response work 2
Welcome! COMS 464 – DIGITAL CULTURE
PROFESSOR KEVIN MCDONALD
MIDTERM FOLLOW-UP
STREAMING & BINGEING
NETFLIX: EARLY HISTORY
NETFLIX: RECENT DEVELOPMENTS
MIDTERM REVIEW
79% AVERAGE
OVERALL GRADES
LOOKING AHEAD
VIDEO ON DEMAND (VOD) PEAK TV
KEY TERMS FOR WEEK 10
CORD CUTTING
SVOD FREE TO AIR
OVER-THE-TOP (OTT)
NIELSEN RATINGSBINGE WATCH
WHAT IS BINGE-ING?
HOW DOES IT AFFECT CONSUMERS?
HOW DOES IT AFFECT THE INDUSTRY?
WHAT GETS BINGED?
STREAMING
CONSUMER BENEFITS
CHANGING BUSINESS OPERATIONS
CONTRADICTORY EFFECTS
STREAMING VIDEO
DIGITALIZATION OF MOVIES & TV
NEW BUSINESS MODEL
NEW BEHAVIOR & ANCILLARY SUPPORT
DIGITALIZATION OF MOVIES & TV
DVDS & CABLE
FEAR OF NAPSTER & PIRACY
ITUNES EQUIVALENT?
NEW BUSINESS MODEL
HOLLYWOOD MOVIES
TELEVISION & CABLE
NEW MEDIA & TECHNOLOGY
NEW BUSINESS MODEL
HOLLYWOOD MOVIES
TELEVISION & CABLE
NEW MEDIA & TECHNOLOGY
NEW BUSINESS MODEL
HOLLYWOOD MOVIES
TELEVISION & CABLE
NEW MEDIA & TECHNOLOGY
NEW BUSINESS MODEL
HOLLYWOOD MOVIES
TELEVISION & CABLE
NEW MEDIA & TECHNOLOGY
NEW BEHAVIOR
INDIVIDUAL/SOCIAL CONSUMPTION
APPOINTMENT VS. FLOW
ADVERTISING & RATINGS
ANCILLARY DEVELOPMENTS
HIGH SPEED INTERNET
CONVERGENCE
ADDITIONAL INFRASTRUCTURE
STREAMING VIDEO
COMPLEX SERIES OF DEVELOPMENTS
REPRESENTS SIGNIFICANT SHIFT
NETFLIX: WAY TO UNDERSTAND
NETFLIX: EARLY HISTORY
DVD RENTAL SERVICE
MOVIES & HOME ENTERTAINMENT
BLENDING OLD & NEW
MOVIES & HOME ENTERTAINMENT
PARAMOUNT DECISION (1948)
RISE OF TELEVISION
CABLE • VCRs • DVDs
MOVIES & HOME ENTERTAINMENT
CABLE & PAY TV (1970s)
SONY LEGAL DECISION
FIRST SALE DOCTRINE
MOVIES & HOME ENTERTAINMENT
CABLE & PAY TV (1970s)
SONY LEGAL DECISION
FIRST SALE DOCTRINE
MOVIES & HOME ENTERTAINMENT
MOVIE RENTAL CHAINS—BLOCKBUSTER
BIG HITS VS. LONG TAIL
LATE FEES & CUSTOMER SERVICE
MOVIES & HOME ENTERTAINMENT
RISE OF THE INTERNET
SLOW & CAUTIOUS
NETFLIX BEGINS
OLD & NEW
NEW INTERNET & OLD MAIL SYSTEM
SHIFTING CONSUMER BEHAVIOR
INDUSTRIES ANXIOUS
WHAT ELSE IS CHANGING?
AUDIENCES MORE ONLINE
MORE ENTERTAINMENT OPTIONS
TECHNOLOGY: SAVIOR OR COMPETITOR
TRANSITIONAL PERIOD
PAY TV & SVOD
HOLLYWOOD’S RELUCTANCE
TELEVISION IN FLUX
TRANSITIONAL PERIOD
NETFLIX ACUIRES SVOD RIGHTS
INTRODUCES STREAMING PLAYER
TEMPORARY FIX FOR TELEVISION
TRANSITIONAL PERIOD
DILEMMA: TO LICENSE OR NOT
NETFLIX GROWS
BUT RELIANT ON COMPETITORS
TRANSITIONAL PERIOD
OTT SERVICES
CORD CUTTING & NIELSEN
PEAK TV
BROADCAST TELEVISION
FREE TO AIR
GOVERNMENT MANDATES
ADVERTISING BASED
INTERNET TELEVISION
SUBSCRIPTION SERVICE
MARKET DRIVEN
ROLE OF SOCIAL MEDIA?
NETFLIX: CURRENT DEVELOPMENTS
BUSINESS MODEL?
STREAMING WARS
OTHER FORMS OF PRESSURE?
BUSINESS MODEL
GLOBAL ENTERPRISE
FINANCIALIZATION
RETURN OF ADVERTISING
STREAMING WARS
HBO • DISNEY • APPLE
YOUTUBE • TWITCH • SPOTIFY
SUBSCRIPTION OVERLOAD?
OTHER FORMS OF PRESSURE
LIVE EVENTS
SOCIAL MEDIA & TECHNOLOGY
NEWER FORMS OF ENTERTAINMENT
DISCUSSION QUESTIONS
WHAT DO YOU LIKE (OR DISLIKE) ABOUT BINGE WATCHING SHOWS?
HOW HAS STREAMING VIDEO CHANGED YOUR VIEWING HABITS?
DO YOU FEEL MORE IN CONTROL OR LESS IN CONTROL WHEN STREAMING?
WHO WILL WIN THE STREAMING WARS AND WHY?
REVIEW
SHIFTS IN TV AND MOVIES
NETFLIX KEY FIGURE
UNLIKELY TRAJECTORY
Good Bye HAVE A GREAT DAY
EMAIL ME IF YOU HAVE ANY QUESTIONS
BREAK