NW Presentation
Running head: ANNOTATED BIBLIOGRAPHY: MARK ZUCKERBERG 1
Annotated Bibliography: Mark Zuckerberg
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1) Alef, D. (2010). Mark Zuckerberg: The face behind facebook and social networking. Retrieved from https://books.google.com/books?hl=en&lr=&id=z2z9y4uOy1QC&oi=fnd&pg=PP4&dq=Mark+Zuckerberg:+The+Face+Behind+Facebook+and+Social+Networking&ots=M6-kxsE49K&sig=eFOPQHfKFoIKL8niTJeiJCK4AJg#v=onepage&q=Mark%20Zuckerberg%3A%20The%20Face%20Behind%20Facebook%20and%20Social%20Networking&f=false
This study covers the struggle of Mark Zuckerberg, the founder of the world's most sued networking site. At the time of this study, Mark Zuckerberg was the youngest billionaire in the world. At the age of 26, he had a net worth of $6.9 billion dollars. This article author covered the success of Facebook and how it gained the status of the most innovative company in the word in 2009. It inspires its readers about what hard work and the right approach can do. Its audience can be from students to entrepreneurs and business managers. The author of the study is Daniel Alef who is an award-winning author. The author tried to communicate this point that Facebook did not achieve its current status in innovation, creativity, and high profits out of utmost luck, it has long and hard work of its author. The article presented the role played by Mark Zuckerberg in the innovative culture of the United States and technology worldwide. It was his smart strategies and persistent work which has made him stand in the same line as Bill Gates, Steve Jobs, and Donald Graham. Through this, the author has inspired its audience that through patience and hard work, success can be achieved.
2) Amidon, M. (2011). Mark zuckerberg: Facebook creator. Retrieved from https://books.google.com/books?hl=en&lr=&id=p1smc18pjWsC&oi=fnd&pg=PP1&dq=Amidon+Mark+Zuckerberg:+Facebook+Creator&ots=aMCME5l8qj&sig=oPgZJ1yC54QNlKCtl6MFEQitBaA#v=onepage&q=Amidon%20Mark%20Zuckerberg%3A%20Facebook%20Creator&f=false
Marcia Amidon is affiliated with Bowling Green State University as an assistant professor. She is working with the Department of Popular Culture. In the article, the author tried to examine the life of one of the most influential people of this time. Facebook along with Apple, Microsoft, and Google are the most influential companies in the world and it has gained this status due to the vision of its founder, Mark Zuckerberg. The story of Mark is as important as the story of Facebook itself. The quick analysis of Marks's life gives inspiration to its reader that through hard work and dedication, the status quo can be challenged. His story gives hope to people that the human mind is the biggest strength, not the credentials on any piece of paper.
3) Davis, D. G., Maida, J., & Saalfeld, F. (2017). Orbit: Mark zuckerberg, creator of facebook. Retrieved from https://books.google.com/books?id=GSU5hjSw0HwC&pg=PA4&lpg=PA4&dq=jerome+maida+orbit+mark+zuckerberg+preview&source=bl&ots=nunUEhyZaD&sig=ACfU3U1ref015_BrjZtFBQgdzCAblGCjOA&hl=en&sa=X&ved=2ahUKEwiHiZfVsJPmAhX7HzQIHWKDBoQQ6AEwAnoECAkQAQ#v=onepage&q=jerome%20maida%20orbit%20mark%20zuckerberg%20preview&f=false
This article is co-authored by three authors namely Jerome Maida, Darren G. Davis, and Fritz Saalfeld. Jerome Maida is a political writer, he has several political books to his name. Fritz Saalfeld also has some published articles to his name. Darren Davis is not only an author, but he is also an independent publisher. In this article, these three authors have discussed the life of Mark Zuckerberg in detail. They shared the story behind him becoming the founder and CEO of Facebook. This study is not just about the good things and high notes, but it also covers the low points in the life of Mark Zuckerberg and how all these ups and laws made him the person he is and helped him become the youngest billionaire. It also uncovers the harsh realities that originally Facebook was not created for social networking, rather it was created for helping people in dating and how it impacted the lives of its founder himself. This article with a hint of comedy has put forward its point of how life treats us and how we should convert every situation into an opportunity for moving forward.
