Recruiting, Selection, and Training
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Amazon’s Unionization
Asianna Johnson
Employee and Labor Relations
Dr. Keisha M. Hawkins
10/26/2020
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Amazon’s Unionization
Amazon is a prime example of an organization that is not unionized. Since its formation
in 1994, the company has squashed efforts to unionize its employees. Through its training
videos, the company uploaded on Youtube asserts that those unions are a direct threat to
employers' ample and well-organized work practices since they often incite employees to run
away from duties. Furthermore, Amazon, for all of its indisputable achievement under the current
founder and CEO Jeff Bezos, has gotten a status of having a very rough and hard place of work.
Among the firm's professional staff, it is extensively viewed as unyielding, hypercompetitive,
and demanding. However, it is a place that punishes them for other people even though it has an
excellent organizational culture. The lack of unions to represent the rights of workers in Amazon
is a threat to employee welfare.
Benefits of Organizing a Union for Amazon Employees
For 25 years, Amazon has prevented its employees from entering into unions. For those
years, there have been countless protests from employees and the National Labor Rights Body to
enforce unions in the organization. For instance, in 2019, there was a strike of Amazon
warehouse employees in Minneapolis. Their demands were calling for Amazon to end inhumane
working conditions. They encapsulated under the company's lack of job security, Amazon's
instigation of unfair write-ups, and high workloads . These problems would be solved with
unions' existence since unions usually take drastic steps to ensure employees' welfare is taken
care of. For instance, they ensure that employees are not overloaded with duties. They also
ensure that the workplace is safe from hazards and risks (Gracely, 2012). They also ensure that
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employees are not fired for organizing strikes since it is their right to protest inhumane working
conditions.
Non-unionized Amazon pays its workers poorly, and the wages do not reflect the
vigorous working conditions workers are forced to work in. In four United States states, the
company's workers are usually noted as being reliant on food stamps. In a 2017 trade filing,
Amazon recounted that its employees' median salary was about $28,446, or coarsely $13.68 an
hour for all round-the-clock employees (Bernstein & Hof, 2000). However, those are meager
wages when compared to what the chief executive officer earns per hour. Under unions, such low
pays would warrant a case in the courts that would prompt the company to raise the minimum
basic pay for its employees. Overall, unions' benefits protect workers from employee
mistreatment and so allow an employee to have better welfare in the workplace.
Mission, Purpose, and Objective Statement
The newly founded union's mission will be to ensure that Amazon employees, both round
the clock and part-time employees, are duly reimbursed for services rendered. The objective
statement is to improve working conditions at Amazon Company for employees. The union's
purpose will be to ensure that all-round employees are paid more than $13.68 an hour, roughly $
20.00 an hour, because they work for longer hours with meager wages. The union's purpose will
be to ensure that Amazon employees' work load is lessened. Preferably the working hours should
be 8 hours and workload be paid for (Bernstein & Hof, 2000). It will also lobby for the
improvement of the employees' job security. Currently, Amazon has many employees hired on a
contractual basis, and thus, they can be fired at will for the slightest mistake. Such an
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environment introduces a scenario where employees are open to exploitation. The union's other
purpose will be to seek better terms of employment through a collective bargain agreement or the
famous CBA. A collective bargain agreement is a document that assists employees in having
better terms of employment. It requires the employer to sign and pledge that such terms are
agreeable from their standpoint and employees' standpoint.
Plan to Organize the Union
The first process is discussing Amazon employees’ concerns with co-workers. In this
phase, employees are evaluating and building support for action. This planning stage includes
recognizing core issues and educating Amazon employees on unionization rights. As noted on
multiple union websites, this step also encompasses developing an understanding of proper union
policies and principles (Catero, 2018). This step aims to accumulate an organizing committee
that is informed and fairly represents the workplace.
The second step involves developing a list of demands—also referred to as an issue
program and soliciting employee support for the union. In Amazon's case, this union will provide
social media training and support—a situation described by “union proofing” communications
firm Projections in their UnionProofing.
To proceed with a union election, at least 30% of Amazon employees must sign union
agreement cards, although some unions prefer to see a majority show of support (Gracely, 2012).
