Please I need this by Wednesday.... Thank you
1. Control and Evaluation
It’s vital that you track and evaluate your plan, objectives and strategies. This will be particularly important for justifying marketing budget in the future.
As always there are many ways you can do this, here is a simple table as an example:
|
Evaluate |
Measure |
Tools |
|
Keywords
|
Rank well on top keywords |
Google Adwords |
|
Traffic to website
|
Page views up every month. |
Google Analytics
|
|
Increase Likes on FB |
Hit 4,500 likes in 2017 |
Use various ad tools on FB to increase our reach and locate new customers. |
|
New Customer Count by 1,000 |
Ask in store when new customers enroll in our rewards how they heard about us to track effect tactics. |
CRM database software counts where customers come from. |
|
|
|
|
11. Appendix
Any supporting research and diagrams can go in here.
12. Find Out More
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