Advocate for a Day
Your job is to eliminate stereotypes that lead to prejudices and/or discrimination.
Instructions:
Pick a controversial topic (racism, sexism, ageism, etc.) or a cultural group this is likely to experience stigmatization, prejudice, and discrimination. Using the information learned about persuasion, your job is to work together with your team to create a campaign/advertisement that changes the mind of your opponents. Your campaign/advertisement should consider, (1) attitudes toward that particular topic/group, (2) the communicator (expertise and credibility) and why you chose them, (3) the medium (live images vs. print), (4) the route (central/peripheral), (5) the message (rational vs. emotional), and (6) the audience
1. Topic ________________________________________________________________
2. Who are the communicators? ___________________________________________________________
__________________________________________________________________________________________________________________________________________________________
3. What is the medium used?_____________________________________________________
_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________
4. Who is the target audience? ___________________________________________________________
_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
5. What is the message? ________________________________________________________
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________