ANSWER QUESTION

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1. Based on what you heard from the client, what are their communication objectives for (a) their social media and (b) their website? You will likely have multiple objectives for social media and for the web. (Example: Website objective 1: To raise awareness of the client’s programs among potential donors. Website objective 2: To provide resources for zookeepers to share best practices with one another.) 3 points

2. Based on what you heard from the client, what are some of the challenges the client faces as they develop their digital presence? 2 point

2 pints: for clarity, organization, and writing style. You need to make logical connections between the information presented, and the conclusions you draw.

Rubric for assignment one

Category	Criteria
completion	Did I answer all parts of the question?
Explanation	Are my claims clearly based on the information?
Clarity	Can the reader understand the main points, with no reading or comprehension struggles?
Writing Tone	Am I writing in a professional tone? (Avoid slangs and jargons, explain technical terms)

ANSWER QUESTION

Category

Criteria

completion

Did I answer all parts of the question?

Explanation

Are my claims clearly based on the information?

Clarity

Can the reader understand the main points, with no reading or comprehension struggles?

Writing Tone

Am I writing in a professional tone? (Avoid slangs and jargons, explain technical terms)