested with 15 international organizations to ensure that all items could be under- stood and answered by the intended group of respondents. Each block of questions was followed by an open field for comments, where respondents were asked to note down any thoughts they had on the questions asked in the preceding section. The comments were considered in the refinement of the questionnaire and some amend- ments were introduced to improve the clarity of questions. In addition, we tested our model on the pilot data to assess the validity of the constructs. Items that loaded very low were removed from the questionnaire. The finalized questionnaire was sent out to 2000 organizations. Overall, 200
usable questionnaires were made available after several follow-ups with the sample organizations. From these 200 cases, we excluded 10 after reviewing the descrip- tions of outsourced tasks. We excluded cases when the sub-tasks assigned to different vendors were not interdependent (e.g., outsourcing IT procurement to vendor A and sales advice to vendor B), or when the outsourced tasks did not match our target services, which comprised IT services and IT-supported business processes. For example, in one case the services were “providing a camera crew” (vendor A) and “providing special equipment for camera crew services” (vendor B). We also excluded one outlier, which reported a joint performance of four standard deviations below the sample mean although the same firm reported above- average individual performance10 of the vendors, suggesting an erroneous measure- ment. Our final sample size was n = 189. Table 1 shows the sample characteristics.
Measures
Each construct was measured with a block of indicators (questionnaire items). Where possible, we used existing measures that we adapted to the study context [43]. All items were measured on a five-point Likert scale, ranging from “strongly disagree” (=1) to “strongly agree” (=5) with “neither agree nor disagree” (=3) as the mid-point. An overview of the constructs and measurement items is provided in Table 2. Joint
JOINT VENDOR PERFORMANCE IN MULTI-SOURCING 1261
performance was measured by six items (developed in IS outsourcing research) that focused on the degree to which the joint performance of the two vendors met the client’s expectations. Architectural knowledge was measured by three items that focused on the client’s knowledge in relation to the integration of the services delivered by the two vendors. Our measures of formal governance referred to the use of two key formal governance strategies in the IPV, that is, procedures and goals [15, p. 43-46]. The measures focused on the client’s efforts for specifying joint procedures and goals and for evaluating the vendors’ adherence to the procedures and goals. Our measures of informal governance focused on what IPV researchers call lateral relations, that is, “direct contact between two people who share a problem” at
Table 1. Sample Characteristics
Characteristics of the Sample [Min; Max]
Mean (Std. Dev.)
Respondent work experience
Number of years working in organization [.5; 35] 8.6 (6.5)
Age of multi-sourcing arrangement
Years that have passed since the start of the multi-sourcing arrangement
[1; 9] 3.7 (2.4)
Number Percentage (%)
Client size Up to 1,000 employees 70 37 1,001 to 5,000 employees 61 32 5,001 to 50,000 employees 46 24 More than 50,000 employees 12 6
Country United Kingdom 33 17 France 31 16 Germany 33 17 Italy 32 17 Spain 30 16 USA 30 16
Industry sector Financial services 34 18 Manufacturing 39 21 Retail, distribution and transport 25 13 Public sector 35 19 Other 56 30
Respondent’s area of work within client firm
Owner/executive 22 12 Finance 18 10 IT 103 54 Facilities 5 3 Marketing 7 4 Customer services 15 8 Human resources 10 5 Logistics 9 5
1262 OSHRI ET AL.
the same hierarchical level [15, p. 53]. These measures, adapted from Takeishi [43], assessed the amount of direct contact at three levels: IT staff, middle management, and top management. To assess whether a guardian vendor model was chosen, we asked whether one of the two vendors was responsible for managing other vendors. The measures for our control variable modularity were taken from Tanriverdi et al. [44]. Table 3 provides an overview of the measures for control variables.
Instrument Validation
To validate our survey instrument, we assessed convergent and discriminant validity through factor analysis procedures. To examine convergent validity, we first performed an exploratory factor analysis in SPSS. This analysis reproduced the five latent factors of our research model with eigenvalues greater than 1.6. Eigenvalues greater than 1 suggest convergent validity [16]. To further corroborate convergent validity, we calcu- lated composite reliability (CR), average variance extracted (AVE), and standardized factor loadings, using confirmatory factor analysis procedures in SmartPLS [16]. CR was well above the threshold of .7 for all constructs (see Table 2). AVE was well above the threshold of .5 for all constructs (see Table 2). The standardized factor loadings were greater than .7 with the exceptions of FG1 (.66) and FG4 (.65), which were close to the threshold. These two slightly lower values could be due to our attempt to capture formal governance as broadly and comprehensively as possible. By and large, the measurement evidence supports convergent validity. We then examined discriminant validity. We tested whether each item loaded
higher on its construct than on any other construct [16]. For each item, the difference between the loading of the item on its construct and the cross-loading of the item on any other construct was above .2. Moreover, we examined whether the square roots of the AVE values exceeded correlations between latent constructs [16]. The square root of the lowest AVE value (.75 for formal governance) was well above the highest correlation between two latent constructs (.60 for the correlation between joint performance and formal governance). These results, and the fact that exploratory factor analysis reproduced the five latent factors, strongly support discriminant validity.
Regression Analysis
We used a regression approach to test our hypotheses. Given our focus on interac- tion effects, we chose regression over alternative approaches, such as partial least squares (PLS) and covariance-based structural equation modeling (SEM). Regression offers higher statistical power for detecting interaction effects than PLS or covariance-based SEM [18]. The advantage gained in statistical power is particularly pronounced in models such as ours, in which many items are subject to interaction effects [18, p. 222]. We relied on standardized mean scores to transform sets of items into regression variables.
JOINT VENDOR PERFORMANCE IN MULTI-SOURCING 1263
T ab le
2 . Q u es ti o n n ai re
It em
s
C o n st ru ct
It em
W o rd in g
R ef er en ce
Jo in t p e rf o rm
a n ce
(C R
= .9 0 , A V E = .6 1 )
W ith
re g a rd
to co
m b in e d p e rf o rm
a n ce
o f ve
n d o r A a n d ve
n d o r B a s p a rt o f th e m u lti -
so u rc in g a rr a n g e m e n t so
fa r …
JP 1
… th e p ro d u ct s/ se
rv ic e s d e liv e re d m e e t o u r e xp
e ct a tio
n s.
G ro ve
r e t a l. [2 1 ]
JP 2
… w e h a ve
m e t o u r g o a ls .
JP 3
… w e h a ve
co m p le te d ke
y m ile st o n e s in
a cc o rd a n ce
w ith
o u r o b je ct iv e s.
JP 4
… w e h a ve
a ch
ie ve
d o u r d e si re d co
st sa
vi n g s.
