casestudy3

BUS 310, Case Study #3, Spring 2018 Instructor: Betsy McCall

Instructions:

Review the Case Study 9.3 in your Textbook (pg. 412-3): Removing Vioxx from the Market. There is no data file for this study, though relevant numbers are provided in the summary. Read the summary in the textbook. Perform the suggested analysis. Clearly state any null and alternative hypotheses. Approach your analysis from the standpoint of the company’s finances, ethical considerations, and from the perspective of patients who were helped. Consider if you were a patient, under what circumstances do you think it would be worth it to accept the higher risk of heart disease for the benefits?

It used to be that drugs took more time to come to market, after undergoing longer clinical trials to test for longer-term effects. All that changed during the AIDS crisis. Does this provide evidence that medicine should return to the older time frame? Why or why not? Use the results of your analysis to support your conclusions.

Submit your analysis in a Word document with any supporting graphs and calculations. Your analysis should be at least three pages (this includes graphs and citations). Also submit the Excel file you used to construct the graphs and perform calculations in Blackboard. Save your file as Last Name and CS#3.

Grading Rubric

Points	Purpose	Notes
5	3 pages	More than 3 pages is fine, though more than 5 is starting to be excessive. For each page under 3, subtract two points. Use discretion penalizing for excessive pages
3	Citations in APA format	Citations should generally exist and be properly formatted. Students need not cite the case study itself in the textbook, but should for other concepts/equations used.
5	Explanations of calculations	While full details of calculations should remain in the Excel file, students should clearly state what they did and the results.
5	Required calculations	All calculations should be completed and checked for accuracy. Errors can count 0.5 points each, for each calculation error, or procedural error, up to 1 point for the entire process.
2	Analysis	Analysis should include relevant statistics, and well-thought-out cost-benefit considerations as well as ethical considerations.