Reply to 2 posts

POST 1

Hello Everyone,

I have chosen the Estée Lauder Companies Inc. for the topic of my research this term. Their goal is to create premium cosmetic products for their consumers. 

The two symptoms I have identified are as follows:

· Profit loss of 11.3% in the last fiscal year.

· An 11.9% loss in EPS since 2017. 

I chose to base my fishbone chart off of their profit loss. 

“Draft” Problem Statement: 

Estée Lauder Companies has experienced a profit loss of 11.3% in the last fiscal year in due course of their high product pricing, difficulty anticipating consumer behavior, competition from L’Oreal, retention of personnel, and lack of presence in Asia/Pacific markets.

POST 2

Hello everyone,

 

The company I decided to research is Hilton Worldwide Holdings, which is a company that focuses on the hospitality industry around the world, specifically lodging.

Two of the symptoms that I could identify within the reports of the company are:

· A deficit in stockholder’s equity of (472M) for FY 2019

· Company shares in the Middle East & Africa decreased 0.3 percent and for Western Europe 0.1 percent for fiscal year 2019.

For the fiscal year 2019, Hilton Worldwide Holdings had a cumulative deficit in stockholder’s equity of (472M) due to the continuing local and global expansion to its portfolio. Similarly, HWH has invested in marketing campaigns to expand its target market to millennials. The company encourages frequent contests such as the “raise up with Andra Day” contest, where guest share their photos of their morning routines for a change to win an exclusive breakfast with the artist, exclusive concert tickets, and hotel accommodation. In addition, the company had a lawsuit for ten million dollars in 2019 for discriminating against a black person that continued to add to the accumulated deficit.