JP 5
… w e a re
sa tis fie
d w ith
o u r o ve
ra ll b e n e fit s fr o m
o u ts o u rc in g .
L e e a n d K im
[3 0 ]
JP 6
… w e h a ve
so fa r m e t p ro je ct /s e rv ic e re q u ir e m e n ts .
T iw a n a [4 5 ]
A rc h ite
ct u ra l kn
o w le d g e
(C R
= .8 8 , A V E = .7 2 )
T h e fo llo w in g q u e st io n s a re
re la te d to
th e le ve
l o f kn
o w le d g e o f yo
u a n d yo
u r in -h o u se
co lle a g u e s.
W e h a ve
kn o w le d g e a b o u t …
A K 1
… th e d e si g n o f th e o ve
ra ll p ro d u ct
a n d se
rv ic e a rc h ite
ct u re
to w h ic h ve
n d o rs
A a n d
B co
n tr ib u te .
T a ke
is h i [4 3 ]
A K 2
… h o w
to st ru ct u ra lly
co o rd in a te
th e p ro d u ct s a n d se
rv ic e s d e liv e re d b y ve
n d o rs
A a n d
B w ith
a ll o th e r re la te d p ro d u ct s a n d se
rv ic e s o f o u r o rg a n iz a tio
n .
A K 3
… th e w a ys
in w h ic h th e p ro d u ct s a n d se
rv ic e s d e liv e re d b y ve
n d o rs
A a n d B a re
in te g ra te d a n d lin ke
d to g e th e r in
a co
h e re n t w h o le .
H e n d e rs o n a n d C la rk
[2 3 ]
F o rm
a l g o ve
rn a n ce
(C R
= .9 0 , A V E = .6 3 )
T o e n su
re th a t it is
n o t th e in d iv id u a l p e rf o rm
a n ce
o f ve
n d o r A a n d B , b u t ra th e r th e ir
co m b in e d p e rf o rm
a n ce
(i .e ., so
lu tio
n s b y ve
n d o r A a n d B in
co m b in a tio
n a s p a rt o f
th e m u lti -s o u rc in g a rr a n g e m e n t) th a t m e e ts
o u r o b je ct iv e s,
w e …
K ir sc h e t a l. [2 8 ]
F G 1
… e xp
e ct
b o th
ve n d o rs
to fo llo w
a n u n d e rs ta n d a b le
w ri tt e n se
q u e n ce
o f st e p s th a t
d e fin
e s in te ra ct io n s b e tw e e n th e se
tw o ve
n d o rs .
F G 2
… a ss e ss
th e e xt e n t to
w h ic h b o th
ve n d o rs
in te ra ct
in a cc o rd a n ce
to e xi st in g w ri tt e n
p ro ce
d u re s a n d p ra ct ic e s w h e n d e liv e ri n g th e o u ts o u rc e d se
rv ic e .
F G 3
… e va
lu a te
th e e xt e n t to
w h ic h co
m b in e d se
rv ic e s a re
d e liv e re d a s d e fin
e d in
th e
co n tr a ct
re g a rd le ss
o f h o w
th is
g o a l is
a cc o m p lis h e d .
F G 4
… te st
in te rm
e d ia ry
a n d /o r fin
a l jo in t o u tc o m e s/ d e liv e ra b le s a g a in st
cr ite
ri a d e fin
e d in
th e co
n tr a ct , re g a rd le ss
o f h o w
th is
g o a l is
a ch
ie ve
d .
F G 5
… h a ve
se ve
ra l so
u rc e s o f o b je ct iv e d a ta
w e ca
n re ly
o n .
F G 6
… h a ve
d e fin
e d q u a n tif ia b le
m e a su
re s d e p ic tin
g th e e xt e n t to
w h ic h co
m b in e d
o b je ct iv e s a re
a ch
ie ve
d .
F G 7
… h a ve
d e fin
e d a cc u ra te
a n d re lia b le
m e a su
re s th a t in d ic a te
th e e xt e n t to
w h ic h th e
d e liv e re d se
rv ic e s jo in tly
m e e t o u r o b je ct iv e s.
1264 OSHRI ET AL.
In fo rm
a l g o ve
rn a n ce
(C R
= .8 6 , A V E = .6 6 )
IG 1
O u r IT
st a ff in te ra ct
jo in tly
w ith
b o th
ve n d o rs ’ IT
p e rs o n n e l.
T a ke
is h i [4 3 ]
IG 2
O u r m id d le
m a n a g e rs
in te ra ct
jo in tly
w ith
b o th
ve n d o rs ’ m id d le
m a n a g e rs .
IG 3
O u r to p m a n a g e rs /e xe
cu tiv e s in te ra ct
jo in tly
w ith
b o th
ve n d o rs ’ to p m a n a g e rs /
e xe
cu tiv e s.
G u a rd ia n ve
rs u s D ir e ct
(s in g le
ite m )
G U
A re
e ith
e r o f th e tw o ve
n d o rs
re sp
o n si b le
fo r m a n a g in g a ll o th e r ve
n d o rs
in th e m u lti -
so u rc in g a rr a n g e m e n t?
● Y e s,
ve n d o r A →
G u a rd ia n
● Y e s,
ve n d o r B →
G u a rd ia n
● N o , th is
is o u r re sp
o n si b ili ty
→ N o n -g u a rd ia n
● O th e r (p le a se
e xp
la in ) →
M a n u a lly
co d e d 1 1
S e lf- d e ve
lo p e d
M o d u la ri ty
(C R
= .8 1 ,
A V E = .6 8 )
R e g a rd in g th e tw o ta sk s/ p ro je ct s o u ts o u rc e d to
ve n d o r A a n d B , …
M O 1
… it is
ve ry
e a sy
to co
m b in e th e ir p a rt ic u la r o u tc o m e s in to
a co
h e re n t w h o le .
T a n ri ve
rd i e t a l. [4 4 ]
M O 2
… th e y h a ve
w e ll- d e fin
e d in te rf a ce
s w ith
e a ch
o th e r.
N o te s:
C R = C o m p o si te
R el ia b il it y ; A V E = av er ag e v ar ia n ce
ex tr ac te d .
JOINT VENDOR PERFORMANCE IN MULTI-SOURCING 1265
We used a four-step hierarchical regression strategy. In the first step (Model 1), we included the main effects of control variables. In the second step (Model 2), we added the main effects of the hypothesized predictors. In the third step (Model 3), we added the interactions of IP requirements (i.e., modularity) with sources of IP capacity (i.e., formal and informal governance, architectural knowledge, guardian model) to control for interaction effects established in the IPV research. In the fourth step (Model 4), we added the hypothesized interaction effects. We examined whether the assumptions of regression analyses were met [50, pp.
