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Twisted Alchemy

Name

Institution

1

Social Activity- Yawen Yan

At least three posts in a week on Facebook

Post fifty one times in a day on Twitter

On Instagram, post at least ones but not more than three times in a day

Post twice on LinkedIn but not more than ones on a business day

Three pins in a day on Pinterest

Social Advertisement Recommendation

Social advertisement drives the targeted customers

Posts on social media boosts the search engine optimization

Increase the company’s reach through quoted experts

Posting on social media helps in understanding the audience

Being active builds the relationship with the public

Measurement of Success

Monitor the increase of audience

Review the replies and feedback

Examining the rate of clicks

Tracking the referral traffic on social media

Finding out the content shared on social media (Venktraman, 2017)

4

Reference

Venkatraman, S. (2017). Social media marketing. Global Journal of Business Disciplines, 1(2), 89-102