4) Healey, K., & Potter, R. (2017). Coding the privileged self: Facebook and the ethics of psychoanalysis “outside the clinic”. Retrieved from https://journals.sagepub.com/doi/pdf/10.1177/1527476417745152
Kevin Healey is associated with the University of New Hampshire Durham and Richard Potter is affiliated with American Jewish University Bel-Air. These two academics shared their research through this article in which an analysis is done of official statements made by Facebook CEO and founder Mark Zuckerberg about moral concepts followed by the firm. It creates a development concept to create a relationship with Facebook users that reflects the relationship between a patient and an analyst. Facebook treats its users as patients and feeds them a set of virtues and acceptable values through this platform which has deep embedded commercial imperatives. Facebook is the world's largest networking platform which has more power than any other social networking site on its users. Facebook uses this power to manipulate the values and perspectives of its users. This is of course done under the supervision of its founder. Through this study, the authors tried to communicate to the audience which also includes the policymakers to realize the social construction of morals and values before it’s too late. The power dynamic between Facebook and its users is highly imbalanced and it needs rectification as early as possible.
5) Hoffmann, A. L., Proferes, N., & Zimmer, M. (2016). “Making the world more open and connected”: Mark Zuckerberg and the discursive construction of Facebook and its users. Retreived from https://journals.sagepub.com/doi/full/10.1177/1461444816660784
Anna Lauren Hoffmann is an author and teaches at the University of California, Berkeley. Professor Nicholas Proferes is associated with the University of Maryland and Professor Michael Zimmer is linked with the University of Wisconsin, Milwaukee. This study discussed the increasing dominance of social networking sites and their impact on overall society and quality of life. Some major concerns discussed by the authors include information privacy, complicated online life, and online identity. Technology has an increasing role in our lives, but it needs to be better understood and better regulated. The role of Facebook in this scenario is analyzed through the public interactions of Mark Zuckerberg and how he has defined the relationship between the organization and its users. This article pays special focus on the regulation of online life and it can be regulated by lawmakers and law and enforcement agencies, but it needs to be done now than later.
6) Iversen, S. (2017). Narratives and online decorum: The rhetoric of mark zuckerberg's personal storytelling on facebook. Retrieved from https://www.academia.edu/38250694/Iversen_Narrative_and_Online_Decorum_Style_17_preprint.pdf
Stefan Iversen is an author who has contributed a lot towards project MUSE which focuses on creating and disseminating resources. He has done primarily more work in the field of communication. In this article, the author tried to assess the rhetorical dimension of personal storytelling. The author examined the persuasive way of Facebook in convincing its users to share their stories through personal storytelling. The author investigated that when Mark Zuckerberg or someone else with the same influence shares a personal story on Facebook, it indirectly sets the benchmark for is users on what to share, what not to share and in large builds a general narrative among users. Through this personal storytelling technique, appropriate behavior is defined for users who are often strategic in nature. The authorized to make the audience aware of such tactics employed to convince users to share more and create more content for the company. This is one of the most effective strategies employed by Mark Zuckerberg.
7) Mcneill, L. (2012). There is no "I" in networking: Social networking sites and post human autobiography. Retrieved from https://www.researchgate.net/publication/236727297_There_Is_No_I_in_Network_Social_Networking_Sites_and_Posthuman_AutoBiography
Lurie McNeil is an author who has contributed towards studies of social networking, Genre theory, and social networks. In this article, she discussed content creation at Facebook or other similar networking sites. Through assessment and detailed analysis of Facebook accounts and profiles of users show that there is an understudy of humanist and post-humanist lives. These profiles at Facebook relate to user profiles at other networking platforms which creates an overall life after careful reconsideration. Based on these integrated lives, narratives are built for masses. This study helps the audience realize how deep and complicated social networking is and how it impacts human society at large. People like Mar Zuckerberg and other founders of social networking sites have an equal role to play in the narration building of the general public.
