Research Proposal- WIBM

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The Role of Women in Business Management

Shakia Sessoms

School of Business, Liberty University

Author Note

Shakia S. Sessoms

I have no conflict of interest to disclose.

Correspondence concerning this article should be addressed to Shakia S. Sessoms

Email: ssessoms5@liberty.edu

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The Role of Women in Business Management

I have chosen the topic "The role of women in business management" because of its

widening scope. Women are playing a commendable role in business management, not only in

leadership positions but also as employees. Women are now countering their male counterparts

in the field of business management through their prudent decision-making, efficient

communication skills, and farsightedness.

Problem statement

The management dilemma refers to the condition where the managers must fulfill more

than one goal at a time. The management dilemma for women managers is to get a higher

position in the male-dominated society. Simultaneously, their dilemma is to maintain a balance

between their domestic and official duties. Women managers also strive for making others aware

of their potential and capabilities without facing workplace harassment. The marginalization of

women and the resistance of their male counterparts to accept their managerial roles also hinder

women's performance in business management. Hence, this paper will discuss all the dilemmas

of women managers while suggesting some measures to cope with these dilemmas as well.

Conclusion

Conclusively, Women are being seen in every field of life, and their role is becoming

more diverse and versatile nowadays. My research question is to elaborate on the role of women

in business management despite being marginalized and mistreated in the male-dominated world.

It will also elaborate on the historical perspective in which women's roles were restricted to their

household duties, but they have proved that they can run businesses and organizations.

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Annotated Bibliography

Azad, N., Anderson, H. G., Jr, Brooks, A., Garza, O., O'Neil, C., Stutz, M. M., & Sobotka, J. L.

(2017). Leadership and Management Are the same. American journal of pharmaceutical

education, 81(6), 102. https://doi.org/10.5688/ajpe816102

This article makes a comparative analysis of the leadership and management qualities of

males and females. It states that there is an inseparable relationship between management and

leadership. It also deals with the managerial attributes of a woman and her visionary thinking. It

also directs a businesswoman to take her strategic planning and management skills side by side.

This article gives some fruitful suggestions to working women regarding polishing their

strengths of business management. Therefore, this article also endorses my topic of research on

the role of women in business. It will contribute to my research ss it assesses the roles of women

compared to their male colleagues.

Bullough A, Guelich U, Manolova TS, Schjoedt L. Women’s entrepreneurship and culture:

gender role expectations and identities, societal culture, and the entrepreneurial

environment [published online ahead of print, 2021 Jan 9]. Small Business Economics.

2021;1-12. doi:10.1007/s11187-020-00429-6

This article provides an in-depth analysis of the social construction of gender roles and

identities. It also highlights that the barriers to women's managerial roles are delved deep into

their socio-cultural identities. It provides a comparative analysis of diverse cultures and shows

the societies that allow women's leaders are advanced societies and vice versa. This article will

add to my research paper because it tries to make business management more inclusive and

efficient. It will also allow me to evaluate business management from the perspectives of diverse

cultural identities and social classes.

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Bullough, A. & Moore, F. & Kalafatoglu, T. (2017). Research on women in international

business and management: Then, now, and next. Cross-Cultural & Strategic

Management. 24. 10.1108/CCSM-02-2017-0011.

This article states that the world has paid an excessive cost for not giving equal social

status. Political representation and economic position to women. It gives a brief analysis of

women's roles in history then moves on towards depicting the marginalization of women in this

era. It gives some practical measures for the inclusion of women in leadership positions. It also

tells how it will affect the progress and growth of societies. This article will be a positive

addition to my research as it assesses women's managerial roles in the context of the present and

future.

Castaño, A. M., Fontanil, Y., & García-Izquierdo, A. L. (2019). "Why Can't I Become a

Manager?"-A Systematic Review of Gender Stereotypes and Organizational

Discrimination. International journal of environmental research and public

health, 16(10), 1813. https://doi.org/10.3390/ijerph16101813

This article revolves around the question of why women are not treated equally in the

context of management roles. It states that women receive less respect and salaries in the same

positions than their male colleagues. It also depicts that the reason behind the little ratio of

women in leadership roles. It is not their lack of capabilities but the cultural norms that prefer

males over females. This article relates to my research topic as it raises a valid question over

socio-economic barriers in the path of women's progress.

