Dissertation

6MARK009W

Current Themes in Marketing

Individual Assignment I

Research Proposal (25%)

4 November 2020 (W7)

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Research Proposal is a shorter version of the dissertation that will form the basis of your research. It helps to plan, design and propose your research approach. Research Proposal assesses whether the student has presented a feasible research topic within a marketing theme critically reviewing current research. It must include certain sections and demonstrate your awareness of the relevant literature and research design. Below are the structure you should follow and the marking criteria. The proposal should be around 1,000 words excluding reference list and appendices.

On successful completion of this assessment you should be able to:

1. Critically evaluate current research using own judgment of ethical, political and legal values.

2. Develop and implement own research strategy, working with a minimum of guidance.

3. Critically review those aspects of current research relevant to a research topic.

Proposal Structure and Marking Criteria

Research Proposal (1000 words)

Cover Page (include the module code, module title, proposal title, student name, tutor name and date)

1. Introduction & Definition of Research Aim

2. Research Question and Objectives

3. Literature Review

4. Methodology

5. Timescale

6. Value of Research

7. References

8. Appendices (if any)

Proposal Marking Criteria

	Weight
Introduction & Definition of Research Aim · Introduction of the research topic/area, research aim (purpose)	15%
Research Question and Objectives · A clearly defined research question proposed with achievable research objectives (3 to 4) to help answer the question	20%
Literature Review · Coherent review of literature relevant to the research theme covering core areas, flow and quality of arguments formed and discussion presented	20%
Methodology · Outline of appropriate data collection methods proposed and justified with support from sources · If proposing primary data collection- consideration of data analysis approach justified with support from sources	15%
Viability · Feasibility of research plan in timescale · Discussion of research value in relation to the marketing theme supported with sources	20%
Style and Referencing · Quality of format and academic writing style (coherent and consistent structure, no typos, spelling or grammar mistakes, proofread), and referencing (appropriate citations and reference list)	10%