3. Preparing an Effective Business Plan

Business Plan

Part 1

Respond to the following three questions in a minimum of 175 words each question

1. A well-written business plan is critical to a business’ success. (175 words)

2. Explain the components of a small business plan. (175 words)

3. How does a business plan relate to business branding? (175 words)

Part 2

Brand Development Challenge

You are a new business development consultant. You are meeting with a client to discuss the importance of developing his or her brand.

Write a 1,050-word paper that outlines how you will present the topic of brand management to your client, including any charts, illustrations, or other graphics as needed to clearly state the importance of effective branding.

Describe these key branding points:

· Benefits

· Pitfalls

· Recommendations

Evaluate the benefits of brand development.

Explain how you will advise your client to develop and introduce the brand to their customers.

Cite a minimum of three sources.

Format your paper consistent with APA guidelines.

Part 3

Executive Summary

a) Complete Parts 1-2 of the Executive Summary template. (Word Doc)

b) Write a 525-word executive summary using the Executive Summary Data.