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Cesaroni, F. M., Demartini, P., & Paoloni, P. (2017). Women in business and social media:

Implications for female entrepreneurship in emerging countries. African Journal of

Business Management, 11(14), 316-326.

This article discusses the role of women in business and their influence on social media.

It states that media has become a vitality for all business leaders, and women managers are also

exploiting this platform to advance their business interests. The purpose of choosing this article

is that it relates to my topic. This article tells that how social media can empower and uplift

women of underdeveloped countries in the field of business. This article will contribute to my

research paper as it suggests how women can improve their business management skills through

networking, advertising, and connectivity by using the form of social media.

Cardella, G. M., Hernández-Sánchez, B. R., & Sánchez-García, J. C. (2020). Women

Entrepreneurship: A Systematic Review to Outline the Boundaries of Scientific

Literature. Frontiers in psychology, 11, 1557. https://doi.org/10.3389/fpsyg.2020.01557

This article describes the gender stereotypes that women had to limit their role to the

household chores and men were more dominant in business activities. It is stated that women can

empower the economy, entrepreneurship, and GDP of a country by playing their valuable part in

business. This article also states that the emerging scope of women entrepreneurs is a positive

step that will not only result in the financial sustainability of women but will also add much to

the economic growth of a country. This article will contribute to my research paper by analyzing

the benefits of managerial roles of women in a broader context.

Elias E. (2018). Lessons learned from women in leadership positions. Work (Reading,

Mass.), 59(2), 175–181. https://doi.org/10.3233/WOR-172675

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This article discusses the attributes of women in leadership positions that can boost the

productivity of businesses. It describes that women have the ability of coordination, teamwork,

business insight, and networking that can ensure the progress of a business. This article aims to

educate young women in the field of business so that they can attain a reputable leadership

position. I have chosen this article because it appreciates the role of women in business

management. It will also contribute to my research through its diverse analysis of women's roles

and leadership positions.

Furtado, J. V., Moreira, A. C., & Mota, J. (2021). Gender Affirmative Action and Management:

A Systematic Literature Review on How Diversity and Inclusion Management Affect

Gender Equity in Organizations. Behavioral sciences (Basel, Switzerland), 11(2), 21.

https://doi.org/10.3390/bs11020021

This article is about diversity and inclusion and how they affect gender equity in

organizations. This article represents the international concerns for achieving gender parity after

facing the disadvantages of alienating a significant part of the world population from business

circles. It explains that the inclusion of women in economic activities will not only redress the

financial woes of the countries but will also transform the socio-political outlook of the world.

This article will add weight to my research as it discusses the impacts of women's inclusion over

a broad spectrum of the globe.

Ikpe Justice Akpan. (2021) Scientometric evaluation and visual analytics of the scientific

literature production on entrepreneurship, small business ventures, and innovation.

Journal of Small Business & Entrepreneurship 33:6, pages 717-745.

This article deals with the role of women in small businesses. It examines how women

who are small business owners develop marketing relationships while working in a competitive

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environment. It appreciates the capacity of women to deal with their customers by using unique

marketing strategies. It states that women have limited resources but positively manage their

small enterprises. It also talks about women's ability to build trust-building. They are not only

well-versed in managing the budgets of their house, but they can manage the accounting of their

businesses quite economically. Hence, this article also reinforces my research on the role of

women in business management as it tells the ways that can enhance the proficiency of small

businesses.

Offermann, Lynn & Foley, Kira. (2020). Is There a Female Leadership Advantage?.

10.1093/acre for/9780190224851.013.61

This article draws a comparison between the past and present roles of women. This article

suggests that women have historically faced discrimination and under-representation in the

patriarchal structure of this world. It also elaborates that women were barred from leadership

positions, but their constant struggle for representation has borne fruits. Now they are actively

participating in management roles and are playing their part side by side with men. This article

will reinforce my research topic as it wants to highlight the marginalized segment of society.