persona

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MKT 205 Module Two Milestone Worksheet

Target Market and Persona

Target Market

Product

“healthy” carob (chocolate substitute) bar

Target Market Research

My target market is: middle age men and women, athletes all over the world

Demographic Characteristics

all ages, male or female, median income,

Psychographic Characteristics

they want the bars to help lose weight and keep them in shape. from the tv ads and social media posts

persona

Healthy Carob Bars, 3 years of age and older

DEMOGRAPHICS

location

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in a big city

Marital status

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single with age 25-35 with no kids

Occupation and income

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They're middle class, with an income level between $35,000-$100,000 a year.

Education Level

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Associates Degree

PSYCHOGRAPHICS

Hobbies and Interests

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Enjoys shopping and working out at the gym.

Wants and Preferences

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Good healthy foods to stay in shape and healthy

Personal and professional Goals

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Live a healthy life and one day earn Bachelor's Degree

Shopping Habits AND PREFERENCES

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Loves shopping and being healthy

Lifestyle

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biking, working out at the gym

REFERENCES

Google