104-105]. The histograms and q-q plots showed that the residuals followed normal distributions, indicating that the assumption of normally distributed error terms was met. Variance inflation factors were below 3, suggesting that multicollinearity problems were not salient in the data. Plotting residuals and joint performance in a scatter plot diagram showed no departure from the assumption of homoscedastic error terms. Although our study focused on interaction effects which cannot be artifacts of
common-method variance (e.g., Siemsen et al. [41]), we performed Harman’s single factor test to appreciate whether item responses varied due to one single factor. We found that a single factor was able to explain 26% of the variance and that five factors were needed to explain half of the variance. Given these results and our
Table 3. Control Variables
Variable Measurement
Concentration The fraction of the overall budget of the multi-sourcing arrangement that is assigned to vendors A and B; measured through a single-item question
Modularity Measured through two questionnaire items (see Table 2) Age of the multi-sourcing
arrangement The number of years since the start of the multi-sourcing
arrangement; measured through a single-item question Client size The client’s number of employees; measured through
a single-item question (transformation: natural logarithm) Country Single-item question on the client’s country (United Kingdom,
Germany, Italy, Spain, USA, France); incorporated through five dichotomous dummy variables (reference category: France)
Industry Single-item question on the client’s sector (financial services, manufacturing, retail, public sector, other); incorporated through four dichotomous dummy variables (reference category: Other)
Business Process Outsourcing (BPO)
Indicates whether business processes (other than IT) were part of the outsourced tasks; coded based on task descriptions
Application Development Indicates whether the development of application software was part of the outsourced tasks; coded based on task descriptions
1266 OSHRI ET AL.
focus on interaction effects, it is unlikely that the findings reported in this study are artifacts of common-method variance. To assess potential endogeneity threats in our analysis, we estimated alternative
models based on Heckman correction for self-selection. Specifically, it is possible that clients self-select the guardian model based on factors that also correlate with joint performance (e.g., vendor capability). This could result in biased, inconsistent estimates [22]. Following prior research on governance [32], we performed the following steps to correct for the potentially endogenous choice of the guardian model. First, we estimated a first-stage probit selection model that regressed the choice of the guardian model on all main-effect predictors of the second-stage model and on BPO. BPO served as an exclusion restriction, that is, as a variable that helps predict the selection variable (i.e., choice of the guardian model) but does not correlate with the dependent variable (i.e., joint performance) [11]. We chose BPO as our exclusion restriction because the guardian model has only recently gained popularity in IS outsourcing. Hence, we expected that BPO arrangements would make greater use of the guardian model than IS outsourcing arrangements, while we had no reason to expect that BPO arrangements would differ from IS outsourcing arrangements in their level of joint performance. In line with these ideas, BPO correlated strongly with the choice of the guardian model (ß = .82; p < .01) but not with joint performance (p > .05). Second, we calculated the inverse Mills ratio for each observation as follows:
λ1i ¼ φ β 0Xið Þ
ϕ β0Xið Þ for arrangements that chose a guardian model
λ0i ¼ � φ β 0Xið Þ
1�ϕ β0Xið Þð Þ for arrangements that chose a direct model
where λji is the inverse Mills ratio, φ the standard normal probability density function, β0 is the vector of regression coefficients estimated by the probit selection model, and ϕ the cumulated standard normal probability function. Third, we included the inverse Mills ratio as a control variable in the second-stage model predicting joint performance. The Heckman correction approach helps control for the client’s propensity to choose a guardian model. Moreover, the regression coefficient related to the inverse Mills ratio serves as an indicator for the presence of endogeneity. If the coefficient is significantly different from 0, this indicates that endogeneity is present and, hence, should be corrected for by including the inverse Mills ratio as a control variable. We estimated alternative models based on Heckman correction (Model 2b, 3b, 4b) for each model that contained the guardian model as a predictor (i.e., Model 2a, 3a, 4a). To examine nonresponse bias, we compared the means of eight key variables
(joint performance, modularity, concentration, age of the arrangement, formal governance, informal governance, architectural knowledge, guardian) between multi-sourcing arrangements that were in our sample and multi-sourcing arrange- ments not included in the sample (most frequently due to the respondents’ lack of willingness to provide descriptions of the outsourced tasks). Comparisons revealed no significant differences with the exception of formal governance, which was
JOINT VENDOR PERFORMANCE IN MULTI-SOURCING 1267
somewhat higher in the arrangements included in the final sample than in those excluded (3.99 vs. 3.82; t test; n = 369; p < .05). With only one of eight comparisons yielding a significant difference, we inferred that nonresponse bias was unlikely to be a serious threat to the validity of our analysis.
Results
Table 4 shows descriptive statistics, separated by guardian versus direct subsam- ples. The only significant differences referred to business process outsourcing, which was more frequent in the guardian sample, and informal governance, which was stronger in the guardian sample. Table 5 presents bivariate correlations. The results of our four-step regression are presented in Table 6. The first column
(Model 1) presents results related to our control variables. Modularity (ß = .44; p < .001) had significant positive associations with joint performance while the other control variables shown in Table 6 were insignificant. The second column (Model 2a) shows the main effects of our four predictors (i.e.,
the sources of IP capacity), allowing us to test H1 and H2. H1 predicts positive main effects for formal and informal governance on joint performance. We found a significant positive effect for formal governance (ß = .31; p < .001), but not for informal governance (ß = .00; p > .05). Hence, H1 is partially supported. H2 predicts a positive main effect of architectural knowledge on joint performance. We found a significant positive effect (ß = .29; p < .001), supporting H2. Although we did not hypothesize a main effect of the presence of the guardian vendor on joint perfor- mance, Model 2a showed a significant negative main effect (ß = −.31; p < .05). Before adding the hypothesized interaction effects, we controlled for possible
interactions of our hypothesized sources of IP capacity with modularity (in order to reflect IP requirements), and for the interaction of concentration with the choice of the guardian model. As the third column (Model 3a) shows, none of interactions of sources of IP capacity with modularity were significant. Conversely, we found a significant negative interaction effect of concentration with the choice of the guardian model (ß = −.42; p < .01). The fourth column (Model 4a) presents the results of our full model, which
includes the interaction effects hypothesized in H3 to H5. H3 predicts positive interaction effects of formal/informal inter-vendor governance and the client’s architectural knowledge. As can be seen, only the interaction between informal inter-vendor governance and the client’s architectural knowledge was significant and positive (ß = .13; p < .05), thus partially supporting H3. Following the guardian-as-a-mediator perspective, H4 predicts negative interaction effects between the choice of the guardian model and the client’s formal/informal inter- vendor governance (H4a), and with the client’s architectural knowledge (H4b). As Model 4a shows, we found positive rather than negative interaction effects of the guardian model with formal (ß = .42; p < .05) and informal (ß = .38; p < .01) inter- vendor governance. H4a is thus rejected. In line with H4b, the interaction effects
