Prepare a 10-slide presentation (excluding cover pages and reference page) with speaker notes using the resources on Reebok (Chapter 14) from the clow/baack blog.
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Ethics, Social and Legal Boundaries Grading Guide MKT/544 Version 2 |
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Individual Assignment: Ethics, Social, and Legal Boundaries
Purpose of Assignment
The purpose of this assignment is to help the student understand the boundaries of ethics and social responsibilities by using a real world example of Reebok, reviewing their websites and their advertising commercials.
Grading Guide
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Content |
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Partially Met |
Not Met |
Comments: |
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The student examines Reebok’s website, including the YouTube Channel and Hockey channel, and explains why they think Reebok has two different channels, as well as how the two channels integrate with the website. |
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The student watches the Shaq Attaq ad and determines if the ad perpetuates stereotypes in advertising or if it is good target marketing, as well as justifies their answer. |
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The student watches the Race the City ad and provides their evaluation. |
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The student watches the Skyscape Forever ad and explains if it is too sexual or not. |
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The student includes their thoughts on the Miranda Kerr unveiling the Skyscape Forever shoes video. |
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The student examines the three Facebook pages and includes similarities and differences that they see, as well as why Reebok would have three different pages |
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The student examines Reebok’s two Instagram pages and includes similarities and differences that they see, as well as why Reebok would have two different Instagram pages. |
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The presentation is 10 to 12 slides in length and includes speaker notes. |
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The presentation includes relevant media and visual aids that are consistent with the content. |
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Total Available |
Total Earned |
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50 |
#/50 |
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Presentation Guidelines |
Met |
Partially Met |
Not Met |
Comments: |
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The presentation is laid out with effective use of headings, font styles, font sizes, and white space. |
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Intellectual property is recognized with in-text citations and a reference slide. |
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The presentation includes an introduction and conclusion that preview and review major points. |
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Major points are stated clearly; are supported by specific details, examples, or analysis; and are organized logically. |
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Rules of grammar and usage are followed including spelling and punctuation. |
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Total Available |
Total Earned |
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20 |
#/20 |
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Assignment Total |
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70 |
#/70 |
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Additional comments:
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