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ALEXA Marketing Plan: Every marketing plan must include a section showing how the company will use marketing communications. The question is not whether to communicate, but rather what to say, to whom, how to say it, how often, and which promotional tools to use. You are responsible for planning integrated marketing communications for Amazon’s Echo (Alexa). Review the strategies you previously documented in the marketing plan for the targeting, positioning, branding, product management, pricing, and distribution of the Echo.

· What audience(s) should Alexa target in its integrated marketing communications plan?

· What image should Sonic seek to create for its first Alexa product?

· What objectives are appropriate for Alexa’s initial communications campaign?

· What message design and communication channels are likely to be most effective for the target audience?

· Which promotional tools would be most effective in Alexa’s promotional mix? Why?

· How should Alexa decide the amount to allocate to its marketing communications budget?

APA Format. Answer all questions equally