1268 OSHRI ET AL.
between the guardian model and architectural knowledge were significant (ß = −.52; p < .01). While the results do not fully align with the predictions derived from the guardian-as-a-mediator perspective, they do align with the predictions derived from the guardian-as-an-architect perspective. In line with H5a, we found signifi- cant positive interaction effects of the guardian model with formal (ß = .42; p < .05) and informal (ß = .38; p < .01) inter-vendor governance. Moreover and in line with H5b, we found significant negative interaction effects of the guardian model with architectural knowledge (ß = −.52; p < .01). Overall, our full model (Model 4a) showed the strongest explanatory power
(adjusted R2 = .51) of all the tested models (see the bottom of Table 6). The hypothesized interaction effects between sources of IP capacity (from Model 3 to Model 4) added statistically significant amounts of explained variance (ΔR2 = .05; ΔF = 3.63; p < .01), supporting the relevancy of interaction effects expressed in H3 and H5. To examine threats of endogeneity, alternative model specifications based on
Heckman correction were undertaken and are reported in Table 7. Hypothesis testing based on these alternative models yielded coefficient signs and significance levels that were identical to those resulting from models 2a and 4a. Moreover, the Inverse Mills Ratio was insignificant (p > .05) in all models. This suggests that the support found for our hypotheses is unlikely to be a statistical artefact of the potentially endogenous choice of the guardian model.12
Discussion
The purpose of this study was to examine joint performance in multi-sourcing arrangements in light of the interdependencies between multiple vendors. Indeed,
Table 4. Descriptive Statistics and Sample Comparison
Direct sample: Mean (standard
deviation)
Guardian sample: Mean (standard
deviation)
Difference statistically significant
Joint performance 4.06 (.65) 4.02 (.75) No Concentration 52.17 (31.49) 55.63 (29.28) No Modularity 3.72 (.83) 3.96 (.88) No Age of arrangement 3.76 (2.44) 3.44 (2.29) No Client size 7.88 (1.80) 8.03 (1.56) No Business process
outsourcing .56 (50) .82 (.38) Yes (p < .05)
Application development .20 (.40) .11 (.31) No Formal governance 3.93 (.74) 4.12 (.56) No Informal governance 2.73 (1.06) 3.12 (.96) Yes (p < . 05) Architectural knowledge 4.03 (.76) 4.19 (.66) No Sub-sample size (n) 132 57 -
JOINT VENDOR PERFORMANCE IN MULTI-SOURCING 1269
T ab le
5 . B iv ar ia te
C o rr el at io n s (* p < .0 5 )
Jo in t p er f.
C o n .
M o .
A g e
C l. si ze
B P O
A p p . D ev .
G rd .
F o rm
. g o v.
In f. g o v.
A rc h . k n o w l.
Jo in t p e rf o rm
a n ce
1 C o n ce
n tr a tio
n .0 3
1 M o d u la ri ty
.4 4 *
.1 3 *
1 A g e o f a rr a n g e m e n t
.0 7
− .0 9
.0 7
1 C lie n t si ze
− .0 5
.0 8
.0 5
.2 0 *
1 B P O
.1 2
.1 0
.1 5 *
.1 4 *
− .1 0
1 A p p l. D e ve
lo p m e n t
− .1 2
− .1 0
− .1 2
− .0 3
.0 5
− .3 8 *
1 G u a rd ia n
− .0 2
.0 5
.1 3
− .0 6
.0 4
.2 5 *
− .1 2
1 F o rm
a l g o ve
rn a n ce
.5 8 *
.0 3
.4 0 *
.0 1
− .0 7
.1 3
− .1 4
.1 2
1 In fo rm
a l g o ve
rn a n ce
.1 2
.0 9
.0 9
.1 1
.0 4
.1 2
.0 0
.1 7 *
.1 5 *
1 A rc h ite
ct u ra l kn
o w le d g e
.5 2 *
− .1 0
.2 9 *
.0 4
.0 7
.0 3
− .0 1
.1 0
.5 7 *
.1 6 *
1
1270 OSHRI ET AL.
T ab le
6 . R eg re ss io n R es u lt s
M o d el
1 M o d el
2 a
M o d el
3 a
M o d el
4 a
(C o n st a n t)
− .2 9 (. 2 3 )
− .1 3 (. 1 9 )
− .0 3 (. 1 9 )
− .1 3 (. 1 9 )
C o n ce
n tr a tio
n − .0 3 (. 0 7 )
.0 2 (. 0 6 )
.1 5 * (. 0 7 )
.1 7 * (. 0 7 )
M o d u la ri ty
.4 3 ** * (. 0 7 )
.2 3 ** * (. 0 6 )
.2 5 **
(. 0 8 )
.2 4 **
(. 0 8 )
A g e o f a rr a n g e m e n t
− .0 2 (. 0 7 )
− .0 1 (. 0 6 )
.0 1 (. 0 6 )
.0 1 (. 0 6 )
C lie n t S iz e
− .0 6 (. 0 7 )
− .0 4 (. 0 6 )
− .0 6 (. 0 6 )
− .0 4 (. 0 6 )
B u si n e ss
P ro ce
ss O u ts o u rc in g
.0 6 (. 1 6 )
.1 0 (. 1 4 )
.0 8 (. 1 4 )
.0 6 (. 1 3 )
A p p lic a tio
n D e ve
lo p m e n t
− .1 1 (. 1 9 )
− .0 8 (. 1 6 )
− .0 8 (. 1 6 )
− .0 7 (. 1 5 )
In ve
rs e M ill s R a tio
− −
− −
G u a rd ia n
− − .3 1 * (. 1 3 )
− .3 2 * (. 1 3 )
− .3 7 **
(. 1 3 )
F o rm
a l g o ve
rn a n ce
− .3 1 ** * (. 0 7 )
.2 6 ** * (. 0 7 )
.1 8 * (. 0 8 )
In fo rm
a l g o ve
rn a n ce
− .0 0 (. 0 6 )
.0 2 (. 0 6 )
− .0 7 (. 0 6 )
A rc h ite
ct u ra l kn
o w le d g e
− .2 9 ** * (. 0 7 )
.3 4 ** * (. 0 7 )
.4 6 ** * (. 0 8 )
M o d u la ri ty
� G u a rd ia n
− −
.0 0 (. 1 3 )
− .0 4 (. 1 4 )
M o d u la ri ty
� F o rm
a l g o ve
rn a n ce
− −
− .1 1 (. 0 7 )
− .1 2 (. 0 7 )
M o d u la ri ty
� In fo rm
a l g o ve
rn a n ce
− −
.0 6 (. 0 5 )
− .0 2 (. 0 6 )
M o d u la ri ty
� C lie n t’s
a rc h ite
ct u ra l kn
o w le d g e
− −
.0 2 (. 0 7 )
.0 3 (. 0 7 )
C o n ce
n tr a tio
n �
G u a rd ia n
− −
− .4 2 **
(. 1 3 )
− .4 6 ** * (. 1 3 )
F o rm
a l g o ve
rn a n ce
� C lie n t’s
a rc h ite
ct u ra l kn
o w le d g e
− −
− − .0 1 (. 0 6 )
In fo rm
a l g o ve
rn a n ce
� C lie n t’s
a rc h ite
ct u ra l kn
o w le d g e
− −
− .1 3 * (. 0 6 )
G u a rd ia n
� F o rm
a l g o ve
rn a n ce
− −
− .4 2 * (. 1 9 )
G u a rd ia n
� In fo rm
a l g o ve
rn a n ce
− −
− .3 8 **
(. 1 4 )
G u a rd ia n
� C lie n t’s
a rc h ite
ct u ra l kn
o w le d g e
− −
− − .5 2 **
(. 1 7 )
A d ju st e d R 2
.2 1
.4 4
.4 7
.5 1
R 2
.2 7
.4 9
.0 5
.5 9
Δ R 2
.2 7
.2 2
.5 4
.0 5
F C h a n g e (d .f .)
