Working Journal - the Visual - Everglades

Argument& Persuasion – speakers/writers always use these tactics to develop a thesis or a point of discussion.

Speaker – Message – Audience

Medium, Feedback (We will study these later.)

Persuasive Techniques – these are effective techniques for any writer…

Readers’ Values & Pride – connect to the reader’s sense of pride

Readers’ Emotions – present emotions that affect your reader

Readers’ Self Interest – every reader has his/her own interests

Anticipate & Address Opposing Opinions – important, be sure and anticipate the reader’s objections or questions…

Establish Authority – how is the speaker an “expert” on this topic

Use Conciliation – avoid threats – move the reader with reason

Establish Common Ground – establish some agreement

Use Nonthreatening Language & Medium

Be Accurate & Fair – always be fair and reasonable

Imagery is Power – images/word pictures are effective

Place - Arrangement & location & décor – where is the audience

Visuals DO Persuade – again, images are important

Cultural Dynamics – the relationship of the topic/speaker/audience

Purpose – the goals of the presentation

Persona of Communicator – personality/presence of the speaker

Effective Background Material- what the reader must know

Primary Material – interviews, observation, surveys, transcripts, examples, precedents, statistics, testimony…

Consider Multiple Views – always cover a balanced look

Knowledgeable Tone – be an authority

Arrangement & Order of Content & Materials – the order of materials/topcs