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PHE 423 Module Five Short Essay Guidelines and Rubric Program Evaluation Measurement Method

Overview: For this short essay, due in Module Five, you will summarize the indicators and measurement strategy you have selected for your program evaluation and discuss concepts of reliability and validity for that measurement strategy.

Prompt: First, synthesize the feedback you received from your group on your measurement strategy, and review Chapters 7 and 11 of the textbook, as well as Step 4 of the CDC framework (pp. 56–73). In a 2–3 paragraph short essay, briefly summarize the program you are evaluating and which evaluation design you have selected for your project, and address the following:

 Measurement Strategy: Develop a measurement strategy for your program evaluation that defines the general methods and specific tools you will use

to collect data. Consider the indicators that will be used in the evaluation. How have these indicators been used in other program evaluations? What measurement strategies will be used to collect data on these indicators (e.g., surveys, observation, health records)? In what ways will you collect the data (e.g., phone survey, mail survey, interview)?

 Validity: Justify your measurement strategy in terms of validity. What are the internal validity characteristics of your measure? What are the external validity concepts that may be considered for your measurement strategy?

 Reliability: What are the reliability characteristics of your measures (e.g., internal consistency, stability)? Justify your measurement strategy using the concepts of reliability. Be sure to address both the internal consistency and stability of your measurement strategy.

Be sure to incorporate instructor feedback on this assignment into your final project.

Refer to the textbook, the CDC Framework, and other course resources to support the indicators and instruments chosen and/or the reliability and validity characteristics of the measures.

Rubric

Guidelines for Submission: The short essay should follow these formatting guidelines: 2–3 paragraphs in length, with double spacing, 12-point Times New Roman font, one-inch margins, and citations in APA style.

Critical Elements Exemplary (100%) Proficient (75%) Needs Improvement (55%) Not Evident (0%) Value

Measurement Strategy Meets “Proficient” criteria and demonstrates sophisticated ability to develop a measurement strategy for a program evaluation

Develops a measurement strategy for the program evaluation that defines the general methods and specific tools that will be used to collect data

Develops a measurement strategy for the program evaluation that defines the general methods and specific tools that will be used to collect data, but strategy is illogical or contains inaccuracies

Does not develop a measurement strategy for the program evaluation that defines the general methods or specific tools that will be used to collect data

30

Validity Meets “Proficient” criteria and demonstrates sophisticated understanding of both the internal and external validity

Justifies the measurement strategy in terms of both internal and external validity

Justifies the measurement strategy in terms of validity, but justification is cursory or illogical or does not address both internal and external validity

Does not justify the measurement strategy in terms of validity

30

Reliability Meets “Proficient” criteria and demonstrates sophisticated understanding of the concepts of reliability

Justifies the measurement strategy using the concepts of reliability and addresses both the internal consistency and stability of the measurement strategy

Justifies the measurement strategy using the concepts of reliability, but justification is cursory or illogical or does not address both the internal consistency and stability of the measurement strategy

Does not justify the measurement strategy using the concepts of reliability

30

Articulation of Response

Submission is free of errors related to citations, grammar, spelling, syntax, and organization and is presented in a professional and easy-to-read format

Submission has no major errors related to citations, grammar, spelling, syntax, or organization

Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas

Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas

10

Total 100%