Ad Subject: Aromatic Fragrant Spray for Men
Ad Problem: Many Men have a hard time deciding to buy since they do not know what the product is and how it smells. They want a unique smell
Product Characteristics:
· Authenticity
· Subtle strength
· Affordable price $40
· Guarantees freshness
· New attractive look
· Uniqueness with three flavors
· Does not leave any mark after use
· Sweet and attractive
Advertising Objectives: Let target market know this is a new, unique and affordable cologne.
Target Market: Men 18-70
Competition: Many perfumes ads are less qualified. Most of them leave marks and the scent fades few hours after apply.
Statement of benefit or appeal: You will be smart, passionate and confident.
Creative Theme: Freshness all-time!
Supportive Selling Points: Get value for your money.