critical thinking exercise

Critical thinking exercise (CTE#2)

DESCRIPTION This assignment deals with applying your knowledge of the influence of different sources and reference groups on your own consumer behavior. For this assignment, you need to recount one of your recent major purchases. What I mean major is that it has to be something that involved searching for information and consulting with one or more individuals to arrive at the decision to buy the product. For example, buying milk would not qualify for this assignment; buying a pair of jeans would.

WHAT YOU NEED TO DO Your task today is to critically assess the sources of persuasion for a personal buying decision. Here’s what you need to do: n Sources of Persuasion: Identify the sources that influenced your purchase decision (e.g.,

advertisement, Facebook page, friend, family members, etc.). n Communication Channel: What was the channel of communication for each of the

sources? n Message: What kind of information did the persuader provide you and how did each bit of

information help you make the decision to buy the product? Your description should be no longer than ONE PAGE (typed, using 12-point font and 1-inch margin). USE professional language in writing your evaluation. Be as SUCCINCT as possible. BE SURE to demonstrate that you read, understood and can apply course concepts to this client’s problem. LOGISTICAL ISSUES n Submit your CTE to the CTE 2 DropBox on D2L. n Upload your assignment as an attachment in Microsoft Word file formats (.doc or .docx –

NO PDFs). Do not copy & paste it to the drop box text box. n Include your full name, PID number, and email address at the top of the CTE. n Save your CTE in a “.doc” or “.docx” (NO PDFs) using you LAST name

(e.g., Alhabash_CTE1.docx)

GOOD LUCK