Marketing Goals + Objectives ( Spin Gig Company) (1-2) pages

Business Canvas and SWOT Analysis

*For more detailed information see TVP2.0*

Key Partners

 Rhode Island Fight

Club direct

customer

information line:

(401)316-5779.

 National Food

Truck Festival

information line:

(617)254-9500.

 Owners and

master brewers. Ex.

Startline Brewery,

Wormtown

Brewery, and

Treehouse Brewery.

Key Activities

 Providence Festival

contact.

 Reach out to

brewery owners

and gain interest.

Value Proposition

 Food Truck Festival

networking.

 Microbrewery

sponsorship event.

 Logo exposure via

Rhode Island Food

Fight Coupons.

 3rd Annual

Providence Food

Truck & Craft Beer

Festival in

Providence, RI on

August 5th, 2018.

Customer

Relationships  Entrepreneurial

Partnerships.

 Target market

focuses on

transparent

professional

environments.

Customer Segments

 Local college

students.

 New restaurants in

the region.

 Brewery’s and

Food Truck owners.

 Commercial

Customers.

 Immigration heavy

regions for focus

on building kitchen

staff database.

Key Resources  Respect for brand.

 Strong virtual

infrastructure for

potential

consumers.

 Leverage existing

entrepreneurial

relationships.

Channels  Communication

Channel: Web and

Application based.

 Public Relations

Channels: Social

Media presence.

Create a hashtag

targeted towards

worker base.

Cost Structure  Highest Key Activity Cost – Rhode Island Food Fight logo

exposure via purchased space on their coupons.

 The Food and Craft Beer Festival and Microbrewery’s requires

minimal costs and focus on a mutually beneficial agreement

based on the benefit of brand exposure.

Revenue Streams  Increased revenue can be seen via networking exposure.

 Becoming involved in popular events for the target market is a

low cost, high profit venture.

 Results could be measured with the App with a small

modification to the software.

Business Canvas and SWOT Analysis

*For more detailed information see TVP2.0*

Strengths

 Affordable and convenient

 Current northeast American culture

(Immediate Satisfaction)

 Dual benefits for employees and employers

 Experience in the restaurant industry

 Knowledge of the needs

 First-Mover Advantage

Weaknesses

 Customer retention: Restaurant owners are

continuously cancelling and reinstating their

subscriptions

 Low employee/worker database

 Low consumer awareness

 Little social media presence

S.W.O.T. Analysis

Opportunities

 Microbrewery’s are popular among the target

market

 College campuses (population of 2 million)

 Social Media movements

 Food Truck Festivals are an ideal way of

connecting with possible employers and food

lovers.

Threats

 Loss of Momentum

 Piggy backers

 Economic fluctuations

 As of now, SpinGig does not have any immediate

competition. This is a key asset to consider because

it is important not to lose the first-mover advantage.