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Individual Assignments

Based on the reading material: “Inbound Marketing Analytics”, read the relevant material for

the week. Then selecting two key words from the week’s group of words, write a paper with the

following the below steps:

• Select two (2) key words

• Find one current event article related to each key word

• Read each article

• Write approximately half a page (150 words) for each article summarizing the article, including how it

relates to the key word

• At the end, under a subtitle labeled “References”, include the citation of the articles used

• Acceptable formats: MS Word or PDF

Individual Assignment 1

Key Words: MARKETING ANALYTICS, WEBSITE & LANDING PAGES, TRAFFIC

SOURCES (ORGANIC, REFERRALS, DIRECT), LANDING PAGE

CONVERSION RATES, BOUNCE RATE

Individual Assignment 2

Key Words: SEO, ORGANIC SEARCH, BRANDED VS. NON-BRANDED SEARCH

TRAFFIC, UNIQUE SEARCH TERMS DRIVING TRAFFIC, INBOUND LINKS

Individual Assignment 3

Key Words: PAID SEARCH, CLICK-THROUGH RATE, AVERAGE COST-PER-CLICK,

CONVERSION RATE, COST-PER-ACQUISITION

Individual Assignment 4

Key Words: RETURN ON AD SPEND, BUSINESS BLOGGING, BLOG TRAFFIC &

REFERRAL SOURCES, INDIVIDUAL POST VIEWS, VISITOR-TO-LEAD

CONVERSION RATE

Individual Assignment 5

Key Words: CALL-TO-ACTION PERFORMANCE, BLOG LEADS, SOCIAL MEDIA

MARKETING, SOCIAL MEDIA ENGAGEMENT, VISIBILITY & BRAND

PERCEPTION,

Individual Assignment 6

Key Words: TRAFFIC (TRAFFIC FROM SOCIAL MEDIA), CONVERSION RATE FROM

SOCIAL MEDIA, EMAIL MARKETING, BOUNCE RATE (EMAIL

MARKETING), DELIVERY RATE (EMAIL MARKETING)

Individual Assignment 7

Key Words: LIST GROWTH RATE, CLICK-THROUGH RATE (EMAIL MARKETING),

EMAIL SHARING/FORWARDING RATE, REVENUE PER EMAIL SENT,

OPEN RATE

Individual Assignment 8

Key Words: UNSUBSCRIBE RATE, LEAD NURTURING & MARKETING AUTOMATION,

SEGMENTATION INTELLIGENCE, TIME TO CUSTOMER CONVERSION