Deliverable 6 - Customer Relationship Management (CRM) Information Gathering & Decision Making
Grading Rubric
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F |
F |
C |
B |
A |
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0 |
1 |
2 |
3 |
4 |
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Not Submitted |
No Pass |
Competence |
Proficiency |
Mastery |
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Not Submitted |
Attempts to, but does not provide specific steps showing the process to select and implement CRM systems and/or does not provide some details on the value of each step. |
Provides specific steps showing the process to select and implement CRM systems and provides details on the value of each step. |
Provides specific steps showing the process to select and implement CRM systems and provides clear details and examples showing the value of each step. |
Provides specific steps showing the process to select and implement CRM systems and provides clear details and examples showing the value of each step using cited research to support explanation. |
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Not Submitted |
Attempts to, but does not outline the timing of each step and/or does not provide some reasoning to support it. |
Outlines the timing of each step and provides reasoning to support it. |
Outlines the timing of each step and provides clear reasoning and examples to support it. |
Outlines the timing of each step and provides clear reasoning and examples to support it using cited research to support explanation. |
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Not Submitted |
Attempts to, but does not list specific needs and wants of the CRM system and/or does not provide some reasoning of how they will ensure effectiveness of the sales force. |
Lists specific needs and wants of the CRM system and provides reasoning of how they will ensure effectiveness of the sales force. |
Lists specific needs and wants of the CRM system and provides clear reasoning and examples of how they will ensure effectiveness of the sales force. |
Lists specific needs and wants of the CRM system and provides clear reasoning and examples of how they will ensure effectiveness of the sales force using cited research to support explanation. |
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Not Submitted |
Attempts to, but does not create a comparison of 3 CRM systems using the list of tasks and wants with cited research. |
Creates a comparison of 3 CRM systems using the list of tasks and wants with cited research. |
Creates a comparison of 3 CRM systems using the list of tasks and wants with cited research and recommends a best system with minimal reasoning. |
Creates a comparison of 3 CRM systems using the list of tasks and wants with cited research and recommends a best system with clear reasoning. |