Consumer Behavior

I. Conceptual Questions:

1) (a) Using one of the presentations posted on Canvas, take the concepts presented and develop your own consumer behavior theory. (b) Based upon your theory, what marketing strategies can you offer? Provide examples.

2) (a) From any one of the chapters 5, 8, 9, or 10 choose a chapter and explain any six of the concepts. (b) For each of the concepts, what question(s) do they suggest that you could use to analyze a market with? Be explicit. A table with the concepts and their suggested questions might help here.

II. Cases:

From the 11th edition: no longer than a page

(1) Has the Death of the Watch Been Greatly Exaggerated? Apple Gets Into the Game, (Motivation and Affect) pages 174-175;

(2) Furnishing an Experience, (Buying, Using, and Disposing) page 382-383.