Takeaways and learning reflection report

JiangMark
A4Assignment.docx

Career Research Proposal

Cover memo

To: Tritchew Panteli Tritchew

From: Jiangyue(Mark) Chang

Date: Nov 6, 2020

Subject: The central issue am intending to research in my final CMNS1140 proposal on XYZ

The primary issue I plan to study in my final CMNS 1140 report entails the career research prospect of being a Mmarketer. I will specifically research what constitutes to be a marketer, including the required skills, education, and certification and the duties of being a business marketer, and the challenges of being a marketer analyst in marketing.

Proposal

I will find the most significant criteria that I will use for the marketing of products and services. The method that I will avail myself should be reliable and efficient for the working environment. Through the research I conducted, I will be able to apply the knowledge and skills learned in marketing to ensure I will be able to adapt to marketing strategies. Good

Method

My method that I will utilize will be primarily secondary research in carrying out the study. I will conduct other research through reading academic journals. I will be able to develop my marketing strategies that will help to foster my skills in marketing. Primary research (interview) is also required.

Highlight the two research questions you have identified for the final report.

Authorization

I, therefore, request permission to continue with this research. Provide request for approval with suggested timeline as well as preferred contact channel.

Sincerely,

Jiangyue(Mark) Chang

Introduction

Business management is a broad discipline that entails different career opportunities such as retail management, sales, marketing, and human resource management. There are difficulties in choosing the area, which someone decides to major. It's significant for students to gauge their preferences, areas of skills, and the required market for specific concentration. In my proposal, I propose to carry out why first-year students should consider marketing as an exemplary aspect of business management. Define Marketing here.

State of the problem

Professionals and students who tend to enhance their education experience difficulties in selecting an area they want to further their studies. It becomes more confusing when someone wants to major in a discipline that contains many sub-disciplines. Therefore, it will be significant to analyse wisely areas that have dilemmas before making informed decisions (Bacon, 2017, p.114). Students tend to undergo various knowledge processes, including self-awareness, such as values, abilities, and identifying interests. While in school, students tend to experience a career awareness process that will enable them to gain knowledge in various fields (McCabe, 2017, p.85). Finally, they will be left to focus on areas that they have made a decision. It will be prudent to narrow down our scope to specific to provide students and professionals who will decide to enhance their studies with prior information to make the right decision. OK, but this does not relate directly to assignment requirements

Literature review

The international trend currently has introduced marketing systems and strategies in developing countries (Rana et al., 2016, p.98). Marketing research has been increased in those countries to create a market for their own produced goods. The increasing trend of marketing research has enabled both scope and quantity to be explored to be familiar with it. It is ideal to have future customers if the quality of the products is considered. Currently, the majority of the firms are devoted to increasing their development in marketing potentials. They should identify both the existing and new products in the market to identify some of the prospects used to ensure their firm's work can meet market demand globally (Rana et al., 2016, p.100). Some of the developing countries have limited access to the internet and the outside world. This will make them have low marketing for their products and services. Both small and medium-sized enterprises have limited access to legal marketing services. It will be essential to access better marketing strategies that will enable those developing countries economically to increase the market for their products to improve their living standards (Rana et al., 2016, p.102). Insert space between paragraphs, and start a new paragraph when you change topics.

Digital marketing has developed most firms because it allows them a platform where they will sell the products. Digital marketing has most of the countries to market and sell their products.

Remember to introduce all visuals before the visual.

6 essential marketing trends for 2020 | Smart Insights

Remember to provide source after each visual.

Insert heading or subheading here to signal new topic

Controversies on the marketing strategy of different firms go beyond considering the number of customers purchasing certain goods, the price of the commodities, and the quality of the goods sold depending on the business (Blanchet et al., 2016, p.46). However, most small business owners tend to use the old marketing strategies method, hence hindering the possibility of forming a new strategy. Most of the marketing strategies are not only meant for wealthy people who require marketing planners (Blanchet et al., 2016, p.50). Marketing strategies tend to help those who want to organize themselves to sell their products globally and advertise their products. Good

Personal interest

This topic's primary idea is to enable students or professionals who want to enhance their studies to identify some critical areas that will allow them to prosper. People have their interest in carrying out their specialization in fields they are competent with. It will enable them to make the right decisions hence making them attain their goals. OK, but why are you interested in being a Marketer, and what is your personal interest in these topics?

Research questions

Introduce all lists with a sentence or a phrase. Do not simply follow a heading by a list without an introduction.

