Research Paper_ Data visualization and Tableau experience required

Research Project Proposal Template

1. Research Topic

Describe the specific topic for your research (3-5 sentences).

The research topic should be appropriate for the course. The relationship between/among the course concepts should be clearly specified.

Sport industry is evergreen and a perfect opportunity for businesses to showcase their products to improve sales. Indian Premier League is one of a kind which started in 2007 and had been a popular tournament in the Indian sports.

We would like to pick IPL trends in terms of popularity from the year started to the current year. This research will be useful for businesses to advertise the products to increase sales and helps to determine the return of investment for leadership. We will be using Tableau to filter the data.

2. Research Problem Statement

Write a brief research problem statement/Thesis statement (2-3 sentences).

What are you trying to investigate?

In this paper we are going to investigate the popularity trends over the years for IPL and gather potential data, which help businesses to decide whether to advertise the product or not and what will be the ROI. We will use Tableau to process the data and gather the key points.

We will be focusing on how the public interacting with the tournament.

3. Significance/Background

Describe the significance of this topic in relation to course concepts. Significance should be explicitly stated, not implied (3-5 sentences).

Our topic is closely related to the core concepts of this course and it will give us an opportunity to apply the theoretical knowledge for solving real-time problems.

In our approach, we will be using data analysis and visualization concepts as below:

Data Acquisition: Web scraping, download from the web, Extracted from Pdf files

Data Examination: Inspect and scan, Frequency counts, Frequency Distribution, Measurements of central tendency and spread.

Data Transformation: Cleaning, Converting, Creating and Consolidating.

Data Exploration: Multiple graphs such as Pie charts, Bubble chart, Bar chart and more.

4. Research Questions

List the primary research question(s). The research question(s) should be aligned to the research problem.

Write the direction of inquiry in your research. What are you attempting to answer through these questions?

1) On what basis we can target audience?

2) What platforms we can use to reach broader audience?

3) What type of products are good to be advertised?

4) How can we estimate ROI?

By gathering the required data and processing it through the Tableau tool, we will be answering some of the challenging questions such as type of audience companies can target based on gender, age, location and more. And on completing the analysis we can predict the ROI and know what all social media platform are the best for targeting IPL fans.

5. References

Provide at least 6 current (within 5 years), scholarly, peer reviewed PRIMARY resources to support statements. Follow APA style in citing all resources.

Kamath, G. B., Ganguli, S., & George, S. (2020). Fans’ attachment to players in the Indian Premier League: Insights from Twitter Analytics. Re-imagining Diffusion and Adoption of Information Technology and Systems: A Continuing Conversation, 451-462. doi:10.1007/978-3-030-64861-9_40

Gupta, A., Naik, A. Y., & Arora, N. (2013). Mapping Sponsorship-linked marketing in Indian Premier League. IIM Kozhikode Society & Management Review, 2(1), 61-72. doi:10.1177/2277975213496516

The IPL is grabbing more eyeballs in The uk than The EPL. (n.d.). Retrieved February 13, 2021, from https://www.moneycontrol.com/news/trends/sports-trends/the-ipl-is-grabbing-more-eyeballs-in-the-uk-than-the-epl-6033551.html

IPL emerges as top google trend of 2020 in India, ranked Fifth globally. (2020, December 10). Retrieved February 13, 2021, from https://www.hindustantimes.com/cricket/ipl-emerges-as-top-google-trend-of-2020-in-india-ranked-fifth-globally/story-1IYiwMUXkJaaoM0vVKICeP.html

This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, S. (n.d.). Topic: Indian Premier league (IPL). Retrieved February 13, 2021, from https://www.statista.com/topics/4543/indian-premier-league-ipl/

IPL 1-0 EPL – The Indian Premier League is more popular than ever in The UK. (2020, November 04). Retrieved February 13, 2021, from https://wisden.com/stories/global-t20-leagues/indian-premier-league-2020/ipl-1-0-epl-indian-cricket-event-beats-premiership-football-in-uk-tv-viewers-popularity-charts