Research

Footwear

]Performance Improvement Proposal:

The purpose of the plan is to prepare a formal and valuable proposal for one of the companies in the individual industry paper. This will require integrating the major concepts studied throughout this semester, and may include merging, acquiring, divesting, outsourcing, offering a new product or service, reengineering, adopting Quality, etc.

Please keep in mind that this assignment offers you an opportunity to demonstrate your creativity and initiative. I will not “give you an idea” (that is the hard part) and I will not ask you for constant updates. The plan should include specific information, such as market analysis, breakeven point, etc. The complete paper should be three pages.

Your proposal should flow something like this (define > design > deliver):

1. Who are you?

2. What is your product/service/enhancement?

3. What problem are you solving?

4. What is your assessment of the state of the overall market?

5. What is your assessment of the state of the target market?

6. What is your competitive position/advantage?

7. How will the company produce your product and service?

8. What management/organizational changes will be required?

9. How much money do you need to start?

10. How long will it take to break even?

11. Do you have checkpoints and an exit strategy?

12. Why should I believe your story?