Product developement
Product life cycle
Develop phase
Design, create and test the product
Ensures that product functions as planned
Example
Converting 4G cellphone networks to 5G
Transforming a traditional library into an e-library to facilitate faster searching and accessibility of electronic books and other digital documents
Next generation iphone 11
Other examples?
Product life cycle
7 distinct steps
Develop
Requires you to be disciplined and technical
Product life cycle
7 distinct steps
Develop
Project initiation
Project planning
Project execution
Project control
Project closing
Results in successful delivery of product
Key considerations during Develop Stage
Product development involves risk of investing precious time, money (capital) and intellectual resources. Therefore, it is necessary that it is well-planned
Product development also involves change introduced due to new opportunities and shifts in the market conditions. Hence, it is necessary to have a robust change management system
Applying project management to product development
During this stage, the following activities may be performed
Prototyping
Rough layouts
Mechanical design
Engineering design
Planning for manufacturing product components
Product assembly and testing
Standards compliance
Cost optimizations
Quality reviews
Publishing product documents
Contingency planning
Apply the 5 step project management to manage each of these activities
Application Exercise: Applying project management to product development
You are product owner for new product of Coke ™ codenamed Coke “XP”. The product is in engineering design phase of development
As a product owner what would you do?
New product
Coke “XP”
| Project management stage | Tasks | Specific actions | |
| 1 | Initiation | Review business case Develop goals, charter Kick off | Get the requirements 1st sample of Coke”XP” complete by April, 2017 Communicate plans to team |
| 2 | Planning | Statement of work | Conduct HOQ Implement change management system |
| 3 | Execution | Acquire resources | Hire/train the team, get the tools Develop prototype and test |
| 4 | Control | Keep schedule on track Manage expectations | Conduct engineering reviews Communicate status, issues, changes |
| 5 | Closing | Post-review Reward/recognize | Document key learnings “Paid vacation” to team |
Key take-aways
Which of these product development processes accurately describes the sequence of events in developing a new product?
A. Product ramp up, reflection and results, testing and refinement, system level design, detail design, concept generation, planning
B. Detail design, system level design, product ramp up, concept generation, product planning
C. Concept generation, product planning, detail design, testing, reflection and results
Key Take-aways
True or False?
Development stage :
Design, create and test the product
Ensures that product functions as planned
Which is true of the team developing the product?
A. They should ask questions that foster experimental activity
B. They should modify the existing product without prototyping
C. They should reflect on the process and then benchmark it
Product development involves ____ and ____ therefore, it is necessary that it is well-planned and that it should have a robust ______ _______ ______.
Next topic:
Management practices
Questions?
Key take-aways (Answers)
Which of these product development processes accurately describes the sequence of events in developing a new product?
A. Product ramp up, Reflection and results, testing and refinement, system level design, detail design, concept generation, planning
B. Detail design, system level design, product ramp up, concept generation, product planning
C. Concept generation, product planning, detail design, testing, reflection and results
Answer: C
Key Take-aways
True or False?
Development stage :
Design, create and test the product (true)
Ensures that product functions as planned (true)
Which is true of the team developing the product?
A. They should ask questions that foster experimental activity (true)
B. They should modify the existing product without prototyping (false)
C. They should reflect on the process and then benchmark it (true)
Product development involves risk and change therefore, it is necessary that it is well-planned and that it should have a robust change management system.