Innovative Design Thinking (Human Resource)

HR Innovation Through

Design Thinking

Identify Persona’s Key

User Needs

Brainstorming

Get Feedback Showcase your

great idea

Craft “Need” Questions

Wiork out the ideas

User journey

How might we help Mrs Foo lead

a healthier lifestyle with her family?

CO-CREATION

Prototype as if you are RIGHT

Seek feedback as if you are WRONG

Co-creation Set Up Delegation of Roles

Before users are brought in to see your experience concept (Experience or Journey Maps, Storyboard or Role Plays), assign roles and responsibilities to individual team members.

Who is the presenter?

Who is the note taker?

Who is the observer? Who is the story teller?

Who are the actors?

Who are you going to engage – think of your deployment flow chart actors

Introduce the exercise

The presenter should introduce the team and explain the purpose of the exercise and feedback session.

Inform them that the ideas are not final and that the team would like their open, honest feedback.

Conducting Co-creation Presenter’s roles

Conducting Co-creation During presentation of the prototype/ story-board/ roleplay

1. Restate target customer and primary needs

2. Play out your best multi-dimensional solution

3. Capture the experience in the richest way through the eyes of the user

4. Focus on the ‘design elements’

• Tell a Story

• Tell don’t sell

• Welcome feedback

TIPS

ELEVATOR PITCH

NABC Pitching Tool

HOOK Make a catchy start to get your

audience’s interest and prepare for the important pitch about your venture

NABC Pitching Tool

NEED Describe a specific situation in which a specific customer is experiencing a

specific problem or need.

Also try to clarify the reason why the customer is experiencing the problem.

NABC Pitching Tool

APPROACH Explain how you solve the customer's’

problem

How you expect to make earnings on your idea?

Who will pay for what?

NABC Pitching Tool

BENEFIT Identify the great benefits your customers get from using this solution.

What value do you offer, that nobody else does?

NABC Pitching Tool

COMPETITION Identify the most obvious competitor to your solution and compare how your

solution is different from theirs?

Who is the Competition and what are the alternatives now and in the future, and why are your Benefits per costs superior?

NABC Pitching Tool

CLOSE A strong finish will make the pitch or a specific message still standing after

the presenter left the stage. The outro could be a one-line wrap-up of your venture.

What action do you want your audience to take?

HOOK

COMPETITION

BENEFITS

APPROACH

NEED CLOSE

NABC Elevator Pitching Tool

CO-CREATION EXERCISE

INSTRUCTIONS (30MINS)

1. Set-up and assign tasks for the team members to take on the respective roles:

Storytellers/Presenter Note takers / observers Actors / actress in the case of a role-play

2. Plan to share the entire user experience journey and prototypes and then open the floor for feedback.

3. Ask for feedback using 3 simple questions:

1. What do you like? 2. What do you not like? 3. What can be improved?

What’s working for you?

What’s not working for you?

How could this be done better?

During the feedback session, the note taker should take good notes.

The other team members should sit to the side and not to distract or influence the discussion; they can ask questions once the presentation is over.

THINGS TO KEEP IN MIND

1. It costs you (relatively) nothing to explore a new idea in low res. form.

2. Low resolutiobn generates (more) helpful feedback.

3. Others (including consumers) have an imagination too.

4. The more you take feedback to heart, the greater the advances you can make.

Work on your Persona Presentation and Co-Creation (CA1)

What are your takeaways?