Format your assignment according to APA guidelines. Please see Sample Template and Sample Paper for the MBA level (No Running Head, just number pages
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Researching Marketing Questions Grading Guide MKT/571 Version 10 |
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Individual Assignment: Researching Marketing Questions
Purpose of Assignment
This assignment is designed to help students analyze and interpret primary and/or secondary data and research. First, students will be provided with a marketing report that allows for preparing basic executive level data insights. Second, they will be allowed to pick a company and product or service. This assignment will help prepare students for the development of their marketing plan. Students will be creating a marketing plan (refer to Marketing Plan and Outline document) so they may want to choose a company and product or service that has data readily available or where they can use demographic/psychographic data to provide insights.
Resources Required
Week 1 Business Growth Overview
Grading Guide
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Content |
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Comments: |
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Student analyzes the dataset and provides insight and commentary in the form of a memorandum. |
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Student’s analysis includes major areas of increase and decrease in revenue or type and/or category of business.
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Student’s analysis includes trends that are evident in terms of revenue or type and/or category of business.
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Student’s analysis includes insights that would help formulate marketing strategies to either continue growth or reverse decline.
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Student’s analysis includes additional analysis you (as SVP) would like (and why) to build a marketing goal and strategy or strategies.
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The memorandum is a minimum of 525 words in length. |
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Student selects a global or multi-regional (does business in more than one country) company and one of its products or services that will serve as the basis for your marketing plan. |
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Students prepares a summary document and sends it to the instructor that includes but is not limited to: · Name of Company · Location of Company Headquarters · Name of Product or Service selected · General description of company (number of employees, revenue, type of ownership, web page, etc.) · General description of product or service. |
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The summary document is a minimum 175 words in length. |
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Total Available |
Total Earned |
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70 |
#/70 |
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Writing Guidelines |
Met |
Partially Met |
Not Met |
Comments: |
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The paper—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements. |
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Intellectual property is recognized with in-text citations and a reference page. |
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Paragraph and sentence transitions are present, logical, and maintain the flow throughout the paper. |
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Sentences are complete, clear, and concise. |
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Rules of grammar and usage are followed including spelling and punctuation. |
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Total Available |
Total Earned |
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30 |
#/30 |
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Assignment Total |
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100 |
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Additional comments:
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