4 .3 4 ** * (1 5 , 1 7 3 )
1 8 .3 3 ** * (4 ,1 6 9 )
3 .2 0 ** * (5 , 1 6 4 )
3 .6 3 **
(5 , 1 5 9 )
N o te s:
* p < .0 5 . * * p < .0 1 . * * * p < .0 0 1 , re su lt s fo r d u m m y v ar ia b le s re la te d to
co u n tr y an d in d u st ry
o m it te d .
JOINT VENDOR PERFORMANCE IN MULTI-SOURCING 1271
T ab le
7 . R es u lt s o f A lt er n at iv e M o d el s b as ed
o n H ec k m an
C o rr ec ti o n
M o d el
2 b
M o d el
3 b
M o d el
4 b
(C o n st a n t)
− .2 1 (. 2 3 )
− .1 2 (. 2 3 )
− .1 5 (. 2 2 )
C o n ce
n tr a tio
n .0 3 (. 0 6 )
.1 5 * (. 0 7 )
.1 7 (. 0 7 )
M o d u la ri ty
.2 2 **
(. 0 6 )
.2 4 **
(. 0 8 )
.2 4 **
(. 0 8 )
A g e o f a rr a n g e m e n t
.0 2 (. 0 7 )
.0 4 (. 0 6 )
.0 2 (. 0 6 )
C lie n t S iz e
− .0 6 (. 0 6 )
− .0 8 (. 0 6 )
− .0 5 (. 0 6 )
A p p lic a tio
n D e ve
lo p m e n t
− .0 7 (. 1 6 )
− .0 6 (. 1 6 )
− .0 7 (. 1 5 )
In ve
rs e M ill s R a tio
− .3 1 (. 3 2 )
− .2 9 (. 3 1 )
− .1 3 (. 3 1 )
G u a rd ia n
− .2 0 (. 5 2 )
− .1 7 (. 1 7 )
− .1 4 (. 5 1 )
F o rm
a l g o ve
rn a n ce
.3 0 ** * (. 0 7 )
.2 5 ** * (. 0 7 )
.1 8 * (. 0 8 )
In fo rm
a l g o ve
rn a n ce
− .0 3 (. 0 7 )
.0 0 (. 0 7 )
− .0 8 (. 0 7 )
A rc h ite
ct u ra l kn
o w le d g e
.2 7 ** * (. 0 7 )
.3 3 ** * (. 0 7 )
.4 6 ** * (. 0 8 )
M o d u la ri ty
� G u a rd ia n
− − .0 0 (. 1 3 )
− .0 5 (. 1 4 )
M o d u la ri ty
� F o rm
a l g o ve
rn a n ce
− − .1 2 (. 0 7 )
− .1 2 (. 0 7 )
M o d u la ri ty
� In fo rm
a l g o ve
rn a n ce
− .0 6 (. 0 5 )
− .0 2 (. 0 6 )
M o d u la ri ty
� C lie n t’s
a rc h ite
ct u ra l kn
o w le d g e
− .0 2 (. 0 7 )
.0 3 (. 0 7 )
C o n ce
n tr a tio
n �
G u a rd ia n
− − .4 2 **
(. 1 3 )
− .4 6 ** * (. 1 3 )
F o rm
a l g o ve
rn a n ce
� C lie n t’s
a rc h ite
ct u ra l kn
o w le d g e
− −
− .0 1 (. 0 6 )
In fo rm
a l g o ve
rn a n ce
� C lie n t’s
a rc h ite
ct u ra l kn
o w le d g e
− −
.1 3 * (. 0 7 )
G u a rd ia n
� F o rm
a l g o ve
rn a n ce
− −
.4 2 * (. 1 9 )
G u a rd ia n
� In fo rm
a l g o ve
rn a n ce
− −
.3 7 **
(. 1 4 )
G u a rd ia n
� C lie n t’s
a rc h ite
ct u ra l kn
o w le d g e
− −
− .5 2 **
(. 1 7 )
A d ju st e d R 2
.4 4
.4 7
.5 1
R 2
.4 9
.5 4
.5 9
N o te s:
* p < .0 5 . * * p < .0 1 . * * * p < .0 0 1 , re su lt s fo r d u m m y v ar ia b le s re la te d to
co u n tr y an d in d u st ry
o m it te d .
1272 OSHRI ET AL.
multi-sourcing has become a dominant sourcing model attracting growing attention in the IS community [6, 31, 49]. While multi-sourcing offers client firms numerous advantages through a competitive and yet cooperative regime, it also poses new challenges, mainly in the form of interdependencies that require the client firm to increase its efforts to achieve coordination and cooperation. Building on key IPV concepts, we framed these efforts as greater IP requirements. Given these IP requirements, a critical challenge in multi-sourcing arrangements is to generate sufficient IP capacity. In this regard, we proposed two possible sources of IP capacity. The first, the direct model (see Figure 1a), relies on internal sources of IP capacity only, seeking to leverage the client’s formal and informal governance and architectural knowledge. The second, the guardian model (see Figure 1b), relies both on internal sources and on the use of a guardian vendor as a means of providing additional IP capacity.