1. What are your crucial consumer trends?

2. Can we be able to find out our marketing partners? Comment by Panteli: These questions do not relate to the field of Marketing for Year One students. They relate directly to a business that is doing Marketing.

3. What is the size of our target market?

4. Do we have a better customer understanding of our ideal market?

5. How can we be able to identify our new target segment?

6. What are most of the preferences our customers like?

7. Is an online platform an ideal opportunity for business growth?

8. Which commodity does the majority of the customers prefer?

Relate above questions it more directly to Year One students whoa re interested in Marketing. What are the implications of this information?

The majority of the customers will prefer products that have the right quality that will enable them to enjoy. It will be prudent for customers to be offered the right products to increase the goods' market demand. An online platform is ideal for the marketing process that enables business owners to develop a network business hence offering a ready market. It will allow producers to reach a large number of customers, therefore providing them ready market. Students who will be conducting marketing as a career course will benefit from the field because they already have the necessary skills and knowledge required for the career.

This is good information, but relate it more directly to Year One students. What are the implications of this information?

Selects and at least two, open-ended and viable research questions

Conclusion

Marketing, as a career, has a tremendous responsibility for marketing strategies for corporates and investment firms. When comparing with an ideal job that has clearly outlined cons and pros, marketing strategies tend to be better. Therefore, people with a steered mind on a career are more likely to succeed in this field of business management and be ready to sacrifice their interests. Those students who are planning to achieve a marketing analyst position should prepare well for the education and skills needed and practice on your their interpersonal skills and always be ready to confront and challenge during your their career path.

Insert page break to separate Works Cited from the rest of report

Work cited

Bacon, Donald R. "Revisiting the relationship between marketing education and marketing career success." Journal of Marketing Education 39.2 (2017): 109-123.

Blanchet, Vivien, and Colette Depeyre. "Exploring the shaping of markets through controversies: Methodological propositions for macromarketing studies." Journal of Macromarketing 36.1 (2016): 41-53.

McCabe, Mary Beth. "Social media marketing strategies for career advancement: An analysis of LinkedIn." Journal of Business and Behavioral Sciences 29.1 (2017): 85.

Rana, Sudhir, and Somesh Kumar Sharma. "A review on the state of methodological trends in international marketing literature." Journal for Global Business Advancement 9.1 (2016): 90-107.

Good secondary sources, but primary source is missing

See feedback sheet below for grade and further comments

RESEARCH PROPOSAL – FEEDBACK SHEET

VISUAL DESIGN

Headings (Bold or Caps)—sufficient and meaningful.

Good

White Space (margins, text/heading separation, etc.)

Good effort—see Page Breaks

Small modular paragraphs

Good effort—see comments

Stacked lists used appropriately

Good

Consistent alignment for headings and text.

Good

MEMO CONTENT

FORMAT: TO:FROM:DATE: RE: with specific subject line

Introductory statement summarizes key issues.

Body paragraphs summarizes key findings.

Closing paragraph requests action from audience.

Good effort—see comments

Good

Good effort—see comments

Good effort—see comments

PROPOSAL CONTENT

Identifies the topic precisely, explains the basic parameters (scope) of the research, and defines any technical terms. (Cites sources)

See comments/corrections

Describes some current issues surrounding the proposed topic. Identifies controversy or complexity (Cite sources)

Good

Describes some international trends related to the field and explains their personal and professional significance (Cite sources)

Good

Explains reason this topic/area is of personal interest.

See comments/corrections

Introduces and lists at least 8 possible research questions.

See comments/corrections

Selects and explains at least two, open-ended and viable research questions.

Missing

Explains how each research question will benefit classmates, and supports claims with sources.

OK

Three visuals, at least one table and one figure—with at least one in International Trends section.

Table(s): Introduced, titled, and interpreted. (Source Citation)

Figure(s): Introduced, titled, and interpreted. (Source Citation)

2 visuals missing

See comments/corrections

RESEARCH: Works Cited Page: one primary and three secondary sources.

Sufficient In-text Citation—cites sources appropriately.

Primary source missing

See comments/corrections

WRITING STYLE

Objective language and perspective throughout

Appropriate use of headings and white space to signal topic shifts (e.g., new paragraph for new topic)

Precise and concise writing style, with appropriate word choice

Proper and appropriate use of lists

Proper spelling, grammar, syntax and sentence structure

Good

Good effort—see comments

Good effort—see wording corrections

Good

Good

Jiangyue ,

Please see comments, questions and corrections. Primary source and 2 visuals missing. Some information not related to the assignment.

10/15

Panteli