Done
Running Head: APPLICATIONS OF BUSINESS INTELLIGENCE MODELS 1
APPLICATIONS OF BUSINESS INTELLIGENCE MODELS 3
Applications of Business Intelligence Models.
Students Name:
Date.
Explore teradatauniversitynetwork.com , and determine how models are used in the BI cases and papers.
A business intelligence model can be described as a model that provides incredible opportunities for a business to change raw data into more understandable and meaningful information, which can be utilized in turn to build an effective strategic plan and as well help in the creation of both tactical and operational insights to facilitate in decision ma making within a specified timeframe (CCS technology, 2018). Organizations and business companies make use of business intelligence technology to customize product and service recommendations. Perhaps BI software toots can also be deployed in logistical business decisions.
Upon paying a visit and exploring teradatauniversitynetwork.com, and with respect to the mini-case study about "Continental Airlines Flies High with Real-time Business Intelligence, “which was prepared by Wixom, Watson, Reynolds, & Hoffer, It is clear from the case that the Business intelligence model was highly applied, and it was among the most crucial drivers of Continental Airlines' faster flights in real-time (Wixom, Watson, Reynolds, & Hoffer, 2008). Real-time applications alongside technology have been incorporated in the data warehousing real-time Business Intelligence applications. Worth mentioning is that the adoption and application of real-time business intelligence within continental Airlines has been of great value as it has taken the company to higher levels.
From the case study, it is clear that real-time business intelligence, together with powerful real-time data warehouse and effective management leadership, has been lifted to higher performance levels and productivity. continental business Airlines have changed significantly and the manner its executes its functions and perhaps shifted its mode of operation almost in all aspect (Kohtamäki, 2017). Via the use of real-time business intelligence, it has been able to exemplary improve its business more so in customer-based service delivery, which has resulted in height profit margins. BI has served as the best tool used in making appropriate business decisions, and its implementation has enhanced better adjustments and optimization of revenues.
References
CCS technology. (2018, April 19). Real-world examples of business intelligence at work. Retrieved from https://www.ccstechnologygroup.com/real-world-examples-of-business-intelligence/
Kohtamäki, M. (2017). Introduction: Real-Time Strategy and Business Intelligence. Real-time Strategy and Business Intelligence, 1-10. doi:10.1007/978-3-319-54846-3_1
Wixom, B. H., Watson, H. J., Reynolds, A. M., & Hoffer, J. A. (2008). Continental Airlines Continues to Soar with Business Intelligence. Information Systems Management, 25(2), 102-112. doi:10.1080/10580530801941496