Assessment 2 Cover Sheet
Assessment Cover Sheet Issue No.2 Revision No. 7
Reference Number/Code: [ACK.FO.VPAC.10.01] Revision Date: March 2018
Page 1/2
School/ Department Name: School of Business
Course Name: Entrepreneurship, Innovation and New Ventures
Course Code: 15SMGB414
Instructor Name: Dr. Andri Ottesen
Assessment 2
Due Week 10
Student’s Name:
Student ID No:
Section:
Assignment 2 . – Business Ready Business Plan – Report and Pitching to Investors – Presentation.
Assessment 2: Group Report: Max 20 pages - 30%
Full 14 points business plan for new venture – itemized as listed in Assessment Matrix. Section I: ½ page sales pitch to investors (uniqueness (IP), marketability, profitability, scalability 1 % Section II: Business Description 5 Points
A. General description of business B. Industry background C. Goals and potential of the business and milestones D. Key Assumption about time, cost, revenue and profit
Section III Intellectual Property A. Current IP – Uniqueness and its value B. IP Protection – Patent, Trades Secret, Exclusive Contracts C. IP Generation – Knowledge Creation
Section IV: Marketing Background – 2,5%
E. Research and analysis F. Target market (customers) identified G. Market size and trends H. Competition I. Estimated market share
Section V: Marketing Plan– 2,5%
J. Market strategy—sales and distribution K. Pricing L. Advertising and promotions
Section VI: Operations – 2.5%
M. Specific operational procedures N. Identify location advantages O. Personnel needs and uses P. Proximity to suppliers
Section VII: Management 2.5%
Q. Resume of Management team that inspire trust of investors – Technical & Business Managers R. Legal corporate structure—stock and employment agreements, and ownership agreement, stock options S. Board of directors, advisors, and consultants
Section VIII: Financial 5,5%
T. Financial forecast - Profit and loss 10 years into the future (hokey Stick – scale up story telling) A. Cash flow – Month by Month for the first year and half (in and out of bank) - budget B. Break-even analysis and payback time C. Cost and time controls mechanizing
Assessment 2 Cover Sheet
Assessment Cover Sheet Issue No.2 Revision No. 7
Reference Number/Code: [ACK.FO.VPAC.10.01] Revision Date: March 2018
Page 2/2
Section IX: Critical Risks 2,5%
A. Risk Identification – permitting, marketing, financial, employee, IP, B. Risk Management Procedures C. Alternative courses of action
Section X: Harvest Strategy 2,5% A. (IPO, Trade sale, MBO; LBO) B. Continuity of business strategy C. Identify successor
Section XI: Milestone Schedule – GANT Chart 2,5% - match with Cash Flow
A. Timing and objectives B. Deadlines and milestones C. Relationship of events
Section XII: Offer to Investors
Valuation of the Company support Section XIII: Scale up Strategy for the 10 years ahead 2.5%
Section IVX: Appendix, List of Key Assumptions, Professional Image 1%
DO NOT WRITE IN THE AREA BELOW:
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Instructor’s signature: __________________________
Student’s Signature: ___________________________