paper 58

CCCU4034 Media, Society and Consumer Culture

Instructions for the Self-Reflective Journal

Choose one

1. Write a self-reflective journal about your fashion/clothing consumption pattern/behavior by responding to Naomi Klein’s statement and Emma Watson’s Facebook message regarding sustainable consumption.

Emma Watson's recycled Met Gala dress. Dimitrios Kambouris/Getty Images (Retrieved from https://www.businessinsider.com/emma-watson-met-gala-2016-dress-2016-5)

Emma Watson’s full Facebook message about her gown

2016年5月2日

Thank you Calvin Klein & Eco Age for collaborating with me and creating the most amazing gown. I am proud to say it is truly sustainable and represents a connection between myself and all the people in the supply chain who played a role in creating it.

The body of the gown is crafted from three different fabrics, all woven from yarns made from recycled plastic bottles (!). Plastic is one of the biggest pollutants on the planet. Being able to repurpose this waste and incorporate it into my gown for the #MetGala proves the power that creativity, technology and fashion can have by working together.

Each and every part of this beautiful gown has been produced with sustainability in mind, even the components that you can’t see. The zippers on the gown are made from recycled materials and the inner bustier has been crafted from organic cotton. Conventional cotton is one of the highest impact crops, using more chemicals than any other crop in the world. Organic cotton on the other hand, is grown without the use of the most harmful chemicals and is therefore better for the environment and people working with cotton. The organic silk used in the lining of my gown is certified to a standard that guarantees the highest environmental and social standards throughout production. It is my intention to repurpose elements of the gown for future use. The trousers can be worn on their own, as can the bustier, the train can be used for a future red carpet look… I’m looking forward to experimenting with this. Truly beautiful things should be worn again and again and again . #30wears

I hope you like it! The ultimate #30Wears! #MetGala2016

Emma xx

2. Write a self-reflective journal that draws on your own experience and reflects on the pleasures, passions, and purposes of owning, collecting (figures, comics, toys, cosmetics, etc.) or shopping. Topics might be the pleasures/frustrations of [online] shopping; choice and freedom; travel and shopping; collectibles and childhood memories, etc.

You may include anecdotes from your personal experience; comments, ideas, statements from social media, writers, friends, scholars, etc, and what pleases you, troubles you, seduces you, entertains you, puzzles you and what you have observed.

INSTRUCTIONS

· Length of paper: Minimum – NIL; maximum – 800 words (excluding footnotes & bibliography). To ensure fairness, marks will be significantly deducted if your paper exceeds the word limit.

· No word number included: -3 marks, exceed word number: at least -5 marks.

· Language: no colloquial English or point-form will be accepted.

· Chinese terms, if any, must be translated into English (to be followed by Chinese in brackets).

· Use Times New Roman size 12; double-line spacing.

· Citations and bibliography: APA format.

· Put this information box on the top end of your paper and fill in the details:

- Start your paper right after this box

- Do not copy the topic to your paper

- No cover page/College assignment form is needed

TO:	Repona Tai	Course: Media, Society and Consumer Culture
Name:	SID:
Class Code: CCCU4034	Number of words:
Chosen Topic:	Submission Deadline: 8 May 2020
Self-Reflective Journal Title:
Declaration: This assignment is my own work, and has never been submitted for assessment for any other course. Proper references have been made to all sources: published or unpublished works, and the ideas of other persons.

· To be submitted on 8 May 2020 by 11:59 pm to Soul @ turnitin.

· Give your work a title.

· Develop a good and clear thesis, and support the thesis with in-depth and original reflection.

· Free of mechanical and careless mistakes – I can tolerate grammatical mistakes (unless they are too unacceptable) but not mistakes that can be avoided with proofreading.

· Late paper will be penalized: 5 marks for 1 day.

· PLAGIARISM

Plagiarism is a serious academic disciplinary offence. If plagiarism is detected, you will FAIL the paper. If you want to quote any data or the work of others, you must properly identify the quote and acknowledge the source. Read the online booklet Plagiarism and How To Avoid It published by HKU carefully ( http://www4.caes.hku.hk/plagiarism/ ) before you work on this project.

APA Citation Format

https://owl.purdue.edu/owl/research_and_citation/apa_style/apa_formatting_and_style_guide/reference_list_author_authors.html

Scoring rubric:

	Proficient	Good	Developing	Basic	Poor	Unaccept- able
Introduction (5%)	Inviting introduction, a well-developed thesis and good preview of the paper structure	Nice thesis, nice preview of the paper structure but introduction is not particularly inviting	Acceptable thesis, no/brief preview of the paper structure	Vague thesis, no preview the paper structure	No clear introduction of thesis or structure of the report	No introduction
Effectiveness (20%)	Address all parts of the question effectively, relate parts of the question eloquently	Address all parts of the question, parts of the question nicely related to each other	Address all parts of the question and they are only loosely related to each other	Address all parts of the question, but they are not related to each other	Didn’t address all parts of the question, or, misread the question	Gross misunderstanding
Theoretical concepts (15%)	Good, creative and accurate application of theoretical concepts	Good use of theoretical concepts, a few minor inaccuracies	Nice use of theoretical concepts, a few minor inaccuracies	Can identify the theoretical concepts, application with inaccuracies	Can name the theoretical concepts but no/unconvincing application	No application
Vigor and depth (20%)	In-depth and vigorous discussion of the material	Good depth and vigour	Acceptable depth but sometimes tend to be descriptive	Tend to be descriptive	Shallow discussion, descriptive in approach	No effort shown
Case studies and reflection (20%)	Very good understanding, detailed, original and convincing readings	Good understanding with occasional unconvincing readings	Nice understanding with occasional unconvincing readings	Some unconvincing or out of context readings	Shallow and/or commonsensical understanding	No case study
Organization and Development (10%)	Well organized, well-constructed paragraphs and logical flow	Information organized with well-constructed paragraphs, a few awkward transitions	Information and paragraphs organized, some awkward transitions	Information organized but paragraphs not well-constructed, not arranged logically	Information disorganized, paragraphs unrelated or listed with numbering	Disorganized
Conclusion (5%)	Strong conclusion on the topic, ties the paper together	Good conclusion on the topic, ties up almost all loose ends	Nice conclusion on the topic, ties up most loose ends	Conclusion recognizable, tie up the paper loosely	Conclusion does not fit in	Missing conclusion
Mechanics (5%)	Paper was proofread, almost no grammatical and formatting errors	A few grammatical errors	Some writing and a few formatting errors	Some grammatical and formatting errors that distract readers	Many grammatical and formatting errors that seriously distract readers	Unreadable

“A fresh generation is marching for revolution and they want to wear clothes that tell a new story. Let’s give it to them.”

— Naomi Klein (Author, Social Activist & Film Maker)

Asimanada Khandual and Swikruti Pradhan. “Fashion Brands and Consumers: Approach Towards Sustainable Fashion.” In Fast Fashion, Fashion Brands, and Sustainable Consumption, Textile Science and Clothing Technology. Ed. S.S. Muthu (Springer: Singapore, 2019) p.48. Accessed on March 3, 2020.