Direct Model
Our results regarding the direct model (i.e., the client alone managing the multi- sourcing arrangement) suggest that both formal inter-vendor governance and archi- tectural knowledge lead to higher joint performance. In particular, each of these two sources of IP capacity (as captured in H1 and H2) individually equip the client firm with the IP capacity needed to manage interdependencies in the multi-sourcing arrangement. The results for the direct model highlight the importance of formal inter- vendor governance based on written procedures and the contractual agreement struc- ture (e.g., objective and quantifiable measures) as a means of coping with coordination and integration efforts between vendors, manifested here as an IP challenge. Interestingly, formal inter-vendor governance seems to be an effective strategy irre- spective of the client’s level of architectural knowledge (see the insignificant interac- tion effect of formal inter-vendor governance and client’s architectural knowledge). On the other hand, informal inter-vendor governance seems to be effective only when
the client has strong architectural knowledge (see the insignificant main effect of informal inter-vendor governance and the significant positive interaction effect of informal inter- vendor governance and client’s architectural knowledge). The interaction plot depicted in Figure 3 below further illustrates the relationships. When a client possesses strong architectural knowledge (i.e., one standard deviation above the mean), greater informal inter-vendor governance is associated with higher joint performance. Conversely, when a client possesses weak architectural knowledge (i.e., one standard deviation below the mean), greater informal inter-vendor governance is associated with lower joint perfor- mance. The lack of a positive main effect of informal inter-vendor governance is rather surprising, given that the IS outsourcing literature has persistently found a positive effect of informal governance (often viewed as relational governance) on outsourcing perfor- mance in dyadic settings (e.g., Poppo and Zenger [36]). One possible explanation for the surprising result in our study is that informal inter-vendor governance in triadic relation- shipsisdifferentfrominformalgovernance in dyadic relationships.Havingmore thantwo
JOINT VENDOR PERFORMANCE IN MULTI-SOURCING 1273
parties involved may erode the sense of being “informal” and make all parties involved feel part of a “formal” relationship. The sense of competition [49] between the vendors is also likely to contribute to such a “formal” attitude. The relational benefits seen in dyadic settings, therefore, may be less pronounced in multi-sourcing settings.
Guardian Model
We found joint performance in arrangements using a guardian model to be very similar to arrangements using a direct model (4.06 vs. 4.02 in a 5-point scale, see the first row in Table 4). Nonetheless, we also found two significant interaction effects, suggesting that the effectiveness of the guardian model is contingent on the two internal sources of IP capacity. Our results support the perspective that the guardian can best be utilized as an architect
rather than as a mediator. Indeed, we found a complementary effect between the guardian vendor and the client’s governance and a substitutive effect between the guardian vendor and the client’s architectural knowledge, supporting our hypotheses derived from the guardian-as-an-architect perspective. The interaction plot depicted in Figure 4 illustrates the complementary effect of the
guardian model and inter-vendorgovernance. A guardian model is likely to diminish joint performance when the client firm exercises weak formal and informal inter-vendor governance (see Figure 4). Yet, the negative effect of the guardian model is reversed to positive when the client firm has strong formal and informal inter-vendor governance mechanisms in place. Therefore, in multi-sourcing settings, the internal IP capacity of governance (formal and informal) is required by the client in order to gain the benefits of the external IP capacity of architectural knowledge brought by the guardian vendor. This demonstrates the complementary effect of these two sources of IP capacity. Our results also suggest a substitutive effect between the guardian’s and the client’s
architectural knowledge, as illustrated by the interaction plot depicted in Figure 5. The
-1
-0,5
0
0,5
1
Weak informal governance (- 1 SD)
Strong informal governance (+ 1 SD)
J o
in t
p e rf
o rm
a n
c e Client's strong
architectural knowledge (+ 1 SD)
Client's weak architectural knowledge (- 1 SD)
Figure 3. Informal Governance Affecting Joint Performance Under Strong versus Weak Client’ss Architectural Knowledge
1274 OSHRI ET AL.
guardian model improves joint performance when clients have weak architectural knowl- edge, while it worsens performance when clients have strong architectural knowledge. Indeed, these results suggest a substitutive effect between the IP capacity brought forward by the guardian vendor and the client’s architectural knowledge. In this regard, the guardian model compensates for the client’s weak in-house architectural knowledge and, therefore, a client with weak architectural knowledge may benefit from the guar- dian’s ability to integrate interdependent sub-tasks in multi-sourcing arrangements. Conversely, clients who possess strong architectural knowledge may benefit to a much lesser extent from the guardian’s integration ability. We found additional support for the perspective of “guardian-as-an-architect.” As
depicted in Figure 6, the joint performance of the multi-sourcing arrangement will be higher should a client with weak architectural knowledge choose a guardian model and exercise strong formal and informal governance. Conversely, a client with strong
-1,5
-1
-0,5
0
0,5
1
Direct model Guardian model
J o
in t
p e rf
o rm
a n
c e Strong formal and
informal governance (+ 1 SD)
Weak formal and informal governance (- 1 SD)
Figure 4. Guardian Model (versus Direct Model) Affecting Joint Performance Under Strong Versus Weak Governance
-1
-0,5
0
0,5
1
Direct model Guardian model
J o
in t
p e rf
o rm
a n
c e Client's strong
architectural knowledge (+ 1 SD)
Client's weak architectural knowledge (- 1 SD)
Figure 5. Guardian Model (versus Direct Model) Affecting Joint Performance Under Strong versus Weak Client’s Architectural Knowledge
JOINT VENDOR PERFORMANCE IN MULTI-SOURCING 1275
architectural knowledge will benefit from using the direct model, as Figure 7 depicts. Interestingly, both Figure 6 and Figure 7 show that joint performance is at its lowest when the client chooses a guardian model and exercises weak inter-vendor governance. This is precisely the configuration prescribed by the guardian-as-a-mediator perspec- tive. Irrespective of whether the client’s architectural knowledge is high or low, employing a guardian-as-a-mediator model is likely to result in low levels of joint performance. These findings bear important implications for theory and practice, on which we elaborate next.
