Global Market concepts and strategics
Week 2 Overview
Read and Review:
· Read Keegan (2020) Chapters 1-4
Complete:
Discussion Questions-submit as Word attachment (Due by 11:59AM, November 3, 2019):
• Is marketing a universal discipline? Do marketing concepts, tools, and methodology used in one’s home country need to be modified or changed when used in other country markets? Explain your answer.
· Take an element of the marketing mix and describe how cultural analysis and factors may impact its planning, execution, and design with respect to a new product launch.
-Make sure you have 3 references for each answer
- References APA 6 style, font 12. Also use in-text refrences
- Minimum 500 words the total paper