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Project Proposal

Stephon Wilson

Dr. Berina Yerkic-Husevnovic

BUS 517 Project Management

11/5/2023

Introduction

The purpose of this paper is to select and describe a project from different perspectives.

These include defining the start date and end date, having a defined and specific deliverable, and

a project that is associated with a series of activities that should be done to complete the project,

and requiring resources, materials, people, to complete the work.

Summary of the Project

According to Burke (2003), project management is an extremely important branch of

science that helps ensure that the desired objectives and goals get fulfilled on time in excellent

quality and a planned manner. Likewise, this project in consideration is associated with the

development of an online website for a clothing company. The website will first be launched only

in the US but over time it will be expanded to other geographies as well.

Project Goals and Objectives

According to Turner (2014), any project needs to have a well-defined set of goals and

specific objectives before it starts. Likewise, this project is also associated with three main goals

and three main objectives.

The three goals include:

 To have a presence for the clothing company online by the end of February 2024

 To have a popular website in the United States

 To offer a variety of products to the online shoppers

The three objectives include:

 To have at least 5,000 subscribers to the website by the end of December 2024

 To have an excellent customer service and support team

 To make the website a real and true shopping experience for our customers

Key Customers and Key Stakeholders

Every project or activity has a specific set of customers and stakeholders who are directly or

indirectly associated with the project (Burke, 2003). Likewise, the primary customers for the

development of the website include:

 Shoppers and end users

 Young adults and children

 All those individuals who would rather shop online than go to the store

Also, the main stakeholders will include:

 Company’s senior management and leadership

 Financers

 Media and publishers

 PR agency

Timeline and Deadline

The timeline with main tasks and deadlines includes:

 Finalisation of the project requirement – February 1, 2024

 Development of a high-level structure – February 10, 2024

 Finalisation of coding language and technical capabilities – February 21, 2024

 Hiring and finalization of a development team – May 5, 2024

 Start of the website development – May 15, 2024

 Testing of the website – June 30, 2024

 Launch of a beta version – July 15, 2024

 Final launch of the website – July 30, 2024

Project’s Overall Cost and Resources

The estimated cost for the project will be at least 1000 dollars which includes the development of

the website as well as obtaining all the licenses and certificates for the launch. Other requirements

for the project include hiring the appropriate technical resources that could help with the

development of a website that will be both technically robust as well as something to look at.

Handling of Challenges

According to Burke (2003), every project comes with its own set of challenges and issues.

Similarly, the biggest challenge for this project includes finalizing the needs and requirements and

the extent of services to be included on the website. This challenge is planned to be resolved using

a precise approach, where everything that is needed and required will be looked over based on

experience and different trends in the clothing industry.

References

Burke, R. (2003) Project Management Planning and Control Techniques (4th Ed.) John

Wiley & Sons

Turner, J. R. (2014) The handbook of project-based management, McGraw Hill

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