7 question
1. Describe three factors that encourage or foster conspicuous consumption .
2. Describe two reasons why companies produce sponsored educational materials.
3. Describe two ways in which sponsored educational materials might be considered bad for society.
5. Describe the concept of triple bottom line. What is it?
6. Do you think companies should focus on triple bottom line? Why or why not?
7.Imagine you are several years into your career and your are working in high level marketing job. Your newest employee says to you:" I want to do everything I can to ensure the work I do at this company is socially responsible. Can you give me some tips on how to ensure our work is socially responsible?" Please give your junior colleague THREE tips.