-1,5
-1
-0,5
0
0,5
1
1,5
Weak formal and informal governance (- 1 SD)
Strong formal and informal governance (+ 1 SD)
J o
in t
p e
rf o
rm a
n c
e Client's weak architectural knowledge
Direct model
Guardian model
Figure 6. Governance Affecting Joint Performance Under Direct versus Guardian Model and Under Client’s Weak Architectural Knowledge
-1,5
-1
-0,5
0
0,5
1
1,5
Weak formal and informal governance (- 1 SD)
Strong formal and informal governance (+ 1 SD)
J o
in t
p e rf
o rm
a n
c e
Client's strong architectural knowledge
Direct model
Guardian model
Figure 7. Governance Affecting Joint Performance Under Direct versus Guardian Model and Under Client’s Strong Architectural Knowledge
1276 OSHRI ET AL.
Implications
Theoretical Contributions
This paper offers two main contributions to the IS outsourcing literature. First, to our best knowledge, this is the first study to model and test determinants of joint perfor- mance in IS multi-sourcing arrangements. While the IS outsourcing literature has, by and large, examined dyadic relationships as a basis for understanding the determinants of outsourcing success [14], our study assumed interdependencies between multiple vendors, thus requiring an examination of triadic relationships at the minimum. As interdependencies may affect the likelihood of multi-sourcing success, formal and informal inter-vendor governance and architectural knowledge were examined as two key antecedents. Our study shows that while formal inter-vendor governance and the client’s architectural knowledge are likely to improve multi-sourcing success, informal governance, often referred to as relational governance in the IS literature and consid- ered key in achieving dyadic IS outsourcing success, shows no direct effect on joint performance. Our results show a positive effect of informal governance on joint performance only in conjunction with high levels of client’s architectural knowledge, or with the choice of a guardian model. These results suggest that multi-sourcing does not simply mimic dyadic outsourcing at a larger scale. Its inherent independencies require unique governance mechanisms and associated abilities (i.e., architectural knowledge) directed toward the interface between vendors. The second contribution of this study is in offering insights into the role that
a guardian vendor plays in a multi-sourcing arrangement. Bapna et al. [4] noted that, although the choice for or against a guardian model is one of the key design choices in multi-sourcing arrangements, “[t]here is little in the academic literature on the guardian vendor model” (p. 794). They called for research to examine “[w]hat aspects of the engagement should be handled by the guardian vendor and the client” (p. 794). Wiener and Saunders [49] argue that the guardian model can be regarded as a “mediated model”, wherein the guardian vendor acts as a “single point of contact” (p. 213), mediating the interaction between the client and the remaining vendors. This would imply that the only actor responsible for governing interdependencies between vendors is the guardian vendor. Our results, however, show that it can be perilous for the client to withdraw from governance efforts and mandate these to the guardian vendor. In fact, the least successful multi-sourcing arrangements in our sample were those where the client appointed a guardian vendor and then exercised weak joint formal and informal governance (see Figure 6 and Figure 7). In other words, the clients who practiced the guardian-as-a-mediator model were the least successful. We therefore theorized an alternative role in which the guardian acts as an architect. Our results do indeed suggest that a guardian vendor may be better understood as
an architect than as a mediator. Much like the architect of a building contributes knowledge of how the elements of a building fit with each other; the guardian-as-an -architect contributes knowledge as to how the sub-tasks of a multi-sourcing arrangement can be integrated. Two findings support the guardian-as-an-architect
JOINT VENDOR PERFORMANCE IN MULTI-SOURCING 1277
view. First, clients who lack architectural knowledge are particularly likely to benefit from the inclusion of a guardian vendor, suggesting that the guardian vendor compensates for the client’s knowledge gaps. Second, just like the client’s archi- tectural knowledge enables more effective informal governance, so does utilizing the guardian vendor as an architect too. Informal inter-vendor governance involves complex ad hoc communication and decisions by the client, requiring considerable architectural knowledge in order to be exercised effectively. This knowledge may come either from the client, or from a guardian-as-an-architect to support the client in informal governance efforts. Thus, a guardian vendor complements the client’s formal and informal inter-vendor governance while substituting the client’s archi- tectural knowledge. As such, the guardian model does not relieve clients from governance (as assumed in the guardian-as-mediator model), but it does help them compensate for knowledge gaps. Another contribution of this study revolves around the body of research that
explains the choice and effectiveness of governance mechanisms through an IPV lens. Indeed, the IPV-based literature stream on governance mostly argues that the choice of governance mechanisms determines the IP capacity of an organization, and that such IP capacity should fit IP requirements [2, 27, 32]. Although another literature stream implicitly argues that architectural knowledge is an important source of IP capacity in inter-organizational relationships [7, 24, 38, 43], these two literature streams have mostly developed in isolation. As a consequence, interactions between governance and knowledge have rarely been considered in IPV research. Conversely, a key argument of our study is that governance mechanisms, such as goal setting, planning, and direct interaction, enable effective IP to the extent that these mechan- isms are enacted or assisted by a knowledgeable party.
Practical Implications
Our study offers specific recommendations for practice. Clients in multi-sourcing arrangements should consider their architectural knowledge when deciding for or against the guardian model. Clients with strong architectural knowledge (i.e., clients who under- stand well how the various sub-tasks outsourced to different vendors relate to each other) are advised to choose a direct model, whereas clients with weak architectural knowledge are better off with a guardian model. Although clients may believe that having a guardian model means they can economize on or relinquish governance efforts, this is not the case. Instead, clients are well advised to engage in extensive formal and informal governance efforts that involve all vendors. Specifically, clients should define and monitor the joint outcomes to be achieved and the joint procedures to be followed, and they should also put emphasis on informally interacting with all involved vendors at various levels. Importantly, extensive governance efforts are essential, both in a direct model, where the clients can leverage their own knowledge during informal governance in particular, and in a guardian model, where the guardian vendor should bring in additional knowl- edge to enable effective governance by the client.
1278 OSHRI ET AL.
Limitations and Future Research
There are several limitations to this study that may encourage future research. First, while this is one of the first studies to examine the effect of the guardian on a multi- sourcing arrangement, our study sheds little light on what exactly the guardian vendor does and what information capacities the guardian vendor brings to the multi-sourcing arrangement. Consequently, following on our guardian-as-an-architect perspective, our study provides a number of fruitful directions for future research. Future studies could take a practice-view and explicitly examine and document the IP requirements that multi-sourcing settings face. Consequently, future research could study the activities performed by the guardian vendor vis-à-vis the IP requirements, as well as in steering the relationships with the client and with other vendors in multi-sourcing arrangements. Building on this, future studies could also explore the relationship between the nature of the task (simple or complex) and the implications for the architectural knowledge and governance efforts that the guardian vendor contributes to multi-sourcing arrange- ments. Our study calls for a more in-depth examination of the practices and the knowledge contributions of the guardian vendor. Second, while our measures of formal and informal inter-vendor governance were
closely linked to the IPV, they did not include some mechanisms of contractual governance, such as contract duration and contract type. Future research could integrate these mechanisms into IPV conceptualizations. Moreover, although we focused on the client’s inter-vendor governance (i.e., governance involving all vendors at the same time), we did not contrast inter-vendor governance efforts with governance efforts that involve only one vendor at a time (such as an SLA applicable for a single vendor only). We also see an opportunity for further research around the role of the client in
a guardian vendor model. For example, drawing on our finding that informal governance — with the involvement of the client — complements the role of the guardian in achieving high levels of joint performance, a future study could zoom into such informal meetings and explore the activities performed by the client and the knowledge needed. Such a study could, in fact, explore the evolution of triadic relationships between client, guardian and other vendors and how their actions and knowledge evolve over time [8]. Ultimately, such zooming into the client and guardian vendor roles would also
further address our call for a more in-depth understanding of the interactions between IP capacities, by studying interactions not only between capacities, for example, informal and formal governance, but also between the underlying knowl- edge and the practices needed to bring such capacities to fruition.
