persona
Target Market and Persona
Target Market
Product
“healthy” carob (chocolate substitute) bar
Target Market Research
My target market is: middle age men and women, athletes all over the world
Demographic Characteristics
all ages, male or female, median income,
Psychographic Characteristics
they want the bars to help lose weight and keep them in shape. from the tv ads and social media posts
persona
Healthy Carob Bars, 3 years of age and older
DEMOGRAPHICS
location
Marital status
Occupation and income
Education Level
PSYCHOGRAPHICS
Hobbies and Interests
Wants and Preferences
Personal and professional Goals
Shopping Habits AND PREFERENCES
Lifestyle
REFERENCES