#35703 1 pg 10hrs

#35703 Topic: IO Technologies - assignment

Number of Pages: 1 (Double Spaced)

Number of sources: 1

Writing Style: Harvard

Type of document: Case Study

Academic Level:Undergraduate

Category: Marketing

Language Style: English (U.S.)

Order Instructions: Attached

Assignment: Imagine, today is your first day at IO Technologies as a content marketing manager. The company plans to use content marketing as one of the lead generation channels. You are one of the first guys in the content marketing team.

Task 1

Create a draft for content marketing calendar. The schedule should include:

• Date of publications

• Channel for publication (blog, youtube, community, etc)

• Content format (blog post, video, etc)

• Headline. Should be actual for the target audience and help IO with lead generation

• Distribution. How do you plan to promote and distribute this content?

Task 2

Write a copy for 1 blog post to be published in the company’s blog. Please explain why you selected this topic, which keywords did you use and why.