7 questions

1. Discuss the exploratory research, descriptive research, and causal research?

2. List and explain the nine steps of marketing research process including its activities?

3. Discuss the qualitative research and quantitative research?

4. Explain the non-response error and strategies for dealing with non-response error?

5. What are the common objectives of the secondary data studies?

6. Discuss the focus group interviews and its applications areas?

7. Discuss the types of error affecting the experimental effects?