Once this threshold is met, the organizing committee can submit a petition to the NLRB for the
election. The majority percentage is also significant in that an employer may voluntarily
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recognize a union based on "evidence," typically signed authorization cards that a majority of
employees choose union representation.
Steps of Starting the Union
Step 1: Build an Organizing Committee
Leaders are identified, and an organizing committee representing all major departments
and all shifts and reflecting the racial, ethnic, and gender diversity in the workforce is
established. Organizing committee training begins immediately. Committee members must be
prepared to work hard to educate themselves and their co-workers about the union and warn and
educate co-workers about the impending management anti-union campaign. The organizing
committee must be educated about workers' right to organize and understand UE policies and
principles of democracy and rank-and-file control.
Step 2: Get together with Amazon employees who may share a common interest in organizing
the union.
This step is critical in enabling support for the union and determines the union's strength moving
forward.
Step 2: Adopting an Issue Program
The committee develops a program for the demands of the union demands (the
improvements the union will organize to achieve) and a union election campaign strategy. A plan
for highlighting the issues program in the workplace is carried out through various organizing
campaign activities.
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Step 3: Step 3: Sign-Up Majority on Union Cards
Amazon employers are asked to join the union and support the union’s program by
signing membership cards. The goal is to sign-up a sizable majority. This "card campaign"
should proceed quickly once begun and is necessary to hold a union election.
Step 4: Win the Union Election
The signed cards are used (and required) to petition the state or federal labor board to
hold an election. It will take the labor board at least several weeks to determine who is eligible to
vote and schedule the election. The union campaign must continue and intensify during the wait.
If the union wins, the employer must recognize and bargain with the union (Bernstein & Hof,
2000). Winning a union election not only requires a strong, diverse organizing committee and a
solid issues program, but there must also be a plan to fight the employer’s anti-union campaign.
Step 5: Negotiate a Contract
The organizing campaign does not let up after an election victory. The campaign's real
goal, a union contract (the document the union and the employer negotiate and sign, covering
everything from wages to how disputes will be handled), is still to be achieved. Workers must be
mobilized to support the union's contract demands (decided by you and your co-workers) and
pressure the employer to meet them.
Timeline for the Execution of the Union
The union’s activities will commence after a lengthened after the financial year 2019/2020 ends.
This will enable us to see how the company treats its workers in the workplace.
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Management Objections of the Union
The newly formed union may suffer from objections arising from its management. Some of these
objections may arise from its conduct regarding the administration of the collective bargain
agreement. The collective bargain agreement is usually a focal point in the disagreement of
unions and employers. Its terms are usually stringent and so the management might have fears
using it to bargain the position and welfare of employees. The other position would be the
payment made to the unions by employees, the management may demand high exorbitant wages
to be cut from employee salary due to the union’s work of representing them.
Arguments to counter management’s position on unions
The union will however counter cat the managements position concerning the CBA since
it’s a valid document contained in the coffers of the law. Amazon as a company that thwarts
efforts of employees is likely to decline some terms such as pay-rise of the CBA; however, when
a CBA is signed it must be adhered to. Thus, using it as leveraging position is critical in enabling
a conducive environment for Amazon workers (Fort, Adda & Cohen, 2011). As a union charging
extra and exorbitant fees goes against what the union stands for. The fees that the union will
charge is only membership fee renewable yearly.
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References
Bernstein, A., & Hof, R.2000. A Union for Amazon?. Business Week, (3710), 86-86.
Catero . 2018. Organizing and collecFve bargaining in the digiFzed “terFary factories. p. 141-146.
Palgrave Macmillan.
Fort, K, Adda, G & Cohen K.B. 2011. Amazon mechanical turk: Gold mine or coal mine?. p. 413-420.
ComputaFonal LinguisFcs Journal.
Gracely, N. 2012, October. Surviving in the Amazon. New Labor Forum. p. 80-83. Sage CA: SAGE
PublicaFons
Sainato, M. 2019. We are not robots’: Amazon warehouse employees push to unionize. The Guardian.