Planning and Marketing

HSA-6163 Planning and Marketing in Health Services Administration: Assignment 6

Chapters 11 and 12.

Objective: For this assignment, you will critically evaluate, prepare, and create a specific Mission Statement and setting goals and techniques that will improve your company or health care setting Advertising methods. You are encouraged to choose a specific Health Care Facility as a reference to do this assignment. The paper will be 3-4 pages long. APA style 7th edition format.

ASSIGNMENT GUIDELINES (10%):

Students will critically measure the readings from Chapters 11 and 12 in your textbook. This assignment is planned to help your examination, evaluation, and apply the readings and strategies to your advertising methods in your Health Care organization. You need to read the chapters assigned for week 6 and develop a 3–4-page paper reproducing your understanding and capability to apply the readings to your Health Care organization, promotion and advertising. Each paper must be typewritten with 12-point font and double-spaced with standard margins. Follow APA style 7th edition format when referring to the selected articles and include a reference page.

EACH PAPER SHOULD INCLUDE THE FOLLOWING:

1. Introduction (25%) Provide a brief synopsis of the importance of promotion and advertising to your marketing in the Health Care Facility.

2. Your Mission statement and Setting goals (50%)

a. Create Goals: You must create a series of goal that will improve and motivate the promotion and advertising in your department, all your practice goal must answer the questions: what, when, why and how.

b. Creating A Mission Statement: should tell you the purpose of the Health Care setting, the methods of achieving that purpose.

3. Conclusion (15%)

Briefly summarize your thoughts about motivate the promotion and advertising in your health care setting and provide a possible outcome for the Marketing department. How did these Chapters influence your opinions about planning and marketing?

Evaluation will be based on how clearly you respond to the above, in particular:

a) The clarity with which you critique the chapter.

b) The depth, scope, and organization of your paper; and,

c) Your conclusions, including a description of the impact of these marketing strategies on any Health Care Setting and the marketing projects.