8) Rider, K., & Wood, D. (2018). Condemned to connection? Network communitarianism in mark zuckerberg’s “facebook manifesto”. Retrieved from https://www.researchgate.net/publication/328299551_Condemned_to_connection_Network_communitarianism_in_Mark_Zuckerberg%27s_Facebook_Manifesto
David Murakami Wood is affiliated with Global Urban Research United at school of Architecture Planning and Landscape at the University of Newcastle. In this article, both authors analyzed the "Facebook Manifesto" presented by Mark Zuckerberg in 2017. Facebook has faced a lot of criticism based on its data sharing and misusing customer data without their permission. After this Facebook faced harsh backlash from users as well as from the lawmakers. As a result of which the CEO and the founder of Facebook, Mark Zuckerberg presented the "Facebook Manifesto" declaring the political manifesto of the company. In it, he outlined the future course of action for the firm. Help from different researcher’s work has been taken for preparing this manifesto including Connexionism of Eve Chiapello and ‘Understanding of platform’ and ‘analysis of Surveillance capitalism’. All these concepts have been borrowed for defining the future plan of the firm. It is hoped that Mark Zuckerberg defines the vision well for his company as he did 15 years go and put the firm right on track.
References
Alef, D. (2010). Mark Zuckerberg: The face behind facebook and social networking. Retrieved from https://books.google.com/books?hl=en&lr=&id=z2z9y4uOy1QC&oi=fnd&pg=PP4&dq=Mark+Zuckerberg:+The+Face+Behind+Facebook+and+Social+Networking&ots=M6-kxsE49K&sig=eFOPQHfKFoIKL8niTJeiJCK4AJg#v=onepage&q=Mark%20Zuckerberg%3A%20The%20Face%20Behind%20Facebook%20and%20Social%20Networking&f=false
Amidon, M. (2011). Mark zuckerberg: Facebook creator. Retrieved from https://books.google.com/books?hl=en&lr=&id=p1smc18pjWsC&oi=fnd&pg=PP1&dq=Amidon+Mark+Zuckerberg:+Facebook+Creator&ots=aMCME5l8qj&sig=oPgZJ1yC54QNlKCtl6MFEQitBaA#v=onepage&q=Amidon%20Mark%20Zuckerberg%3A%20Facebook%20Creator&f=false
Davis, D. G., Maida, J., & Saalfeld, F. (2017). Orbit: Mark zuckerberg, creator of facebook. Retrieved from https://books.google.com/books?id=GSU5hjSw0HwC&pg=PA4&lpg=PA4&dq=jerome+maida+orbit+mark+zuckerberg+preview&source=bl&ots=nunUEhyZaD&sig=ACfU3U1ref015_BrjZtFBQgdzCAblGCjOA&hl=en&sa=X&ved=2ahUKEwiHiZfVsJPmAhX7HzQIHWKDBoQQ6AEwAnoECAkQAQ#v=onepage&q=jerome%20maida%20orbit%20mark%20zuckerberg%20preview&f=false
Healey, K., & Potter, R. (2017). Coding the privileged self: Facebook and the ethics of psychoanalysis “outside the clinic”. Retrieved from https://journals.sagepub.com/doi/pdf/10.1177/1527476417745152
Hoffmann, A. L., Proferes, N., & Zimmer, M. (2016). “Making the world more open and connected”: Mark Zuckerberg and the discursive construction of Facebook and its users. Retreived from https://journals.sagepub.com/doi/full/10.1177/1461444816660784
Iversen, S. (2017). Narratives and online decorum: The rhetoric of mark zuckerberg's personal storytelling on facebook. Retrieved from https://www.academia.edu/38250694/Iversen_Narrative_and_Online_Decorum_Style_17_preprint.pdf
Mcneill, L. (2012). There is no "I" in networking: Social networking sites and post human autobiography. Retrieved from https://www.researchgate.net/publication/236727297_There_Is_No_I_in_Network_Social_Networking_Sites_and_Posthuman_AutoBiography
Rider, K., & Wood, D. (2018). Condemned to connection? Network communitarianism in mark zuckerberg’s “facebook manifesto”. Retrieved from https://www.researchgate.net/publication/328299551_Condemned_to_connection_Network_communitarianism_in_Mark_Zuckerberg%27s_Facebook_Manifesto