client profile and project proposal

PHASE I INDS 470 | SCAD | FALL 2021

PHASE I: PROJECT PROPOSAL

Task: develop a comprehensive design proposal with a preliminary program, target users, client/sponsor and the

“big ideas” or theories behind the need for such a project. This assignment may be completed in 8.5x11 format

in either Word or InDesign

Using your preliminary research and ideation exercises begins a proposal for your capstone project:

● What is the project? Give it a name! Examples:

▪ “International Academy Day School: International Education for a Sustainable Future” ▪ “Expressive Arts Grief Center: Healing and Caring for the Families of Fallen Soldiers” ▪ “Behavioral health + Job placement Center for the Homeless”

● What is your challenge? Why do we need this particular space? ● What makes the facility innovative? ● Who is the client? ● What are the primary programmatic considerations? ● Who will use it (not just people, define specific user groups)? ● What are the main issues that could affect the interior experience? ● What are the possibilities for research? ● What is building & specifics desired/required?

▪ Urban, rural, suburban? ▪ Square footage ▪ Number of stories

STUDIO V: CAPSTONE Page 1 of 1 Prof. Catie Pizzichemi