Elevator Pitch
Elevator Pitch
Elevator Pitch
An elevator pitch is a 30 second – 2-minute memorable description of what your company makes or provides.
This short introduction is not meant to close a deal, instead it is used to spark interest and further conversation.
The pitch must grab the attention of the listener while providing information and showing your level of expertise.
Elevator Pitch
The pitch is used at a moments notice to take advantage of an opportunity to create interest in your company.
This should easily follow the executive summary section you will or have written for the business plan.
You can use the following break-down or search the web for other approaches.
Elevator Pitch
We begin with someone asking you
“So, what do you do?”
Your reply will:
Explain in simple terms what your company does
Identify what makes your business proposition unique – your competitive advantage
Back up your value with numbers
Leave a good impression of your competence and confidence
Elevator Pitch
Steps:
Introduce yourself
State the problem – Get attention – Establish a need
Present your solution – Satisfy the need
Explain why you should be trusted – Emphasis your expertise
Describe your unique value proposition
Call to action
I’m John Smith the CEO of Cut-Right. What is the worst part of trimming a hedge? It’s the clean-up after you are done. Our patented product automatically captures 100% of clippings from hedges and puts them into an easily emptied container.
We have been in business for 2-years and have sold over 1,000 units to commercial landscaping companies where they have seen an average of 18%-time savings per job.
We are developing a retail model and have early interest from Home Depot and Lowe’s. The company is seeking additional investors to finalize development and bring the retail model to market. Would you be interested in learning more about this investment?
I encourage your team to continue to research how to compose an elevator pitch.
There are several examples posted on the internet.
The show Shark Tank might be useful to view.
Elevator Pitch
Now What?
Prepare your elevator pitch, record the pitch, post the recording.
Keep rewriting and editing your business plan.
Final business plan due: 5/19/2021 at 10:00 PM
Elevator Pitch
Elevator Pitch