US FOREIGN POLICY WEEK 1 REFLECTION 2

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ArbesmanBeForewarnedYourKnowledgeisDecaying.pdf

1/16/2019 Be Forewarned: Your Knowledge is Decaying

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DECISION MAKING

Be Forewarned: Your Knowledge is Decaying by Samuel Arbesman

NOVEMBER 05, 2012

When was the last time you read one of your old textbooks? I bet it’s been awhile. But if you were to

compare the version you studied in school to the most recent edition currently in use — no matter

how recently you graduated — you’d find your version sorely outdated. You shouldn’t be surprised

by this: facts are changing all around us.

Whether it’s what we think is true — the nutritious value of certain foods, the status of Pluto as a

planet, or the number of chromosomes in a single human cell — or even the state of our

surroundings — the population of the planet, the fastest 100-meter dash, or the powers of particle

accelerators — our knowledge is in constant flux.

It turns out knowledge is a lot like radioactive atoms because it decays over time. And when we’re

dealing with large amount of facts and information, we can actually predict how long it will take for

it to spread or decay by applying the laws of mathematics. In fact, there’s even a field of science

called scientometrics that studies such things from a quantitative perspective. We now know that

there is a shape to how knowledge grows and how it spreads through a population. We can also

examine different branches of knowledge — medicine, sociology, etc. — and see how long it takes for

half of what we know in these fields to be overturned or rendered obsolete. For example, in the

fields of hepatitis and cirrhosis — medical fields related to diseases of the liver — researchers have

found that half of the knowledge was overturned in about 45 years.

1/16/2019 Be Forewarned: Your Knowledge is Decaying

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Of course, some of what we learn will probably never change in our lifetime, such as the number of

continents. And some will change often, such as the number the stock market closed at yesterday.

But those aren’t the facts we should be worried about. We should be concerned most about the facts

that change slowly, the facts that change over the course of years or decades or an entire lifetime —

these are called mesofacts — and examples include everything from the populations of cities to what

dinosaurs looked like (they had feathers?).

We need to recognize that mesofacts are far more common than we may realize — but it’s not easy. In

hindsight they may seem obvious, but they’re not. Since mesofacts decay very slowly, we often fail

to recognize their change around us. This is a problem.

A friend of mine, for example, was speaking recently with an older hedge fund manager who began a

story with the following: “Since we all know that there are 4 billion people on the planet…” This is a

problem. This finance expert is dead wrong — in fact, he’s billions of people off (we’re now over

seven billion). His information is several decades out of date. Now imagine if he were making

decisions based on this information. It wouldn’t be good.

This may be an extreme example, but people make all kinds of decisions based on outdated facts all

the time. Just think about demographics. How many marketers and advertisers have failed to keep

up with the shrinking percentage of Caucasians in the United States? Probably a lot.

While it’s okay to quote some half-remembered fact you read in a magazine years ago at a party,

using it as a basis for a decision can have profound consequences. And this is only becoming a bigger

problem as the information around us grows faster and changes more quickly.

Unfortunately, there’s no easy way to remain cognizant of the changes. But we must admit to

ourselves that a large fraction of what we learn is going to be obsolete within a few years — as

medical school students are taught — so we can take a healthier approach to decision making.

We need to constantly reeducate ourselves, avoid memorization, and start looking up facts to make

sure that we have the most updated knowledge. We need to incorporate an informational humility

into our lives. Otherwise, we’ll be stuck selling buggy whips to car owners. Or making maps that

show the wrong number of planets.

1/16/2019 Be Forewarned: Your Knowledge is Decaying

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Samuel Arbesman is Scientist in Residence at Lux Capital. He is also a Senior Fellow of the Silicon Flatirons Center

of Law, Technology, and Entrepreneurship at the University of Colorado and a Research Fellow at the Long Now Foundation.

He is the author of Overcomplicated: Technology at the Limits of Comprehension. He is @arbesman on Twitter.

Related Topics: KNOWLEDGE MANAGEMENT

This article is about DECISION MAKING

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