Communication Skills - E Portfolio
Research Methodology
| Ontological issue | What is the Impact of GSCM Practices on Corporate Image? |
| Research design | Survey |
| Type of quantitative research design | Survey based |
| Research Paradigm | Positivist paradigm |
| Research type | Descriptive and explanatory Research |
| Reasoning approach | Deductive approach |
| Population size | 20 participant that belonged to the organization Verizon wireless in the department of indirect retail sales |
| Method of data collection | questionnaire was designed and handed out to each participant |
| Unit of analysis | Employee of management category ( middle) |
Target departments for interviews
| Production department | |||
| Indirect sales department | Indirect Complacence department | Indirect Merchandising department | |
| Account Manger | Indirect Complacence Manger | Indirect Merchandising Manger | |
| District Account manager |