Conclusions
The main objective in this paper was to examine joint-vendor performance in multi- sourcing. In particular, we took interest in understanding joint-vendor performance in two
JOINT VENDOR PERFORMANCE IN MULTI-SOURCING 1279
common multi-sourcing settings, namely, the direct model and the guardian model. Using the logic of the Information Processing View, we theoretically developed the idea that information processing capacity in multi-sourcing can be internal (i.e., the client’s inter- vendor governance and the client’s architectural knowledge) and external (i.e., the guardian vendor). To discover how these three sources of IP capacities affect joint- vendor performance as well as interact with each other, we tested our model using an international data set of 189 IT multi-sourcing arrangements. We found that in the direct model, the client’s formal inter-vendor governance and the client’s architectural knowl- edge positively affect joint performance. We also found that a guardian vendor comple- ments the client’s formal and informal inter-vendor governance while substituting the client’s architectural knowledge. These results suggest that the guardian’s role is best understood as an architect (i.e., beneficial in terms of architectural knowledge) rather than as a mediator (i.e., beneficial in terms of inter-vendor governance). Put simply, client firms should consider using a guardian vendor to compensate for weak architectural knowledge while still maintaining strong formal and informal governance of all vendors.
NOTES 1. e-Dialog was part of GSI Commerce (which was acquired by eBay and renamed eBay
Enterprise in 2013), and sold to Zeta Interactive in 2015 (http://zetaglobal.com/clients). 2. It is important to note that the IS outsourcing literature has so far conceptually
discussed the role of the guardian and suggested that it corresponds with the notion of a mediator. More specifically, two key studies have explored the guardian role: Bapna et al. [4] is a research commentary and largely conceptual; second, while Wiener and Saunders [49] report a case study that follows a direct rather than a guardian model, with some suggestions made regarding the guardian.
3. Multi-vendor settings have been broadly studied in the supply chain literature [e.g., 1] in the context of production, logistics and procurement of physical goods (e.g., automotive and manufacturing industries), where clients use multiple suppliers to procure similar/ identical physical parts. In the case of IT-enabled business processes and services, each vendor is delivering a unique yet interdependent service (as illustrated in the British Airways example in the Introduction). Thus the nature of the interdependencies and joint performance in IT multi-sourcing that are the focus of this paper is different to the interdependencies in triadic relationships between suppliers of physical parts discussed in the literature [e.g., 10].
4. http://www.computerweekly.com/blog/Investigating-Outsourcing/IT-sourcing-models- are-shifting-A-Deloitte-perspective.
5. As put by Tiwana [46], “Two things are complements if more of one increases the benefits of using the other. They are substitutes if more of one diminishes the benefits of using the other” (p.88).
6. This is different from situations where the prime contractor is used, because in such a scenario the prime contractor is the only vendor contracted by the client and thus responsible for delivering the service. In the academic and professional literature, the prime contractor model “consists of a network with several vendors that operate under the control of the head contractor. The head contractor is accountable for the delivery of the service and liable for this under the terms of the contract” [34, p.134]. For example, Koo et al. [29] refer to the prime contractor outsourcing configuration as the “single-vendor- dominant model” where “a client directly contracts with one dominant vendor and indirectly contracts with other vendors through the dominant vendor” (p. 3). Such contracting should not be confused with a true multi-sourcing scenario, where each vendor is contracted directly by the client firm, as depicted in Figure 1a.
1280 OSHRI ET AL.
7. E.g. https://www.slaughterandmay.com/media/2535633/multi-sourcing-a-different-way -of-contracting.pdf.
8. https://www.information-age.com/how-to-make-multi-sourcing-work-123457348/ 9. The market research firm used these criteria to select key informants from a panel of
individuals that had agreed to participate in surveys. 10. The survey included three items measuring individual performance (composite relia-
bility .87), which were not used for this study. 11. Only one respondent selected the “Other” category. The comment suggested than
a third vendor (not vendor A or B) was responsible for managing the other vendors. We therefore coded this response as a guardian model. 12. We performed two further analyses to examine threats of endogeneity. First, to
examine whether clients deliberately chose highly capable vendors as their guardian vendors, we compared the clients’ assessment of the vendors’ individual (rather than joint) perfor- mance (measured through three items not used in this study, composite reliability .87). Individual performance was very similar for guardian vendors and for non-guardian vendors, with average standardized scores of -.02 for guardian vendors and .00 for non-guardian vendors (difference not statistically significant). This suggests that clients did not select highly capable vendors as their guardian vendors. Second, we estimated a switching regres- sion model, using the movestay command in Stata [11]. The switching regression model produced results that were highly consistent with the results from OLS regression. Specifically, the differences between coefficients in sub-sample with guardian model and the coefficients in sub-sample with direct model were highly similar to interaction coeffi- cients obtained from OLS regression (architectural knowledge: difference between coeffi- cients in switching regression of -.55 compared to an OLS interaction effect of -.52; formal governance: difference between coefficients in switching regression of .37 compared to OLS interaction effect of .42; informal governance: difference between coefficients in switching regression of .35 versus OLS interaction effect .38).
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- Abstract
- Introduction
- Theoretical Background
- Information Processing View and Multi-Sourcing
- Client’s Challenge: With or Without aGuardian Vendor
- Hypotheses
- Client’s Sources of Internal IP Capacity
- Client’s Inter-Vendor Governance
- Client’s Architectural Knowledge
- Guardian Vendor as aSource of External IP Capacity
- Guardian-as-a-Mediator Perspective
- Guardian-as-an-Architect Perspective
- Control Variables
- Methods
- Data
- Measures
- Instrument Validation
- Regression Analysis
- Results
- Discussion
- Direct Model
- Guardian Model
- Implications
- Theoretical Contributions
- Practical Implications
- Limitations and Future Research
- Conclusions
- Notes
- References