Assessment 2: Capstone Proposal (NEED ASSESSMENT 1)

You might find that using analysis tools to analyze internal and external environments is an effective way of analyzing the chosen capstone organization. If you need to learn more about these types of analysis tools, check out the resources below.

Internal Analysis Tools • tutor2u. (2016). PESTLE (PEST) analysis

explained [Video]. YouTube. https://www.youtube.com/ watch?v=sP2sDw5waEU

• SmartDraw. (n.d.). SWOT analysis. https:// www.smartdraw.com/swot-analysis/

• SWOT Framework.

External Analysis Tools • Applying VRIO and PESTLE. • PESTLE Analysis. (n.d.). What is PESTLE analysis? A

tool for business analysis. http://pestleanalysis.com/what- is-pestle-analysis/

• Study.com. (n.d.). What is PESTLE analysis? Definition and examples. https://study.com/academy/lesson/what- is-pestle-analysis-definition-examples.html

• Management & Finance1 TU Delft. (2016). The five competitive forces that shape strategy [Video]. YouTube. https://www.youtube.com/watch?v=mYF2_FBCvXw

Use these resources as you see appropriate:

• Research Guide – MBA

• This research guide was custom created to help MBA learners. If you are feeling a bit lost on where to start, this would be a good starting point.

• James, N. (2007). Writing at work: How to write clearly, effectively and professionally. Crows Nest, Australia: Allen & Unwin.

• Use this as a general writing handbook. For example, there are chapters on tone, grammar, punctuation, style, et cetera.